Recently, Tao IC Enterprise Study Tour, brought more than 20 entrepreneurs in the electronics industry, into Shenzhen Huaqiu Electronics Co., Ltd. (hereinafter referred to as "Huaqiu") for exchange and learning, supply and demand docking. Chen Suibai, chairman and CEO of Huaqiu, gave a detailed introduction to Huaqiu's development history, business sectors, industrial layout, etc., and also shared his personal entrepreneurial experience, some views and opinions on corporate management and the current industry environment. In addition, Yang Siyuan, the person in charge of Huaqiu Mall, and Tang Peitian, the purchasing director, also enthusiastically shared the platform advantages, business models and cooperation models of Huaqiu Mall. The entrepreneurs present also actively interacted to discuss the direction of cooperation with Huaqiu, and they are full of confidence in future cooperation with Huaqiu.
Internet + flexible intelligent manufacturing, creating a world-leading industrial digital intelligent manufacturing platform
At the beginning of the event, Chen Suibai gave an overall introduction to Huaqiu's business section. Huaqiu comprehensively laid out the media community, hardware solution development, DFM industrial software, PCB flexible intelligent manufacturing, and electronic components in the way of " Internet + flexible intelligent manufacturing ". The supply chain management, SMT flexible intelligent manufacturing and other business sections have fully opened up the upper, middle and lower reaches of the electronics industry chain, forming a "flow-order-data" closed-loop ecology.
Chen Suibai pointed out that compared with traditional factories, Huaqiu's advantage lies in flexible intelligent manufacturing and lean production. Through the combination of information technology and automation technology, it can meet the needs of "multiple varieties, small batches, and fast delivery" orders, and supports personalized customization . . At present, Huaqiu has more than 300,000 trading customers, with a wide range of customers, covering R&D design engineers, college teachers and students, large-scale company R&D design teams, small and medium-sized terminal enterprise procurement, etc. Customer products are widely used in communications, medical care, industrial control, security, Automotive, electric power, aviation, military industry, computer peripherals and other fields.
There are a thousand Hamlets for a thousand customers. Such a complex order has higher requirements on enterprise management, material supply, factory order scheduling, plan implementation, and quality management. In the face of such complicated orders, Huaqiu closely follows the needs of customers, responds quickly, and responds agilely. Through ERP, WMS, MES, CRM, SCM and other self-developed systems, the efficient implementation of digitization, industrial software EDA and the application of intelligent manufacturing technology in management, marketing, design, and production, forming a four-in-one "customer, platform, supply, and manufacturing" Strong posture. With the help of online and digital service methods throughout the process, Huaqiu has helped a large number of non-standard fragmented long-tail orders to achieve standardized manufacturing processes, and thus realized cost reduction and efficiency increase of final products.
Adhere to long-termism and do things that are valuable to the industry
Referring to the development history of Huaqiu, Chen Suibai said that Huaqiu evolved from the electronic engineer community "Electronic Enthusiasts" established in 2009, and Huaqiu (formerly known as Huaqiang Jufeng) was established in 2011. From 2012 to 2022, the company will gradually develop PCB online pricing platform and PCB proofing/small and medium batch factory, component e-commerce procurement platform and self-operated spot storage, SMT online pricing platform and SMT factory, and DFM industrial software. Since its establishment, the company has been highly recognized and strategically invested by many well-known venture capitals such as "Huaqiang Group, Qifu Capital, Tongchuang Weiye, China Merchants Bank, Shunwei Capital, Hillhouse Capital and Joy Capital".
How do you view the development and growth of Huaqiu? Facing questions from visiting entrepreneurs, Chen Suibai said, "We adhere to long-termism and insist on doing things that are valuable to the industry. The digital intelligence platform created by Huaqiu aims to increase efficiency and reduce costs for the industry." Throughout the development of Huaqiu for more than ten years, from the initial engineer community to the one-stop electronic supply chain service, Huaqiu adheres to its original intention and helps engineers solve problems such as neglect of R&D and design, high prices, and slow delivery time. Practical actions to change industrial problems such as "opaque information, uneven quality, long material procurement cycle, and untimely delivery" provide a strong boost for the innovation and development of China's electronics industry.
