On August 3, the China (Beijing) International Audiovisual Conference (CIAC2023) was grandly launched at the Beijing Etron International Convention and Exhibition Center. The exhibition will end on August 6 and last for 4 days.
As the world's leading technology consumer electronics brand, Xiaomi Group was invited to participate in the exhibition. The Xiaomi exhibition area exhibited the world's first mass-produced transparent TV - Mi Transparent TV, Mi TV Master 86″Mini LED, Mi TV Master 82-inch Supreme Commemorative Edition and other flagships. The research and development achievements in the fields of Xiaomi and other aspects reflect the advantages of Xiaomi's integration of software and hardware, and have received widespread attention. Relevant leaders from the State Administration of Radio, Film and Television and Beijing Municipal Bureau of Radio, Film and Television visited Xiaomi's exhibition area to inspect and guide the work.
1
Interpretation of technology leads Xiaomi TV's various high-end flagships to attract attention
According to data from RUNTO, an authoritative organization in the industry, Xiaomi (including Redmi) has won the first place in China in smart TV shipments in the first half of 2023 with shipments approaching 4 million units. Since launching the high-end strategy in 2020, Xiaomi has successively released a number of ultra-high-end flagships of the Master series, representing Xiaomi's continuous exploration of cutting-edge innovative technologies. These iconic products will also meet you at this exhibition.
Figure 1: Mi Transparent TV
As the world's first mass-produced transparent TV, Xiaomi Transparent TV made its debut at the China (Beijing) International Audiovisual Conference (CIAC2023). Xiaomi transparent TV can be said to have its own eye-catching properties. A whole piece of transparent OLED self-luminous screen brings the future screen that can only be seen in science fiction movies into reality. This product is a major exploration of Xiaomi's future TV form, and It will have a profound impact on the future technology ecology of the entire industry.
Figure 2: Mi TV Master 86″Mini LED
In the first half of the year, Xiaomi released a milestone new flagship product - Mi TV Master 86″Mini LED, which has an elegant and high-end design and won the 2023 Red Dot Design Award. It adopts Mini LED cutting-edge display technology and can provide extremely explosive peak brightness. The contrast ratio can also reach one million levels, and with Xiaomi's self-developed "Master Image Quality Engine" to achieve a deep integration of software and hardware, the image quality display has been improved across generations, and the era of "fine image quality adjustment" in the industry has begun.
In addition, Xiaomi also exhibited Mi TV Master 82-inch Supreme Commemorative Edition, Mi TV Master 77" OLED, Mi TV ES Pro series and other products, representing Xiaomi's latest research and development achievements in the field of large-screen audio-visual entertainment.
2
Easy interconnection and interoperability, Xiaomi TV helps smart family life
The home smart scene has always been the focus of Xiaomi's attention, and the convenient audio-visual enjoyment in this scene is inseparable from the reshaping of "digital + intelligent" and the integration of "hardware and software".
In addition to cutting-edge hardware technology, the Xiaomi exhibition area also displayed interconnected products and functions such as Xiao Ai and Xiaomi Miaoxiang, reflecting the advantages of Xiaomi's integration of software and hardware. Based on the linkage with Xiaomi AIoT ecological smart devices, Xiaomi TV forms control, display, and interaction on the TV side, supports far-field voice function, and helps users use it more conveniently and quickly.
Figure 3: The Xiaomi exhibition area attracts the audience to stop
Take Xiaomi's artificial intelligence interaction engine - Xiao Ai as an example. It entered Xiaomi TV for the first time in 2017 and now has rich and powerful voice capabilities. It is equipped in many devices such as Xiaomi mobile phones, speakers, TVs, and notebooks. It supports console lights 79 categories, including air conditioners, fans, curtains, and sweeping robots, and 5,312 smart devices, connecting everything in one sentence.
Mi TV has a built-in Xiao Ai classmate. Whether it is an elder or a child, you only need to call Xiao Ai classmate on the TV, and you can realize real-time interaction by speaking commands, and you can easily interact with other smart home devices. This fully reflects the intelligence and efficiency of Xiaomi TV, greatly improves the user experience, and also helps smart TVs truly become a part of smart home life.
Figure 4: Xiaoai classmate function display
With the continuous penetration of smart TVs, Xiaomi TV meticulously considers the needs of different family members, and actively improves the "elderly mode" with super large fonts, simple layouts and selected content, promoting smart TVs suitable for aging, and becoming the first It is one of the first companies to obtain the smart TV age-friendly certification, providing more convenience for the elders in the digital age, and the "Children's Mode" was also selected as an excellent case of the "Child Care Program" by the China Academy of Information and Communications Technology in 2022.
It has been ten years since the release of Xiaomi's first smart TV. This decade is the decade of rapid development of smart TV in China. Xiaomi has seized the opportunity given by the times. In the future, Xiaomi TV will continue to take "price ratio, quality-price ratio, screen-to-price ratio, and technology leadership" as its core strategy to stabilize the baseline and lead the high-end market. At present, the new generation of information technology and audio-visual technology has accelerated the popularization of new audio-visual consumer terminal electronic products, the level of intelligence has been greatly improved, and the application scenarios have been unprecedentedly rich. Under the core strategy of "Mobile Phone X AIoT", Xiaomi TV, as a C-position large screen in the family, will continue to play its role as a smart center, allowing more people to enjoy the beautiful life brought by smart TVs.
