Hello everyone, I am Xiangyou from Youyuan Sailing. How does newcomer Xiaobai enter TikTok?
1. How to write a blockbuster copy?
If you want to write a blockbuster copy, you must first clarify whether our video content has any complaints, and if so, refine and create it.
In the creation and production of videos, the first three seconds are very important. This is the core for us to retain users and let everyone continue to watch. If everyone watching our videos is the same as watching other people's videos, if there is no novelty and you are not attracted by the plot, you will naturally not continue to browse. So when we are creating a video, we can set the suspense or put the result in front, etc., to make the content of the first three seconds more attractive.
The next question is how to present the wonderful content? Share 5 tips:
1) Use more interactive copywriting
for example
·Do you dare to...
·Wil you help me reach my goal?.. Will you help me reach my goal? ...
2) More use of quiz-style copywriting
"How many puppies in the video?" (how many puppies in the video?), to spark discussions among the audience.
3) Use abbreviations more
For example, in English, afk=away from keyboard (leave), bs=big smile (big smile), etc.
The reason why abbreviations are used more is because TikTok is a platform for life. If you use too much formal writing, it will appear very chinglish.
4) Use the text function in TikTok more
There are two advantages:
①Some very long copywriting will be displayed through the text function in TikTok, which will not crowd out the word count in the copywriting area, and leave space for the label hashtag - drainage first.
②For many transport-type "players", the risk of being judged for plagiarism is very high when uploading directly. Using more text functions can not only make the video "different", but also increase the time for video editing-making the system think that you Be a player who publishes seriously, gain weight.
However, it should be noted that the copywriting in the video cannot be searched, so important keywords should still be placed in the copywriting area and tags.
5) Learn more from the video copywriting of similar categories and big v
For example, for the purpose of operating the beauty category, it is recommended to find those beauty queens in TikTok, and then collect the copywriting of their popular videos, and add some good copywriting of your own to form a copywriting library.
When you want to post a new video, you can easily use it, which is fast and can guarantee the effect.
2. How to guide account operation through data analysis?
Whether a video can be popular or not, several core key indicators are: completion rate, like rate, comment rate, repost rate, attention rate.
Completion rate = average playback duration / video duration
Like rate = number of likes/play volume
Comment rate = comment volume / play volume
Forwarding rate = forwarding volume / playing volume
Attention rate = number of fans/play volume (or number of likes/fans compared to fans)
Most of these indicators can be calculated from the data analysis of the TikTok background pro account.
The actual evaluation indicators and indicator definitions of the system should be much more complicated than we understand. For example, the completion rate may distinguish between short videos and long videos within 15s, and may comprehensively consider the number of repeated playbacks, the proportion of users who have not completed playbacks, and so on.
Deep understanding of customer feedback (CPA) data:
Completion rate: not only the completion rate of video playback, but also the data that users have played multiple times, and the number of repeated playbacks will also be added to the base score.
Like rate: It affects the recommendation. Likes are derived from the expression of users' recognition, rewards, and collections of content.
Comment rate: It includes not only the number of user comments, but also the number of users viewing comments and the number of likes on comments.
Forwarding rate: Forwarding rate through different channels, including @friends in comments.
Number of fans: including the number of existing fans, the number of newly followed fans and the number of unclosed fans, and several scoring algorithms.
Entering the homepage: Entering the user's homepage through the work also has extra points, previewing the number and times of other works, and additionally related to the account weight.
Viewing music: Viewing music through works will also have a base, and whether the background music is native.
Which of the above indicators is the most important?
From the above logical analysis, the number of users and the viewing time of users are the two most important indicators of the platform at present, which correspond to the completion rate and forwarding rate.
From the perspective of practical experience, the completion rate is currently the most important indicator, and it is far more important than other interactive indicators. In other words, if a video has a high completion rate, even if the interaction data is poor, it can still be continuously recommended.
And if a video has good interactive data but a low completion rate, there is a high probability that it will not be recommended. Here are two real cases, both of which have poor interactive data, resulting in nearly a million playbacks.
It should be noted that videos with a high completion rate are not guaranteed to be recommended. The algorithm of the system is based on the weighted calculation of comprehensive evaluation indicators. So it can only be said that a high broadcast rate will increase the probability of a video being recommended.
3. How to solve the problem of zero playback and video streaming restriction?
"Why do all the videos posted by TikTok's new account have 0 plays?"
"Why is the stream of my TikTok video limited, and there is no play if there is no traffic recommendation?"
This problem is something that every new and old TikTok player will definitely encounter, especially for novices who don’t know how to deal with it. So, what causes TikTok videos to play 0? And how to solve the current limit 0 playback?
0 playback is generally divided into the following three situations:
a) New account review delay
As the name suggests, it is a video review problem that will occur on many new accounts. In fact, this is a problem with the platform algorithm. Many new accounts will encounter video review by new accounts when they post videos for the first time.
So if it is the first time a new account posts a video and there is no traffic recommendation, don't panic!
There may be nothing wrong with your account. It is just a simple video review. You only need to wait for about a few hours. If there is no violation of the video content, you can see that there is traffic push.
In the future, as long as there is no problem with the video you send for a period of time, real-time push can be realized, that is, every time you send a video, there will be traffic push immediately.
(In addition, not only the new account, but if your old account has violated the TikTok community rules many times before, the review mechanism may also be triggered when you post a new one later, delaying the push traffic)
b) System environment issues
In order to make it clearer for everyone to do a comprehensive system environment self-inspection, you can check the self-environment one by one according to the table below to see if it is properly configured.
c) Video content issues
At present, the vast majority of domestic players are mainly transporting. If they can’t do in-depth editing, they will be judged as repeated transport by TikTok. There is no traffic recommendation, and 0 playback will appear directly.
The TikTok platform encourages original videos more, and will give priority to support. So when there is 0 playback, you have to re-check your editing methods. The most common ones are to do mirror flip, pinch the head and tail, picture-in-picture, crop the screen, add special effects, increase or decrease the number of frames, add masks, and add filters. Mirror, change speed, zoom, add copy, delete background sound, change music, etc., to see if you can do the fake original, if possible, increase the steps and techniques of editing operations as much as possible.
Two steps to teach you to solve the current limit and zero broadcast:
From the above introduction, we can know that there are really many factors that lead to TikTok zero play, so how do we detect and solve this problem?
It only takes two steps, and the principle is to judge whether there is a problem with the video content or the environment configuration through a simple co-production of popular videos:
a) Create a duet
First of all, co-production is not just a random selection of videos, it is recommended to choose videos that meet these conditions for co-production (Blue V certification, real person appearance, more than 1M fans, and video release within 1 day)
The co-shooting entrance is as follows: Select popular videos - share the Share button in the lower right corner - co-shoot Duet - enter co-shooting (the co-shooting function is the same as the co-shooting of a domestic music, just take a photo of the things around you)
b) Whether the co-produced video breaks 0 playback
After the co-production in the previous step is completed, in the next 24 hours, observe whether the co-produced video has traffic push, break through 0 playback, if the video exceeds 0 playback, it means that there is no problem with the mobile phone system environment configuration at this time, and 0 playback appears in the front It is caused by your previous video content problem;
If the co-production still does not exceed 0 playback, it means that there is a problem with the environment. Whether you are moving videos or making originals, you do not have any traffic recommendations. You need to follow the above environment self-inspection table again, re-do the number and camouflage the environment configuration, and start a new one. number test.
Well, if you want to know more about TK cross-border knowledge, pay attention to Xiangyou, and I will bring you more dry goods in the next issue.