I saw Rui Dalio that day and said that he is 60 years old this year, and it can be said that he has seen countless people, but none of the successful people is talented.
Is it really as he said?
I must figure this out!
Just do what you say, I spent 5 full days researching Zhang Yiming's 2,200 Weibo posts, and found that there were only 2 things he was focusing on 9 years ago.
One thing is recruiting people. I have established a business for 3 years and recruited people for 3 years. I don't think I have learned it at all. Excellent people around you are either in ByteDance, or on the way to ByteDance.
And the other one can be said to have completely changed my destiny. Since then, I have completely changed, and everything around me has changed.
Moreover, after I told this story to the people around me, I found that it really affected their fate.
Zhang Yiming said, "There are many people who go out early and return late, and there are many people who don't rest all year round. The difference is huge. But the difference seems not to be hard work."
I used to think that I understood it, and I thought it was more choice than hard work, so I followed suit, and the result was worse and worse.
It was only later that I realized that I didn't understand the meaning of this sentence at all.
01 In the early years, I worked at Tencent for more than ten hours a day, sometimes 6 days a week. When various problems came to me, I could find a way to solve them. The few colleagues who play well say that I "live so well and don't cling to others", and I will have my share of various rewards in the company. I get tens of thousands of yuan every month, and there will be hundreds of thousands of year-end rewards at the end of the year. Award, life is not bad. But after a long time, I found that no matter how good I am, I am still just a screw in a big company, and the company will be the same with me or without me. I only live in this life, and I don't want to just disappear into the sea of people in Houchang Village. I had an idea at the time, I wanted to make a social product, so I secretly made it while going to work. After the product is made, if someone invests in me, it will not be too late for me to leave. So I left work at that point and went home to work on my product. As I was doing it, many users began to use my products, and I became more and more tired of the messy things in the company, so I came up with the idea of starting my own business.
As a result, the next day, because of a disagreement with the leader, there was a quarrel. In the past, I endured it and passed it, but that day, I was so angry that I filed a resignation application with the leader.
Finally, I can spend all my time on my product and increase the user scale of the product by another order of magnitude. As long as there are users, everything is not a problem.
So I rented an office, recruited people, and became a boss that many people envied and hated.
But I found that being a company does not mean that you are a boss. If you have employees to do things for you, you can make money and command people... If you don’t work in a company, you don’t know
what a company account is, what is an agency bookkeeping, What is an annual review... The business license alone is enough to cause headaches. Although I asked someone to handle it on my behalf, this matter is beyond my imagination.
Although I recruited people, I did everything myself at the beginning, because I didn't know which details would meet your customers, noble people who changed the company's destiny, or investors.
Then I discovered that when you encounter difficulties while working part-time, you can go to the leader and say: Change someone else, I can't do it. Or simply put down the stall. But I can't say that now, let alone do it. I can only carry it by myself.
But fortunately, the problems were solved one by one. I relied on my own exploration and finally achieved nearly 1 million users. I feel that everything beautiful is in front of me.
02 But I calculated an account carefully. From the establishment of the company to the present, I have been spending money on recruiting people, renting offices, decorating, and renting servers. Although there are many users now, the company has almost no revenue.
It was only then that I realized that it was far from enough to just make a good product, and my ability was not enough to support a company. Facing how the company makes money, I am at a loss.
Sometimes I read the articles on the official account and see some people share their entrepreneurial experience. I think it’s enough to just read it. Come out and give a lecture.
Then I started hiring, hiring, hiring, interviewing like crazy, and I figured that just finding the right people would help me out with this.
However, whether it is a famous school student with a background in Qingbei, or a person with many years of experience in commercialization, I have tried many methods, but nothing has changed. The company is still losing money, and I don’t have much time left.
I can sense that something is wrong, but I just don't know what the problem is. During that time, I was so anxious that I almost suffocated myself from internal injuries.
The company was about to run out of money, and when it was about to close down, I started to lose a lot of hair. The doctor said it was caused by too much pressure. But I also had to act nonchalantly because I couldn't panic and end up with more pressure. When I received a call from my parents , my parents happily told me that my brother bought them a new house and my sister came to see them every weekend. I told them that when I succeed in starting a business, I will take them to Beijing.
My parents said yes, and asked me if I had enough money, they still had some savings. I couldn't help it all at once, and hung up the phone quickly. It was the first time I cried since I grew up. It turns out that the most difficult thing about starting a business is neither the beginning nor the end, but when more than half of it is done, it is found that things are neither as ideal as they were at the beginning, nor are they so bad that they need to be decisively ended. 03 On the second day, a friend sent me a WeChat message, asking me to get to know a senior who relied on entrepreneurship for financial freedom. When I first met, I told him all my experiences. After listening to him, he seemed not surprised at all, and then asked me a question, which I will never forget. He said: "Why don't you learn it?" I was stunned for a moment, and then immediately refuted him: "I have learned it, why didn't I learn it? Almost every article on the official accounts of 36 Krypton, Huxiu, and Noteman Don't fall, why haven't I learned?" "And I read Zhang Yiming's Weibo before. Among the two things he focused on 9 years ago, the first was recruiting people, and the second was learning!" The senior was very calm, and then asked: "Then after you finish studying , Have you used it? "
"Yes, I have used it, that is, I found that every time I read the article, I understood it very well, and I followed it immediately, but I don't know why, after a few days of doing it, I went back and couldn't use it at all. Sometimes I suspect that they are not telling the truth at all.” The senior said: “In fact, what they said is correct, but they didn’t say when to use it or what kind of business it is suitable for.” “ I am impressed by Zhang Yiming’s recruitment method. Guess you learned it too, isn’t it useless? No, it’s not wrong. His method can only be used when the company has a large scale and a good training system. It’s not at your stage. How can you directly copy it? Huh?"
After listening to it, I suddenly realized that none of them was wrong, it was my method that was wrong.
The senior went on to say: "Whether the problem you are facing now is whether the company wants to make money or recruit people, there is actually a way to find these problems." "What kind of money can
your business make and how to make money? Entrepreneurs, just like doing scientific experiments, discredit and move forward, and burn a lot of money to get it. If you can learn in advance, there is no need to burn money yourself.” At that moment, I was enlightened, and I never felt that my
mind sober. It turns out that what Zhang Yiming meant by learning.
That night, we chatted for more than 5 hours. Before leaving, the senior sent me something on WeChat. He said that all the essence of his 20 years of entrepreneurship are here.
In the end, he told me, "Those who talk about great principles are upright and powerful, and those who talk about how to do it in detail are the ones who are really willing to help you."
I started to learn these things as if I had grasped a life-saving straw.
After learning for a long time, I suddenly realized that the previous feeling was wrong, but the aggrieved feeling of not being able to tell the problem disappeared.
One problem after another was clearly presented in front of me, and I knew where I was going wrong, and where I should work hard before the company went bankrupt.
I started to adjust my business little by little according to what was said in it.
I started to have a map in my heart. Every time I encountered difficulties, I knew how to choose, where I went wrong, and where the optimization range was. I am becoming more and more determined and down-to-earth.
Bar!