Today, traffic platforms such as Taobao, JD.com, Pinduoduo, Weibo, and Douyin all provide product sales capabilities, but platform-based online stores rely heavily on the platform. Your corporate online store must always compete with other online stores for traffic, which means You have to spend money to buy platform traffic to get referrals to generate transactions, and your online store is at risk of being shut down at any time.
Today, when enterprises rely heavily on the Internet, once the platform online store is shut down or restricted, it is tantamount to dredging the bottom line, seriously affecting the business operation or even going bankrupt. is your only sales channel.
And in recent years, due to the epidemic and the rapid growth of e-commerce, more and more companies have begun to build online malls. Various mall systems have appeared on the market. What types of mall systems are there? The following editor will tell you in detail.
1. Platform online store: specifically refers to stores under e-commerce platforms such as Taobao, JD.com, and Weidian. For example, China Mobile’s store under Tmall is China Mobile’s Tmall store. Strictly speaking, this is not a mall system, but an e-commerce store. Stores under the e-commerce platform are not comparable to the mall system, so I believe I don’t need to introduce more;
2. Platform mall: generally refers to the private mall system provided by the WeChat third-party platform. The platform-type mall does not need to be deployed and can be used immediately after opening. However, the disadvantage is still subject to the platform. There is no source code and copyright and no secondary development. Later, it is impossible to package your own app.
3. Private mall: Provide the source code to deploy the mall source code and data tables to your own server, use your own domain name to access, have complete control over the system, and can secondary develop whatever you want through programming function, with unlimited expansion capabilities.
01 Two disadvantages of platform online store
1. High product homogeneity
When a lot of sellers enter the platform for product sales, a problem will arise called price competition, so you can easily find that many times when we sell on the platform, we must use some methods such as Only by product optimization, keywords, business consultants, and even through advertising, can we expose our products, so the most different thing about operating these e-commerce platforms is that we are now operating these e-commerce platforms.
In the previous era, because there was little product information, we could easily put products on the shelves and basically get the support of traffic, including searching for our products for shopping and there were few manufacturers settled in, so our prices on the products were basically yours. You can make it yourself. This was in the past, but now that we operate these platforms, it is not difficult to find that our operational capabilities must be very good. The so-called operational capabilities are not just product optimization and keyword optimization, but also include what we need to understand. The market ecology of the entire platform.
2. Rule restrictions
When we rely on this platform, we must follow the game rules of this platform. I believe that friends who have been running e-commerce for a long time know that each platform has its own rules of the game, whether it is cash flow, logistics or shelf rules, Operating rules and so on, these we have to formulate our own set of gameplay according to the different game rules of each platform, which will make merchants subject to the platform in many ways, so this is the existence of merchants when using the platform second question.
02 Six disadvantages of the platform mall
1. No autonomy whatsoever. Data is controlled by people. After many small and medium-sized enterprises choose the SaaS software platform, because the data and other related content run by the software are stored on the server of the SaaS platform, they cannot be retrieved at any time, and they are easy to be guarded and stolen by the SaaS platform. There are many hidden dangers, and they are controlled by others everywhere. . Therefore, small and medium-sized enterprises are likely to become slaves of large software companies. SaaS software manufacturers intensify commercial monopoly by controlling these small and medium-sized enterprises.
2. Difficult for secondary development. Most of the software provided by the SaaS platform is general-purpose software developed to adapt to multiple industries. Enterprise business needs to cater to the software, so many companies need secondary development. The cost of development and deployment of an enterprise will be much higher than that of independent development, and SaaS manufacturers may not be able to meet the development requirements put forward by the enterprise.
3. It is difficult to upgrade again in secondary development. Even if some SaaS products can be redeveloped, they will encounter obstacles in the later upgrade, because if the second development needs to be upgraded, all corresponding enterprise software in the SaaS mode will be required to be upgraded together, because the SaaS server is associated Yes, if some companies do not want to upgrade, then it is basically impossible to upgrade again after the second opening.
4. Difficult to maintain. It is impossible for all software to be bug-free, and it is impossible for the vast majority of customers to encounter it. The way SaaS adopts is that countless customers are on the same server, and maybe some customers have problems, and database or source code repairs are required. If it is dealt with at this time, other customers who are in normal use will definitely be seriously affected. Customers with production or other more complex requirements are even more uncomfortable.
5. The account is limited. Especially for accounting companies and those with many group companies with branches. Some SaaS fees are charged by account number. Some have restrictions, and more money will be added. And the customer's demo account, trial account becomes costly. Many SaaS require that the addition or deletion of accounts must be approved by the software company. This will affect the business operation of the company.
