The second outbreak in the UK is raging.
In order to prevent and control the epidemic, British Prime Minister Boris Johnson announced on October 31 that England will be "closed" for about one month from November 5. The Minister of the Cabinet Office of the United Kingdom, Michael Gove, said on the 1st that if the new crown infection rate cannot be reduced during this period, the period of "closure" may be extended.
The new round of "lockdown" measures of the British government include: prohibiting people from going out unnecessarily, except for special reasons such as going to school, going to work, exercising, buying daily necessities and medicines; bars, restaurants, etc. suspend dine-in meals and can provide meals. Service; discourage leaving the country, etc.
(British Prime Minister Boris Johnson)
In previous years, from late November to December 24, it was the most profitable time for physical stores in Europe.
Christmas gifts such as clothes, toys and electronics usually have a market of about 50 billion pounds in the weeks before Christmas.
The annual Christmas market can attract more than 2 million people, including foreign tourists.
This year, while offline physical stores are devastated, these opportunities will shift to online.
And, this Christmas, the scale of consumers' transition to online shopping will be "epic."
During the first “closed city” in the UK, online orders increased by 53%. It is expected that the “closed city” in November will cause home orders to be 54.97% higher than the same period last year. It is estimated that the British spend on online shopping during this period will reach a record 39.4 billion pounds. It is also the first time that online shopping accounts for more than physical store shopping for Christmas.
British express service consulting company ParcelHero pointed out that retail and home delivery demand is expected to explode again. This time, offline supermarkets, online retailers and their delivery partners are well prepared.
David Jinks MILT, head of consumer research at ParcelHero, said that regardless of whether the company is ready or not, from the current consumption situation, the British will usher in a digital Christmas.
Some FBA sellers uploaded videos on YouTube claiming that the impact of the second "closed city" will never be as severe as before.
The seller himself does online retail of beauty products. Since the news of the blockade was released on Sunday, sales have risen by about 50% based on usual.
He reasonably speculates that he also expects to see Beauty, Health & Fitness and Home Office as substitutes and needs for most people in the next period of time.
(FBA seller comes from YouTube)
Of course, there are also a series of troubles and competition behind the transformation of such a large-scale consumption phenomenon.
On the one hand, whether e-commerce websites, warehouses, and logistics can cope with this exponential growth is still doubtful.
It is reported that before the United Kingdom announced a new round of blockade, Amazon had said that even they may not be able to meet the huge order volume exceeding expectations, and thus fell into a "stretched" situation.
Gary Grant, the founder of The Entertainer, also said that the express company has been overloaded.
On the other hand, major retailers such as John Lewis and Marks & Spencer will also mainly distribute through online channels this year, or increase the pressure of online competition.
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◎Editor: Ding Ning
◎Review: Wan Qinglai
◎Final review: Chen Xia