IDC, the world's leading IT market research and consulting company, released
"China Video Cloud Market Tracking (H1 2022)"
Alibaba Cloud has been ranked No. 1 for five consecutive years
The overall market share of China's video cloud is the first
The overall market share accounted for 25.4%
Recently, the "China Video Cloud Market Tracking (H1 2022)" report released by IDC, the world's leading IT market research and consulting company, shows that in the first half of 2022, China's video cloud market reached US$5.05 billion (about 35.3 billion yuan), a year-on-year An increase of 15.7%. Head customers entering the video cloud market, and even the entire public cloud computing market, are changing the underlying growth logic of the long-term video cloud market.
Data shows that in the first half of 2022, Alibaba Cloud’s video cloud market accounted for as high as 25.4%, steadily maintaining its No. 1 position in the overall market share. This is also the fifth consecutive year that Alibaba Cloud has maintained its leading position since IDC tracked China’s video cloud market in 2018 the role of the author. At the same time, in terms of video CDN share, video public cloud/dedicated cloud infrastructure and other market segments, Alibaba Cloud continues to rank first in market share, leading the Chinese video cloud track with full coverage.
The IDC report shows that in the first half of 2022, China's video cloud infrastructure market will reach US$4.0 billion, of which Alibaba Cloud's video cloud infrastructure will account for 34.7%; during the same period, China's video cloud solution market will reach US$1.05 billion. Live broadcasting, video-on-demand, and audio and video communications are still the core, and as the proportion of customers in traditional industries continues to increase, scenarios and demands such as media asset management, lightweight content production, and customer reach are becoming "new drivers" of the market.
Faced with the trend of "extreme cost" and "social videoization" highlighted by the video cloud track, Alibaba Cloud Video Cloud focuses on the improvement of technical indicators such as "codec and network QOS" on the technical side. High-definition, real-time, smooth and other experiences are consistent and cost-effective; on the product side, a one-stop lightweight development platform is released for content production to help "video" penetrate into traditional industries and accelerate the inclusiveness of video in traditional industries.
In this IDC report, it is particularly mentioned that "Higher coding efficiency and innovative edge technology products have become the focus of the infrastructure market. Top comprehensive service providers accelerate the integration of underlying resources and integrate edge cloud infrastructure resources. Establish a unified audio and video distribution and real-time communication network."
At present, Alibaba Cloud Video Cloud has sunk to the edge. Based on the nearby distribution of 2800+ nodes, an ultra-low-latency, fully distributed communication-level network has been built: Global Real-time Transport Network GRTN (Global Real-time Transport Network), while reducing transmission network delay and bandwidth costs, it greatly satisfies users' ultimate pursuit of video experience.
IDC has updated the full-year forecast data based on the actual situation in the first half of 2022, combined with the latest developments in the industry and upstream forecast data, and slightly lowered the forward market growth expectations and scale. This data shows that the market size in 2026 is close to 30 billion US dollars.
In the digital age, audio and video, as a more efficient carrier of information transmission, are essential for completing connection and collaboration, improving customer contact efficiency, providing better interactive experience, and even realizing business and process innovation under the data-driven decision-making mode. is of great significance.
After experiencing two rapid growths, the video cloud market has entered a short period of adjustment. Wei Yunfeng, research manager of IDC China Industry Cloud Services, said that with the continuous upgrading and improvement of upstream audio and video interaction and immersive equipment, it will also be two years later. The "next stop" of the video cloud brings a broad space for reverie.