Running towards the ultimate experience, the uncompromising star flash and the youthful spirit of Chinese technology

bcf92745d54735cc0cdf42d6a91e047e.jpeg

I believe that the vast majority of people agree with this sentence: the prosperity of science and technology leads to the prosperity of the country, and the strength of science and technology makes the country strong. Technological innovation is very important in this era.

Everyone understands the truth, but in real practice, it is not so easy to take the lead in the global technology industry that is competing with each other. Many basic technologies originated overseas in the last century, and Chinese technology practitioners still need to catch up.

At this time, some emerging technological variables often have ample room for innovation and a vast market gap, and Chinese power is expected to have a greater say.

Short-range communication technology is one of them.

eb271cc2004f858518c61382a920fc7a.png

China's original new generation of wireless communication short-distance technology - Starlight NearLink, is the first time that China's communication industry has applied the experience and technology accumulated in the world from following to leading the world for more than 30 years in the field of short-distance wireless connection, becoming a Chinese technology A milestone event of self-reliance.

In 2020, the Starlight Alliance was established with the goal of promoting the innovation and industrial ecology of Starlight. Today, just over two years later, Xingshan has grown from a newborn into the real world, completed a series of tasks such as technical research, standard formulation, and industrial implementation, and has grown into a high-spirited young man.

At the 2023 HDC, Yu Chengdong, executive director of Huawei, CEO of Terminal BG, and CEO of Smart Car Solution BU, announced that Starlight will soon land in Hongmeng Ecosystem, creating an innovative connection experience for Huawei's terminal full-scenario "1+8+N". The TOP partners in the industry are also joining hands to start a new journey of Starlight cooperation.

Let the experience of wireless audio be without compromise, and the technology fade away. This is the direction that Xingshan is striving to run, and it is also a symbol of the vigor of Chinese technological teenagers.

When I advise you not to cherish golden thread clothes, when you advise you to cherish youth, youth means infinite possibilities. 2023 is the first year of Starlight's commercial use. Let's listen to the story of this young man. What did he do? What will change?

Middle-aged pain and teenage dreams of wireless audio

c0a68739ba72e4c0ce0c3655d18a2176.png

In digital life, there is an experience that must not be absent, which is hearing. In the era of the Internet of Everything, the frequency of interaction between people and machines, and between people and services, is showing an unprecedented explosion. People hope to freely enjoy audio-visual entertainment services in various ways at any time and any place, which has promoted the development of audio to the trend of wireless.

Wireless audio data transmission requires the use of short-range communication technology. The short-distance communication methods commonly used in the mobile Internet era, such as WLAN, Bluetooth, and infrared rays, have encountered new challenges in the era of the Internet of Everything, facing a large number of digital and intelligent connection needs.

a145eebd5dd5bbc6623d9efd52919ca0.png

Challenge 1: Devices are exploding.

One of the advantages of short-distance wireless communication technology is low cost and a large amount of various communication terminals. Therefore, the vigorous rise of the IoT industry and the upcoming AIoT have brought great development opportunities for short-distance wireless communication. However, a variety of devices coexist, and traditional short-distance communication such as Bluetooth requires frequent connection and disconnection operations, and the experience is very cumbersome.

Challenge 2: The experience is being upgraded.

After a large number of wireless audio, wireless speakers, TWS earphones and other products came out, various experience "short boards" were exposed, allowing better sound quality, more stable connection, more reliable transmission, and stronger anti-interference The need for upgrades such as capabilities has become urgent.

This is difficult for traditional short-distance wireless communication technologies and standards to meet.

In the era of the Intelligent Internet of Everything, a large number of digital and intelligent applications require large bandwidth to meet transmission requirements and ensure the experience of high-definition video and real-time interaction. The maximum transmission rate of common Bluetooth low-power air interfaces on the market is only 2Mbps. Audio signals must be transmitted in a limited bandwidth, which cannot support lossless transmission of wireless audio, and the sound quality cannot be guaranteed.

In addition, traditional Bluetooth and other connection methods are limited by transmission rate and transmission power, and cannot meet the high-quality connection requirements of delay-sensitive applications such as metaverse office, cloud games, and real-time high-definition competitions. Once there is a large delay in data transmission, it will cause the audio and video to be out of sync. Just imagine, if an up host or anchor turns around during a live broadcast and walks in a crowded place, the wireless microphone will be blocked and the sound will be interrupted and delayed, which will greatly affect the viewing experience.

