It is often seen that there are programmers who have worked for several years and want to change careers because of the pressure. This situation does exist. It is indeed a very boring thing to soak in endless code all day long. This may not only be the pressure of workload, but more that after reaching a certain level, I am not interested in this job enough and need to find a position that is more suitable for me.
The most common technology change is the product manager.
Why a product manager?
1. With the continuous progress of society, the continuous development of Internet and technology, many repetitive jobs will be replaced by artificial intelligence technology.
As a result, many people in the society will have to face unemployment or job transfer. So what jobs cannot be replaced by artificial intelligence technology? The Internet product manager is one of them.
2. Compared with other positions, product managers have higher salaries and more room for career development.
According to the recruitment data of Zhiyouji, the average monthly salary of a product manager in Shanghai is as high as 18K (the highest monthly salary of Chuanzhi product students has reached 36,000 yuan). Even in non-first-tier cities such as Chengdu and Wuhan, the average salary of product managers exceeds 11K.
(Average salary of product managers in Shanghai)
(Regional list of product manager salaries)
There has always been a saying in the industry: product manager is "the core position closest to the CEO". In some "product-driven" Internet companies, the emphasis on product managers has even risen to the CEO level.
3. The demand for product manager positions is still increasing.
Compared with competing for saturated positions with millions of graduates every year, mastering the core skills of product managers has a greater chance of successfully applying for a product manager!
According to the calculation of the demand for product managers in China, the demand for product managers in China in the next four years will be 600,000 to 1.2 million, but the actual number of product managers in China is less than 300,000.
(Regional Ranking of Recruitment Demand)
4. In the crowded Internet industry, a product manager is a position with relatively low barriers to entry.
There is currently no product manager major in universities, and there are still many university programming-related majors for programmers. Therefore, if you want to switch to the Internet and want to be a programmer, if you have no programming experience before, it is more difficult to successfully switch to a programmer after a short period of learning, and you will be somewhat disadvantaged compared with students whose major is programming.
It is relatively easier to switch to a product manager, and there may be work related to product managers in your past work experience.
For example, you may have been in project management in a traditional industry, and the experience of project management is also helpful for changing careers as a product manager.
Or you used to be an Internet worker, whether you were a UI who knew design, or a programmer, operation, or test, your previous work experience is also an advantage for switching to a product manager.
Or if you used to be a sales worker, then your communication skills, organization and coordination skills are strong, which is also helpful for transferring to a product manager.
A product manager is a comprehensive compound talent.
What qualifications do you need to be a product manager?
Whether you are a novice or a new product manager, if you want to find a satisfactory product manager job, you can sum up the following points.
1. To master the basic competency model of a product manager, a qualified junior product manager needs to have the following skills: demand mining ability, user research ability, ability to write demand documents, communication and coordination ability, product iteration ability, data analysis ability, and product rookie ability to meet the requirements of the position , through learning and practice to make up for the ability required by the post. Professionals who already have 1-2 years of product experience need to do systematic in-depth study if no one is taking them with them.
2. There must be practical opportunities to practice systematic product skills. During this process, you can actually practice some projects, which can be internships or simulated actual combat. You should be familiar with the whole process of a product from zero to one, and conduct demand mining and competitive product analysis. , functional analysis, functional design, flow chart & prototype diagram drawing, writing requirements documents and other abilities in series.
3. You need to prepare your product portfolio. A convincing portfolio and resume are the first key to open the door of your favorite company. This portfolio can be competitive product analysis, user experience report, product prototype, or one or more of PRD to show your basic skills. And the portfolio does not necessarily have to have work experience to have. Xiaobai without work experience is understandable. Without work experience, we need to prepare various certificates.
4. Resume and interview skills (very important) For newcomers, the resume pass rate and interview success rate are very important. Internet product positions are extremely challenging for newcomers. Being result-oriented, we have put in so much hard work, if we can't show it in the application process, our hard work may be in vain. We need to improve the success rate and get a better offer through resume optimization and mock interviews.
For those who want to be a product manager, they must have these abilities, so some people will choose system research, and product managers are suitable for taking the NPDP certificate, which will be more advantageous.
The full name of NPDP is New Product Development Professional, also known as Product Manager International Qualification Certification. As the name implies, NPDP certification is an important certification certificate for product managers.
For product managers, NPDP certification is an authoritative identification of their own abilities. In detail, it can:
1. Improve their competitiveness in the company. Master
the many thinking and methods of product managers, which can play a role in enterprise development, marketing, and design , holding several positions is a technical compound talent, which greatly enhances the irreplaceability of the position.
2. Have better career prospects.
The application and technology of product managers in development, marketing, and publicity are being widely used in various industries. The results of data surveys show that at this stage, leading companies in various industries widely use product skills to continuously develop Optimize and improve the business system.
3. The stepping stone of product work
Master user research, competitive product analysis, pain point mining, architecture design prototype, product iteration thinking and other methods, and use your strength to speak out in the application process.
4. More job opportunities
Product managers, involving application development, marketing strategies and implementation methods, publicity and promotion design and many other fields. In the above fields of products, you can get an offer independently.
5. Response to enterprise core information security risks
Manual control of key information increases the risk of information leakage and reduces the frequency of human intervention.
6. Implement informatization to improve work efficiency
Without NPDP learning, it is easy to lack correct understanding, and the work process system is not perfect and unclear. After systematic learning, labor intensity can be reduced and work efficiency can be improved.
Because these key abilities can be mastered in NPDP learning:
Method of user research and refinement requirements
The method of mining business model pain points
Market-level competitive product analysis method
Architecture design prototyping method
The core method of planning products
Data analysis product iteration method
Ways to lead a team to project implementation
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