The Xiaohongshu platform, which mainly focuses on planting grass, is also an excellent opportunity for merchants to "overtake on a bend" here. Today I would like to talk to you about how the Xiaohongshu enterprise account operates, and how to write the introduction of the Xiaohongshu enterprise account?
As a merchant, if you want to attract and convert traffic in Xiaohongshu, the function of the enterprise account is the most practical, and it can meet some business needs of the merchant to a certain extent. However, some merchants have already applied for an enterprise account but do not know how to operate the Xiaohongshu enterprise account. Let me share with you in detail below.
1. 70% dry goods + 30% drainage
In fact, operating new media is nothing more than two points, one is how to attract traffic, and the other is how to use traffic to realize cash. Enterprises can operate the Xiaohongshu enterprise account based on these two points, publish 70% of dry content, guide users to interact and like, increase exposure while increasing account weight, and continue to receive platform traffic support; the remaining 3 achievements are released to attract traffic Relevant content guides potential users to monetize through traffic conversion.
Xiaohongshu is a life sharing platform, not a platform for advertising. If a large amount of product advertising information is released as soon as it comes up, it will not be able to attract users' attention. After you settle in, the first thing you need to consider is whether the content published in the notes can help users.
2. The secret of Xiaohongshu's hot notes
In Xiaohongshu, the reason why 70% of the enterprise accounts are dry goods is that it is easier to generate hot styles, so what kind of dry goods should be made? In fact, you can directly search for some keywords in Xiaohongshu, and the hot styles on the first page are searched. You can learn to imitate and then create. It is not difficult to say that it is a hit, but if you observe carefully, you will find that the hits are relatively similar, and the same topic can become a hit again.
3. Precise drainage of keyword layout
On the Xiaohongshu platform, it is very necessary to do a good job of searching on the site, because most of the traffic comes through search. This shows that search traffic is relatively accurate, and users only search when they have needs, and their potential intentions are relatively clear. And it is not difficult to find that the search traffic is continuous, and we often search for notes from a few months ago, or even a year or two ago. Therefore, the keywords must be written in the title or content, which can greatly increase the chances of the notes being searched and increase the traffic of the notes.
4. Set home page information to strengthen memory points
When setting the nickname of the enterprise account account, there are three suggestions, which can be used as a universal formula:
(1) You can set the name of the person that is easier to remember + match the relevant industry and professional attributes;
(2) You can set the product or brand as the account nickname;
(3) Set the region + product category as the nickname, or use the store name as the nickname.
Setting up an account profile is to tell customers who you are and what you do specifically. The introduction can fill in some independent introductions of the brand, main projects, etc. Remember not to leave WeChat or phone calls here, as it is easy to be judged as a violation.
The account name and profile of the enterprise account are equivalent to a business card on the outside of the brand, which allows everyone to understand the enterprise clearly and quickly. When setting up, you only need to clearly introduce the account positioning and main features, without long-winded long speeches, concise, clear, focused, and beneficial content that can clearly tell fans who I am and what advantages my brand and products have. , is what a good profile should have.
The above is the introduction of "How to write the introduction of Xiaohongshu Enterprise Account", I hope it will be helpful to you.