Performance has become a topic that professionals cannot skip.
As an effective means to improve the efficiency of employees and enterprises, performance has been adopted by more and more companies. Now, almost any position in the company will be assessed, especially Internet companies. Today we take the product manager as an example to see how the performance of this position is assessed.
I believe that product managers who are about to enter or are in the workplace must be interested. In fact, product manager assessment is mainly divided into two parts : performance assessment and cultural assessment . The following two parts will be discussed in detail.
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01
performance appraisal
The original intention of the product manager to make products is to carry the business, and help the business to improve and expand at the same time. Therefore, the responsibility of the product manager is to a large extent to improve the various indicators of the business, and at the same time to meet the various needs of the business to support the needs of the business. Therefore, the product manager's performance indicators are mainly divided into two parts-business indicators and project completion. Let's talk about it in detail below.
l Business indicators
Business indicators are indicators to measure the contribution of product managers to the business. The business indicators set are different according to the business carried out by the company. For example, taking the e-commerce business as an example, the business indicators are mainly GMV (sales), order volume, new User increase, click conversion rate, additional purchase conversion rate, order conversion rate, etc.
The assessment of business indicators is generally carried out in a quantitative manner. Before the assessment, a target value is generally set for each business indicator, and the score of the business indicator is evaluated according to the completion of the target value.
l Project completion
In addition to improving business indicators, product managers also need to receive various needs from business departments in their daily work. Product managers need to do various projects according to business needs to support business needs, so the completion of the project becomes The content of the product manager assessment. The better the project is completed, on time and with high quality, the better the business support will be.
The evaluation method of the project is generally also a quantitative method, such as whether it is completed on schedule, whether there are problems, etc. If the project is completed on schedule or even ahead of schedule, the fewer the number of problems, the higher the score.
02
Corporate Culture Assessment
In actual work, the company has a variety of corporate cultures. The purpose is to make employees believe in certain principles and principles of doing things, so that the company's team can get along more harmoniously and maximize the strength of the team.
As a member of the company's team, the product manager is an employee who communicates more with various positions. The company will also assess his recognition of the company's culture.
So how do you generally assess corporate culture? The cultural identity assessment has a qualitative form of assessment, that is, the leader agrees with your performance in this regard. In addition, it is also carried out in a quantitative way. Cases are used to assist in proving whether they have the corresponding cultural literacy, and then the leader conducts assessment and evaluation. The more cases, the more fully the cultural recognition is proved, and the higher the score.
In short, the assessment of product managers is mainly composed of two parts: performance assessment and corporate culture assessment. General performance assessment accounts for the majority, and corporate culture assessment only accounts for a small part. However, if there is an employee whose corporate culture identity is poor, no matter how good the previous performance is, the company managers may give up the training and promotion of this person.
Therefore, product managers should pay attention to their own performance indicators on a daily basis. At the same time, they must do various projects to satisfy the business, and practice the company's culture in practical actions, so that the assessment of product managers can meet the requirements and recognition of managers.
The following product manager assessment form of an e-commerce company is for reference only.
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