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China Software Network Daily Collection
80 million yuan financing.
July 2, Six Degrees of people (EC) relatively high-profile announced that they completed the C + round of financing, the amount is 80 million yuan.
(Picture from the network)
At the same time, they are low-key but clearly revealed that financing models have been credited into account.
This is the second part of this year CRM field that excites me event.
The first part of this year or January 15, micro-channel third-party service provider Micro One Group (02013.HK) officially listed in the Hong Kong Stock Exchange, net proceeds of approximately HK $ 756 million.
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To be honest, these two events both excites me, but it really got me a little lost.
I remember an interview with Six Degrees of people (EC) founder Zhangxing Liang, he expressed a very distinctive but let me have a soft spot for CRM is not willing to accept the reporter's point of view: in the domestic market, so the CRM 2B the game is.
He put the domestic CRM products into two categories, one is CRM 2B, and one is of CRM 2C. The former customer management object is a business, such as construction machinery manufacturing enterprises, accounting firms, software companies and other companies; the latter is a consumer customer management objects, such as training companies, catering companies and so on.
Enterprise customers are individual consumers and customers, both of marketing, management, business process really make a big difference. This difference also results in these two types of different CRM products target customers, their product features and application scenarios also very different.
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Not only Zhangxing Liang, CEO Dr Jane Meng also expressed similar views, CRM 2B of the game in the Chinese market.
They think the core of three main reasons:
First, the domestic enterprises in the 2B sales, mainly rely on "relationship" marketing, CRM and other tools can not afford a key role. These applications for enterprise CRM has no intrinsic core driving force.
Second, 2B sales of domestic enterprises, has not yet formed a relatively standard process and models, each with various ways and characteristics. Therefore, a standardized 2B is difficult to adapt to all enterprise CRM product, its application effect is often not good.
Third, CRM project implementation difficult 2B, more degree of customization, which often leads to higher costs. Although the project does not amount seems small, but often little profit accounting down, even accidentally lost money.
The current Chinese economy, domestic enterprises development phase to determine the characteristics of these three very difficult to have a fundamental change in a short time. This macro-environment determines the CRM 2B is difficult to succeed in the domestic market .
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From 35 years ago to now in the market performance, it seems to confirm their views.
On the one hand, people with Six Degrees (EC) and micro-2C Union as the representative of the CRM in terms of revenue, the CRM 2B of the basic trounced. For example, Tencent singularity, Micro One, Six Degrees of people (EC) and other revenues than those CRM 2B is a lot higher.
The company achieved sales of more than one billion yuan level, in the CRM 2B, almost none. But in the field of individual consumers, Tencent singularity, such as micro League, have been or will exceed one billion yuan in revenue.
On the other hand, the performance of the capital market from the point of view, 2C of the CRM is basically the CRM 2B far been left behind. Six Degrees of people (EC) in the capital of winter, but also successfully got the huge investment; Micro One login successful Hong Kong Stock Exchange ......
In contrast to those CRM 2B, not only did not achieve the success of the IPO, even financing events are extremely rare, or special financing its IPO or smaller.
It can be said that in the current CRM market, CRM providers. 2B filled with an atmosphere of depression.
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In the future it would really be like this? 2B of CRM in the domestic market, the game is it really?
I disagree.
I think 2B of CRM in the next five to ten years in the domestic market, will begin a turnaround.
The main reason is that the core of the two points.
On the one hand, domestic enterprises began to emphasize customer-centric, providing customers with one-stop service, also began to precipitate and manage their customers' products and standardize their business processes.
This awareness will lead to enterprise CRM 2B will become internal demand, will lead to the development of the CRM market 2B.
On the other hand, the current domestic market CRM products 2B is also changing: that is focused on the shift from the sales process to the internal management of client connections, thus the birth of the so-called connection type CRM.
This change allows CRM 2B have a more broad application scenarios, but also to the enterprise, as well as the company's own customers a higher value.
When the connection type CRM CRM market to become mainstream products 2B, they will not stand a chance, they will rapidly expand the development space.
After all, in the United States, Europe and other developed countries, 2B of the CRM market is a proven, there are sufficient prospects of the market.
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On the contrary, I believe that from now on, 2C of CRM will face increasing competitive pressure, their situation will become increasingly difficult.
The core reason is that they will face two very strong competitors.
One is to do precision marketing service providers.
Their service began to penetrate from the front-end marketing to CRM back end, an extremely competitive field of participants CRM.
2B in the field of precision marketing service providers to CRM penetration will be relatively large degree of difficulty 2B, 2B because of relatively complex to implement CRM. The 2C areas, this will be much easier.
Micro One is a typical example. They have the capital, can compete on price with customer resources, their arrival for the CRM service provider 2C is a tremendous competitive pressures.
Another strong competitor is Taiwan business service providers.
When a consumer-oriented enterprises to build their own business units operating system, it will be found, then a 2C of CRM become less necessary.
Because, a lot of business in Taiwan will like and CRM functions are integrated up.
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From competing to become China's Salesforce, not how to live now, to still be in the future, China's CRM market is always a classic and important business services market segment.
2B of CRM, 2C of CRM, Six Degrees of people (EC), enjoy Fun sell-off, Tencent singularity ...... Although now on the domestic market CRM form has not absolute king, but some manufacturers have shown a certain king gas.
Who will be the future king of Chinese CRM market, let us Let's hear next analysis.
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