When many brands operate Xiaohongshu, they usually pay attention to some direction issues, but rarely pay attention to small details. But small details are often the key to success or failure, such as account maintenance. Today I’m here to chat with you about account maintenance. It takes a few days for Xiaohongshu to maintain an account. How to maintain an account in Xiaohongshu? This article will teach you how to do it!
1. What is an account? What is the function of an account?
Account maintenance is to make the platform recognize that you are not a marketing account by simulating the operation of a normal account, and increase your account level or weight. Therefore, the function of maintaining an account is to conduct preliminary tests and improve the fault tolerance rate of marketing. When the drainage advertisement is released in the later stage, it is less likely to be directly banned. (Except for touching the red line) Another is to get more traffic: the platform will give more traffic exposure.
2. How long does it take for Xiaohongshu to maintain an account?
Generally speaking, 7-15 days is the best time to maintain an account, and the key lies in the hard work of nearly 15 days.
3. How does Xiaohongshu maintain an account?
1. A lot of interaction
This purpose is to activate our account and let the system know that this account is operated by a real person. The specific operation is to watch Xiaohongshu for 1-2 hours a day, and if you come across something you like, don’t hesitate to like, bookmark, and comment. 3-5 likes, 2-3 favorites, and 1-2 comments every day. Read the notes according to the reading habits of ordinary people, stay for more than 10 seconds, read slowly to the bottom, and then start to comment, like and other operations. Follow 2-3 accounts with more than 10,000 fans every day, preferably in the same vertical field, so Xiaohongshu will easily recommend you to users who follow this field. Of course, there is no need to be so rigid in the actual operation process, the main thing is to pay attention to whether the browsing content conforms to the vertical field of the account.
2. Don't paint casually
Don't powder the account casually, because now more than 99% of the powder is machine powder. This kind of account with no avatar and incomplete information will not only fail to increase the weight of the account, but will reduce the weight of the account. The most important thing is that we must insist on writing high-quality notes and insist on Writing high-quality notes is the most important part of operating Xiaohongshu, which determines your exposure and drainage effect on the platform. This routine work requires at least 4) high-quality original notes per week to maintain stable output. In this way, your number can get higher weight and exposure.
3. Vertical to the target audience
The content form of Xiaohongshu Waterfall determines that the topic selection, cover form, and title have a great impact on the note data. In this way, you can not only test the content preferences of Xiaohongshu users corresponding to the category you generated, but also directly contact the target audience for precise positioning.
4. Improve the level of "Little Sweet Potato"
Xiaohongshu has its own ranking system. If the account rank is high, the published notes will be reviewed first, and the content has a greater probability of being recommended. On the "Me" page, click on the avatar, you can see the growth system page, complete the corresponding tasks, and the level of "Little Sweet Potato" will be upgraded. The higher the level, the higher the weight.
5. The trumpet is mainly interactive
Prepare a trumpet. If time is tight, you can keep the trumpet account without posting, and focus on daily interaction (account maintenance). If the large size is limited, the small size can be topped up at any time.
6. Continuous low-frequency operation after the account maintenance period ends
Don't think that raising an account is something you do in the first week or half a month when you start a new account. If you want to have a higher account weight and a higher amount of cash in Xiaohongshu, account maintenance is a daily operation.
The above is the introduction of "Little Red Book takes a few days to maintain an account", I hope it will be helpful to everyone.