With more than ten years of accumulation, Huaqiu's ecology has become more and more prosperous, covering more than 8.6 million industry users. Huaqiu has also cooperated with strategic partners such as the Open Atom Foundation, Huawei Harmony OS, OpenHarmony OS, and Baidu Flying Paddle to discover and cultivate many industries. chain innovation project. It has not been easy for Huaqiu along the way, but Chen Suibai, a senior entrepreneur with an engineer background, has both an Internet and industrial background. He firmly believes that although Huaqiu is developing steadily at the moment, the industry has a bright future in the future. Choose a correct path and stick to it , Conform to the general trend of the industry, follow the trend, and Huaqiu will surely achieve sustainable development in the future.
Focus on industrial changes and look for opportunities of the times
In the past three years, under the influence of multiple factors such as the new crown epidemic, geopolitics, and global inflation, China's electronics industry has undergone tremendous changes. From lack of cores and out of stock, to shrinking demand, and then to downstream relocation. While science and technology are rejuvenating the country, China's electronics industry is also facing the problem of high-quality development. On the supply chain side, it is imperative to optimize the industrial structure, provide a safe, stable and reliable supply chain, and enhance the inherent resilience of the supply chain. On the manufacturing side, with the advent of the big data era, the traditional manufacturing industry is in urgent need of transformation and upgrading. In the face of complex and changeable external demands, building flexible manufacturing capabilities through digital technology and system integration technology is the top priority.
The great changes in the industry are bound to have an impact on enterprises, but at the same time they will also create opportunities for enterprises. Under the background of dual carbon, the transformation of energy structure to low carbonization has driven the development of new energy industries such as photovoltaics, energy storage, lithium batteries, and new energy vehicles; the birth of ChatGPT has a promising future with generative AI (AIGC) , The model pre-training, iteration and operation of major factories have created a multi-dimensional large-scale demand for data centers... Chen Suibai pointed out that China's economy will still develop in a good direction in the future, not a fission-style development, but a more stable development.
Referring to the cooperation model between Huaqiu and entrepreneurs, Yang Siyuan, head of Huaqiu Mall, pointed out that based on Huaqiu’s one-stop PCBA supply chain model and the continuous accumulation of downstream terminal manufacturers, Huaqiu is willing to cooperate with partners Establish a good cooperative relationship and maintain a stable supply and demand cooperation. Huaqiu Mall currently has certain capabilities. It not only has 25,000 square meters of self-operated warehousing in South China and Central China, and self-operated spot inventory of 200,000 SKUs, but also has established long-term strategic partnerships with 3,000+ brand manufacturers and authorized distributors around the world. Through intelligent BOM tools and a professional procurement team can achieve a 4-hour quick response to BOM distribution .
As a key business section of Huaqiu Electronics, Huaqiu Mall has formed business linkages with Huaqiu PCB, Huaqiu SMT, Huaqiu DFM, Electronic Fancier.com, etc., adhering to the business philosophy of "flat supply, online procurement, and transparent prices" , through the one-stop PCBA service, drive "procurement, process and manpower, inventory" to increase efficiency and reduce costs, and effectively help customers improve their comprehensive management performance. Tang Peitian, Purchasing Director of Huaqiu Mall, told everyone about the Chipset-SRM system. This system is an efficient procurement and supply collaborative management platform created by Huaqiu for component suppliers. It is interconnected and realizes the collaborative management of the entire procurement process.
So far, this corporate study tour has come to a successful conclusion, promoting learning through tours and integrating learning into practice. In the future, Huaqiu will also adhere to its original intention, continue to deepen the electronics industry, join hands with more suppliers and partners, release the cluster effect of the one-stop service platform of the electronics industry in an all-round way, and provide one-stop services with high reliability, short delivery time and standardization.
