When physical businesses promote short videos, short video matrix operation is an important means. The short video matrix can establish multiple accounts on multiple short video platforms to increase exposure and user interaction, thereby promoting offline sales of physical stores. 
1. Why do physical store operations need a matrix?
First of all, the operation of physical stores needs to pay attention to the interaction and connection between online and offline. Short video matrix operation can effectively improve the brand awareness and user interaction of physical stores. On the short video platform, by publishing high-quality short videos, attract users' attention and sharing, increase the store's exposure rate and the number of fans, and then promote the offline sales of physical stores.
Secondly, short video matrix operations can also increase store exposure and user interaction through the establishment and association of multi-platform accounts. At the same time, short video matrix operation is also a low-cost and high-efficiency promotion method, which can not only improve the brand influence of the physical store, but also attract more users and fans, and increase the customer flow and sales of the store.
2. How to set up a physical store matrix account?
When conducting short video matrix operations in physical stores, it is necessary to establish multiple accounts on multiple short video platforms to increase exposure and user interaction. Account establishment needs to pay attention to the following aspects:
1. Select the appropriate short video platform
Different short video platforms have different characteristics and user groups, and it is necessary to choose a suitable platform according to the characteristics of the physical store and target users. At present, the commonly used short video platforms in China include Douyin, Kuaishou, and Xiaohongshu. 
2. Determine the positioning and content direction of the account
When establishing a short video account, it is necessary to determine the positioning and content direction of the account according to the characteristics of the physical store and the target users. For example, if it is a restaurant, you can choose to use food and cooking as the theme to display unique dishes and production processes to attract users' attention and sharing.
3. Make high-quality short videos
The content quality of short videos is an important factor affecting the number of account fans and user interaction. It is necessary to produce high-quality, interesting, and unique short videos to attract users' attention and sharing, thereby increasing the exposure rate of the account and the number of fans.
The following aspects need to be paid attention to when making short videos:
(1) Select the shooting location to ensure the shooting quality.
(2) The shooting content should be distinctive, showing the characteristics and advantages of the store.
(3) The length of the video should be controlled between 15 seconds and 30 seconds, not too long or too short.
(4) The video must have an attractive title and cover, so that users can see the content of the video at a glance.
(5) The video production should be exquisite, and can be accompanied by elements such as music and special effects.
4. Associate multiple accounts
The short video matrix operation of physical merchants needs to associate multiple accounts, so as to improve the exposure of the store and user interaction. The exposure rate and number of fans of the store can be increased through the association and interaction of multi-platform accounts.
When linking multiple accounts, you need to pay attention to the following aspects:
(1) Choose a suitable short video platform to create multiple accounts.
(2) Through multi-platform account follow, interaction, likes, etc., increase the association and interaction between accounts.
(3) Release short videos regularly, and repost and share them on different platforms to increase account exposure and user interaction.
The short video matrix operation of physical merchants is an effective means to increase store exposure and user interaction. It can achieve the success of short video matrix operations of physical merchants and inject new vitality and impetus into the development of stores. Reply to "Business Video Matrix" in the comment area, and experience the Shilaike short video matrix operation system for free!