Challenge 3: Innovation is decelerating.

Since the arrival of the era of intelligent connection of all things is the general trend, and users' demand for the ultimate experience cannot be reversed, then the pressure is placed on short-distance communication technology. Only by accelerating innovation and continuous upgrading can we keep up with the needs of the times.

However, although mainstream technologies and standards, such as Bluetooth and Wi-Fi, are also innovating and progressing, they have been developed steadily for more than 20 years and have a heavy historical burden. In order to be compatible with multiple versions, technically they have to Compromises lead to a slowdown in standard evolution and lack of innovation, and the two standards compete with each other and are separated from each other. It is difficult to learn from each other's strengths and complement each other's weaknesses. Sometimes they even use their own shortcomings to compete with others' long boards, making it difficult for users to use the complementary advantages of the two at the same time. The product. Is this the smell of middle-aged people with old-fashioned thinking and love to engage in intrigue in the workplace?

Is it true that users can only make do with wireless audio in the era of the Internet of Everything? The short-range wireless communication of "middle-aged crisis" urgently needs a little more uncompromising youthfulness.

The appearance of the star flash, with the unique spirit of a new technology, brings the possibility of breaking the wireless audio experience.

3ee2d8f4b71910227ff7e288eab8e14e.png

youth spirit

Another option for wireless audio from Starlight

The so-called youthful spirit is to sweep away the haze of the old world with sharp-edged vigor, and show a new vitality.

This time HDC, let us see the unstoppable and hard-edged side of Starlight NearLink like a young knight, which makes it possible to upgrade the wireless audio experience, and also gives consumers a new choice.

As mentioned earlier, traditional short-distance communication has its own advantages and disadvantages, and they compete with each other, making it extremely difficult to complement each other. Just like a wooden barrel with shortcomings, it is difficult to raise the experience level. Starlight, as a new technology native to China, can go into battle without the burden of history, and use the "long board" to build a new generation of short-distance communication technology, and the user experience of wireless audio will naturally be upgraded accordingly.

Specifically, Xingshan NearLink took the lead at the beginning. A set of standards combines the advantages of multiple traditional wireless connection technology standards (Bluetooth, WiFi), covering multiple modes such as high bandwidth and low power consumption, and solves the problem of existing wireless connection technologies. For the application scenarios and experience requirements that Bluetooth and WiFi cannot meet, and aiming at the deficiencies of traditional technologies, for the first time, 5G key technologies such as Polar codes and innovative concepts such as central dispatching are introduced.

Integrating strengths and making up for weaknesses, Starlight's various innovations have brought six innovative experiences to short-distance wireless connections: low latency, high speed, high concurrency, high reliability, anti-interference, and precise positioning.

In this HDC, the wireless audio supported by Starlight was demonstrated on the spot. Under the same interference environment, the anti-interference ability of Starlight is 7dB higher than that of Bluetooth, and the maximum data rate of the air interface is increased to 6 of Bluetooth. times, enabling a studio-quality lossless audio experience.

In other words, in densely populated places such as airports, high-speed rail stations, subways, supermarkets, etc., the earphones with Starlight technology are still clear and smooth, the sound quality is not compromised, the transmission is free of stuttering, continuous connection, and you can enjoy good sound anytime, anywhere.

b0331e066e4285e67840678060fc8937.png

In addition to the sharpness of technology, Xingshan's youthful spirit is also reflected in two other aspects:

One is the sense of responsibility to the country.

As a new generation of short-distance wireless communication technology native to China, Starlight NearLink forms a "triple stand" with Bluetooth and WiFi in the field of short-distance wireless connection, allowing the domestic market to have safer technology choices and ensuring sustainable and high-quality development of thousands of industries , and become the safe connection base of China's industrial chain and supply chain.

The second is to be inclusive enough to be confident.

Some people may wonder, is Starlight here to subvert Wi-Fi and Bluetooth? In fact, Xing Shan is like a teenager, born with self-confidence, and born to look further ahead. It will be compatible with Wi-Fi and Bluetooth in its products. In addition, it will be oriented to the era of the Internet of Everything and meet the audio connection needs of smart terminals, smart homes, smart cars, and smart manufacturing. Traditional technologies such as people, cars, homes, and factories have not yet Where fully satisfied, charge with technical strength.

