Acquisition of traffic is not the key to the Industrial Internet

　　Hundreds of people scrambled for a single order, and the working hours became longer ; many places issued warnings about the saturation of the online car-hailing market... A brand-new evolution is taking place in the online car-hailing market. In the past , we thought that the online car-hailing market was a low-threshold existence. Because of this , it has become an excellent choice for many people to have flexible employment ; now, when the early warning of the saturation of the online car-hailing market begins to appear , the so-called market The bonus is disappearing rapidly.
　　After all, the online car-hailing market is still a market dominated by scale and efficiency . The emergence of online car-hailing is derived from the Internet model. Just as almost all Internet models will experience the disappearance of dividends and the peak of scale, the online car-hailing market is also undergoing such a change . It is foreseeable that when the online car-hailing market begins to become saturated , especially when the development model dominated by scale and efficiency has come to a dead end, a greater reshuffle of the online car-hailing market may eventually will appear.
　　In-depth analysis of the current development dilemma in the online car-hailing market , especially the asymmetry between supply and demand , we may need to see more of the failure of the consumer Internet-led business model ,The failure of capital and flow-dominated factor models. How to solve this problem, perhaps, the industrial Internet is the real "panacea".
　　From such a perspective , we may be able to truly understand why the industrial Internet is so magical , and we may be able to understand why so many Internet players , especially the leading Internet giants, will devote themselves to the torrent of the industrial Internet . In the final analysis, it is because the industrial Internet can solve the pain points and problems encountered in the development process of the consumer Internet in the past , and truly find new solutions from the lower level of supply and demand.
　　Traffic acquisition is not the key to the industrial Internet.
　　Even in an era when Internet dividends are still abundant , Internet players represented by Ali and Tencent have already felt the coolness after the development model of the consumer Internet has reached its peak, and only rely on the platform model , but the development model with capital and flow as the main driving force began to encounter more and more difficulties and difficulties . As a result, they began to look for new successors. It was under such circumstances that we saw the derivation and emergence of the industrial Internet, and we saw the participation of Internet giants represented by Ali and Tencent.
　　At the beginning, the Internet giants only regarded the industrial Internet as an existence to obtain new traffic. To be more precise, the Industrial Internet is just regarded as an existence that obtains B-side traffic. Whether it is Ali's new retail or Tencent's financial technology, almost all of them were born under this kind of thinking. However, if we only look at and develop the industrial Internet from the perspective of traffic, we still cannot bring the development of the industrial Internet into its own development cycle. The so-called Industrial Internet is just a brand new concept launched by Internet players in order to obtain new traffic dividends.
　　One of the most important reasons why the Internet giants represented by Ali and Tencent have encountered difficulties in their exploration of the industrial Internet and encountered development bottlenecks is this. Jumping out of the shackles of traffic, breaking free from the shackles of traffic, truly looking at the industrial Internet from a perspective other than traffic, and looking for the correct development methods and methods of the industrial Internet, can truly bring the development of the industrial Internet into its own development track .
　　It is in such a situation that we see that more and more Internet players have begun to abandon the thinking of traffic, and have begun to devote themselves to what they thought of as traffic in the past, actively integrating with traffic. As a result, they found that the traffic bottlenecks they encountered in the past no longer exist, and the concepts and gimmicks with very fast updates and iterations in the past no longer exist. Instead, they are advancing and retreating with the industry and developing together with the industry. It has also become a kind of traffic itself. Traffic, in the context of the industrial Internet, has become a disappearing existence, and is no longer a pivotal existence like the consumer Internet era. Therefore, jumping out of the shackles of traffic, breaking free from the shackles of traffic, perhaps, this is the true meaning of the industrial Internet.