In the past few years, the topic of Metaverse has been brought up many times. With the continuous development of VR technology, Metaverse marketing has gradually gone out of the circle, creating a more immersive experience for consumers through immersive and interactive virtual environments. .
It is a very important step for the Metaverse exhibition hall to build a new relationship between people and goods. It is an important step to move commodities into the Metaverse space. Through high-precision and high-simulation 3D modeling technology, the commodities are digitally processed to realize the interaction between people and commodities; In Metaverse, the AI digital human is also an important link in Metaverse marketing. Through the interaction with the virtual digital human, consumers can gain a deeper understanding of product information and product brands, and deepen their sense of participation.
The traditional display of products is two-dimensional, but the products presented in the Metaverse exhibition hall are displayed through three-dimensional technology. The products are displayed at 360 degrees without dead ends. in front of you. Metaverse’s virtual showroom can provide consumers with personalized customization services. Consumers can choose product styles, colors, and materials independently. There are also virtual people who explain in real time and interact with consumers to introduce product information.
For the retail industry, opening a virtual showroom in the metaverse is also a brand new experience, and the resulting impact is huge. The retail industry can improve the shopping experience of consumers in the virtual showroom through functions such as try-on, virtual space, and virtual digital human; build a brand image in an all-round way in the metaverse, expand the consumer market, and make more improvements to the physical brand at the same time. Diverse promotions.
The Metaverse showroom got rid of the form and function of the physical store, and added a more imaginative digital shopping experience. Consumers only need to place an order with one button to complete the consumption. The game-like experience and high-definition picture quality , Diversified functions, so that offline physical stores have an additional marketing road.
Compared with traditional online marketing, consumers look at the products through graphics, videos, etc., but the return rate is actually not low. The Metaverse showroom can help consumers realize the functions of trial, try-on, and try-on, shorten the decision-making time of consumers, reduce the return rate, and increase the conversion rate of online orders.
Metaverse marketing is not only marketing activities, but also social interaction, 3D products, virtual digital people, VR shopping, etc. These elements are integrated into Metaverse marketing to create a new development trend of "people and goods market" and create 3D immersive marketing for consumers. The virtual showroom highly restores the real scene offline, bringing consumers a brand-new shopping experience, and the immersive shopping in Metaverse is more and more suitable for the offline shopping experience.