Apple's iPhone 15 is about to be released. At this time, Apple's "battery door" was uncovered again. This time, the US court ruled that Apple should pay each user US$65, totaling about US$500 million, except for Chinese users. Does this discriminate against Chinese users a bit?
The cause of the incident is that many consumers complained that after upgrading the system in 2017, some old iPhones would experience freeze problems, but after replacing the battery according to Apple's requirements, the mobile phone would return to normal. This was suspected by users that Apple was trying to force users to buy New iPhones, or official Apple battery replacements for hundreds of dollars, have boosted Apple's revenue.
Of course, Apple quickly denied it, but it failed to prevent users from questioning. In the end, consumers in the United States launched a class action lawsuit, demanding compensation from Apple, which has been disturbing for several years. Now the court’s decision has settled the matter, but it’s just a delay It's too long, and I'm afraid many consumers have thrown those old iPhones to the garbage dump by now, right?
It's just a pity that Apple's compensation this time still does not include Chinese consumers. This is not the first time that Apple has treated Chinese consumers differently. In terms of repair services, Apple's services to Chinese consumers are far inferior For European and American consumers, Apple will provide consumers with replacement services in the European and American markets, while consumers in the Chinese market only have maintenance services.
Although Chinese consumers have always complained about Apple, every time a new iPhone is launched, consumers still rush to buy it. In Q4 of 2022, Apple once again won the first place in the Chinese mobile phone market after a lapse of 7 years; recent data from analysis agencies pointed out that In the second quarter of this year, Apple’s shipments in the Chinese market have surpassed that of the United States. This is the first time that the Chinese market has become the largest sales market for iPhones, showing that Chinese consumers are rushing to buy iPhones while complaining.
Apple wins the love of Chinese consumers because of the leading performance of the iPhone. Apple's A-series processors are two years ahead of Qualcomm. Coupled with the optimization of the iOS system, the fluency can be said to crush domestic mobile phones, which makes the iPhone use 6- It is still smooth for 7 years, but domestic mobile phones will experience lag problems after two or three years of use.
The second is Apple’s information security advantages. Apple’s iOS system is a closed system, and the App Store strictly reviews apps. However, most of the apps disclosed by the Ministry of Industry and Information Technology that ask for excessive authorization come from Android phones. Mobile phones have now become consumers’ personal property management tools. And when there is a lot of private information, consumers are more and more inclined to iPhone.
The third is the rapid price increase of domestic mobile phones. Now the price of domestic flagship mobile phones has reached 6,999 yuan, which is 1,000 yuan more expensive than the low-end iPhone. Longer, higher value in the second-hand market, all highlight the economics of the iPhone.
Finally, there are too many advertisements on domestic mobile phones, which may even cause financial losses. This has a greater impact on the elderly and children, so some young people now also buy iPhones for the elderly at home. As a result, the iPhone not only occupies the young people’s market, but also Seize the elderly market, which drives the sales of iPhone.
As a result, today's unique phenomenon is caused. On the one hand, Chinese consumers complain that Apple treats them unfairly, and on the other hand, they snap up iPhones, which drives the sales of iPhones in the Chinese market. Wang Apple's largest source of income market, it is estimated that Cook is already happy.