6. Enterprise information and technical secrets are extremely easy to be stolen . Sometimes some SaaS platforms will provide users with some corresponding customer information. I wonder if you have thought about so much personal information, where the customer information comes from, and you can still buy it. How can you trust the employees of these big software companies 100% Woolen cloth. Due to the extremely large number of SaaS users on the server, there are inherent security risks. Just like you are at home, and you are in a crowded place, which one will make you physically vulnerable?
Therefore, when choosing SaaS, you must also bear corresponding risks. In today's era of big data, entrusting your own business data to others is not a good choice. Therefore, some enterprises will choose a more secure independent deployment method.
03 Advantages of private deployment mall
Deploy privately or on-premises. It means that the user directly purchases the system and deploys it on the local server of the enterprise. The independent deployment will store all the data on the user's server, without going through a third party, and completely control the core data in its own hands. It is also the mall system most used by enterprises now.
The private deployment mall has the following three advantages:
1. Self-owned server , the data can be completely controlled independently, and the security is high. Different from SaaS, the independently deployed server is independently deployed in the customer's own enterprise, so the data is private and independent, and there is no need to worry about data being stolen or unable to be retrieved in time.
2. Independent bandwidth , less affected by external factors, faster database access speed, stronger system stability. Independently deployed software is not like SaaS deployment. Beware of problems such as server overload and slow system response caused by SaaS platform network failures or other uncontrollable factors. As long as your own network is normal, you can run smoothly without any worries.
3. Enterprises can carry out secondary customized development . Each enterprise and industry has its own characteristics. Compared with SaaS, independently deployed software can be re-developed and personalized at any time without any restrictions.
The above editor gave you a detailed analysis of the current mall categories on the market. In detail, everyone now knows about the mall system. Then the following editor will introduce to you the most used and most favored by enterprises in the private deployment mall system. The mall system combined with this multi-user mode can bring more benefits to merchants. So, what are the advantages of enterprises doing multi-user mall systems?
1. Able to support multiple services at the same time
The multi-user shopping mall system can support multiple business models to operate together, such as self-operated platform, investment attraction, or mixed mode, and fully supports mobile platforms such as IOS/Android/Wap/WeChat. The enterprise has built a multi-user mall system, which can integrate business and rationalize offline business through membership, commodity, financial and other functions. Help customers reduce costs, improve efficiency, simplify operation and maintenance, and improve system reliability and security.
2. Provide multi-faceted management
The multi-user mall system includes multiple roles of merchants, members, and suppliers, and the data of various roles can be managed in a unified manner in the background. Secondly, in terms of management provided for merchants, the Lingke mall system can provide merchants with client user management. , Server user management service. At the same time, it can also add, delete, modify and check the personal data of all current users. In addition, it will also include user data statistics, order data statistics, platform revenue statistics, and service provider revenue statistics on the client and server ends, which will help the mall communicate with consumers and better help merchants understand the entire mall system platform. manage.
3. Centralized database management
The multi-user mall system has the advantage of privatization deployment, has an independent database, and the mall user information protection is better. All consumption data of users will be recorded by the multi-user mall system. Enterprises can analyze users from the statistical data. Understand the user's usage habits and consumption preferences. In this way, the business direction and strategy can be adjusted to make it easier to manage customer relationships. In addition, the data can reflect the real business situation of the enterprise, and operators can create special discounts and transactions for consumers based on the data, which is conducive to increasing user stickiness and expanding new traffic.
4. Multiple profit methods
The multi-user mall system can support a variety of profit models, which is the main reason why enterprises choose the multi-merchant mall system. Because the multi-user mall system supports multiple businesses and has strong inclusiveness, it also has more advantages in terms of profitability. In addition to independent income, enterprises can also recruit merchants to settle in, collect annual service fees, commodity transaction commissions, value-added business service fees, advertising fees, follow-up platform fund accumulation, etc. A variety of profit methods can help enterprises achieve better development.
5. Form a brand advantage
Compared with offline stores, the multi-user mall system can spread more widely and form brand advantages. For traditional retail enterprises, they have accumulated a lot of resources in terms of brand integrity, capital scale, operation, and social popularity. There will be certain limitations in cultivating the brand and customers of the original users. And building a multi-user mall system can enable traditional enterprises to achieve more and greater development, not only help enterprises build brands, but also provide consumers with better services.
6. Show corporate image
The Internet can disseminate the information of the multi-user mall system to the greatest extent without being restricted by geographical space, which has advantages for the display of corporate image. The multi-user mall system can help enterprises and merchants to better display their corporate image on the Internet. Visual decoration, product recommendation, hotspot push, classification settings... Maximize the flexible operation needs of the merchant platform. The development of the multi-user mall system is convenient for target customers to quickly search for their own companies and attract target users.