This is Star Flash, this is the youthful spirit of Chinese science and technology, running towards the ultimate experience without compromise, and running with all our strength.

Juvenile Xing Shan speeds up and runs

Chinese tech thrives

7c7958a7f50165f8a6bd4fba2fb41398.png

If the new technology only stays in the experimental stage, or is only accepted by a few products, just like a young man who only practices in a well-built training ground, he will not be able to have the real strength to walk the rivers and lakes.

Therefore, Xingshan also needs to prove itself in the vast real world, and accelerate the improvement of industrialization landing capabilities and market trust.

We have seen it at HDC 2023, and we have also seen gratifying progress.

300+ ecological partners, chips, test instruments, and terminal manufacturers work together to commercialize. Huawei Yu Chengdong made a big announcement, Hongmeng + Xingshan greatly improved the connection quality and user experience of Hongmeng ecology from six aspects. At the Hongmeng Zhilian Summit, Hongmeng Zhilian officially joined hands with Starlight, and Starlight became the highest certification standard for Hongmeng Zhilian S+.

Under the support of ecological power, Juvenile Xingshan is accelerating towards maturity, industry and users.

f0a7b8f578fcf47bfce8586f005225e3.png

Standing at the starting point of the first year of Xingshan’s commercial use, and savoring the growth story of the young Xingshan, we may be able to extract a feasible way for China’s technological innovation:

First, open up new paths. Chinese science and technology can no longer imitate and catch up, but seize the dividends of the changes of the times and new technologies, stand at a higher point, aim at the latest and most cutting-edge technologies, open up a new industry world, and strive for greater voice. According to TSI market forecast, by 2026, the entire Bluetooth market will have 6 billion pieces/year, Wi-Fi will reach 1.5 billion pieces/year, and the combo of Bluetooth and Wi-Fi will reach 3.5 billion pieces/year. The huge market of tens of billions of dollars is also a market opportunity for Starlight and an opportunity for China's technology industry.

Second, standards come first. When new opportunities are found, it is necessary to forge strong technical persuasion. In communication technology, the freezing and release of standards is crucial to technological innovation and industrial development. We have seen that after the establishment of the Starlight Alliance, not only national standard research institutions such as the China Institute of Information and Communications Technology, China Institute of Standardization, China Electronic Technology Standardization Research, and China Automotive Industry Center participated, but also world-class leading companies such as China Mobile and Huawei joined in, and It is attracting more and more industrial organizations and leading enterprises to jointly build standards. These alliance members have continued to actively contribute to the birth and evolution of Starlight technology. For example, Huawei has contributed more than 30 years of leading wireless communication experience and technology accumulation to the Starlight standard, including the first 5G short-distance technology. It is the power of the alliance that maximizes the technological advantages of Starlight and becomes a more advanced standard.

Finally, the industry works together. We know that ecology is the moat of technology, and many self-developed technologies are difficult to develop and grow in the fierce market competition due to the lack of ecological support. In this regard, Xing Shan can be described as "everyone gathers firewood to make a fire". At present, it has become the consensus of all circles to build a digital security foundation, increase the resilience of the technology supply chain, jointly expand the industrial cake of China's technology industry, and support the growth of China's technology ecology. Since its birth, Starlight NearLink has received high attention and strong support from the country and the industry. It has been closely integrated with digital and intelligent industry scenarios, making the Starlight industry mature at a high speed, and emerging from technical standards to chips, commercial solutions, and then A series of results to industry scenarios.

3c6b9fd4ad869e7220b49ab81064b45f.jpeg

It can be said that the growth path of Xingshan is also an innovative path of industry-university-research collaboration. Enterprises, institutions and organizations in various fields and in various industrial chains, with the pure original intention of China's technological self-reliance and self-improvement, are looking forward to the star and protecting its progress.

At HDC 2023, we saw the strong potential of Xinglian to flourish in the vast industry. This moment is worth remembering, because the young Xingshan has a promising future; Chinese technology has a promising future.

18f96d86a7188e20bfd6129841d1df2d.gif

Guess you like

Origin blog.csdn.net/R5A81qHe857X8/article/details/132137872