When many brands first enter Xiaohongshu, they don’t know where to start. Here we recommend starting with copywriting. Once the copywriting becomes popular, it means that the notes will become popular. So, today I will share with you how to write copywriting in Xiaohongshu to become popular, and how to write popular copywriting?
1. Find the right keywords
Keywords are the words entered in the dialog box when users search for products, such as searching for pear-shaped body, pear-shaped body is a keyword. If your note is in the front row of this keyword, it means that there will be more exposure.
At the same time, hot words in Xiaohongshu and traffic words on the internal platform of Xiaohongshu can bring a lot of traffic to notes! Therefore, you must have a clear keyword positioning in Xiaohongshu. When using these keywords for copywriting, it will be extremely easy to be recommended by the system.
However, before determining the keywords, it is best to search for words related to brand products in Xiaohongshu, so that you can see the user's search habits in [Search Discovery].
Second, master the principle of keywords
1. The principle of neither long nor short
The longer the keyword, the less traffic; the shorter the phrase, the more competition.
2. The principle of invalid stacking
There are 1-2 keywords in the title, and keywords should appear every two or three paragraphs in the body, but if you deliberately pile up keywords in a certain paragraph, it will be detected by the system. A large number of keywords will be judged by Xiaohongshu as advertisements and junk copywriting, and it is easy to be restricted.
3. Prefer labels and topic principles that contain keywords
The higher the topic matching degree at the end of the article, the easier it is to be recommended. Each note can have a tag, and inserting keywords on the tag can also facilitate users to search.
3. Copywriting orientation
In fact, copywriting is not just a single aspect, it can be expressed in different types, such as text, title and so on. But one thing we must pay attention to is to figure out what the copywriting orientation is. A good copywriting guide can help you quickly capture the hearts of users, so that users can become your customers. The core is to be result-oriented, quickly and accurately grasp the pain points of consumers, and it is the primary pain point, and give good results after using the product.
In fact, the result orientation should be specific. To put it simply, avoid using abstract words and avoid technical jargon.
4. Text
The text, like the title, also contains keywords, and at the same time, it must inherit the title part. Most of the articles in Xiaohongshu are user notes, so when writing notes, it is best for brands to put themselves into the article, disassemble the article from the perspective of "I", and tell users the solution they want to know.
Text writing has an eternal formula: total score, that is, beginning + body + end.
At the beginning, you can set up suspense, or create a beautiful and fascinating artistic conception, or directly put forward unique insights. In short, set the situation, introduce the protagonist and the current state. Then I found the problem, and introduced some of my own attribute distress through the scene of the story. Then set the theme, what the question means to the main character. Overcoming obstacles, the core part, and proposing solutions to overcome; finally solving the ending, summarizing and summarizing the methods to overcome difficulties.
The above is the introduction of "How to write copywriting in Xiaohongshu will be popular", I hope it will be helpful to everyone.