Zhanghuiyun Information Aggregation and Community Operation Platform
It is a digital product developed by Qunshuo Software, which has launched three functional suites around "people-content-brand":
- Palm headlines: Provide information aggregation function, which can integrate news information of various industries and provide users with a one-stop information reading experience.
- Hui Interactive: Provides community-based operation functions, which can help enterprises build a community operation platform, and realize traffic aggregation and conversion through social interaction and other means.
- Cloud brand: Provides brand management functions, which can help enterprises establish brand image and improve brand exposure and awareness.
It is suitable for all walks of life, especially in exhibition, medical, new retail, traditional manufacturing and other fields. Through Palmhuiyun, enterprises can quickly build an operation platform, enhance brand influence, and promote business development.
For more details, the full product brochure is available via the link .
Zhanghuiyun expands product functions
In the past six months, as the impact of the domestic epidemic has gradually weakened, various industries have ushered in recovery, and the competitive advantage of Zhanghuiyun in the industry has also been continuously improved. The addition of new partners not only optimizes the product functions of Zhanghuiyun, but also It provides users with more choices and experiences, which is good news for brands and platforms.
1. The company database is upgraded, and the channels for brand exposure are increased.
Make business cards for the brands that have settled in the company database, and the brand display information is more comprehensive, including: business information, high-level information, products, suppliers, customers, etc.
Brand and company database
The mutual achievement between company database and brand is a virtuous circle process. With the increase of the number of registered brands, the company library can provide richer marketing methods and increase brand awareness and exposure. This will attract more demanders and bring more cooperation opportunities and commercial value to the brand.
Brands and Suppliers Suppliers
can gain more exposure through the popularity and influence of big brands by taking advantage of big brands. In the upstream and downstream networks of big brands, making a list of suppliers can allow suppliers to enter the market earlier.
Company library and platform A
saturated company library can attract more other brands to settle in and improve the platform's drainage efficiency and profitability. By continuously improving the exposure and influence of the brand, the platform can also obtain more revenue-generating and monetization opportunities, such as selling advertising space and providing customized services. Therefore, the presence of brands is crucial to the development and growth of the platform.
2. Support new content forms—short videos
In the Zhanghui cloud platform, content is the basic component of drainage and marketing, so content updates are very important. In the past, the platform mainly provided basic graphic information such as industry information, but with the change of user habits and the popularity of short videos, the platform has also begun to add short videos and other forms of information content.
Short videos can meet the diverse needs of users, release more brand information, and provide more diversified choices for brand marketing; in some scenarios, the marketing effect of video content is better than that of graphics, which can bring more information to the platform. income and opportunities for realization. The continuous update of the platform and the enrichment of content forms are very beneficial to the development of the platform and the brand.
3. The platform undertakes new business—events and events.
After the outbreak of the epidemic, the Zhanghuiyun platform was used as an important online supplement for offline activities. It provided various information services before, during and after the event.
Now, Zhanghuiyun not only assists offline activities, but also fully undertakes online activities and competitions. From the beginning to the end of the event, the Zhanghui Cloud platform provides online services such as marketing, registration, selection, and announcement of results, covering the entire life cycle of the event.
The platform sets up the stage and the brand sings the opera. While improving the influence of the platform, it also enhances the self-worth and recognition of the brand.
4. Lightweight CRM
Traditional CRM adds a lot of heavy and unnecessary work to the sales side. If these workflows are omitted, the work link of the entire system will not be opened. This is why many companies now have CRM, but the applicability Not strong.
Qunshuo builds a lightweight CRM based on Zhanghuiyun, which only retains the basic customer relationship management functions. Simplify the sales process, collect sales leads from various channels into one pool, facilitate overall tracking and transformation, better understand customer needs and feedback, improve customer satisfaction, and enhance brand image and marketing effects.
5. Data-driven, providing basis for operation
Palm Huiyun provides data support for the three-piece set, providing an important basis for platform operation:
• Palm Toutiao, which provides the statistics of the hottest information on the platform and the browsing data of each information, for We provide the basis for content planning.
• Hui Interactive, based on the statistical data of the community, allows platform operators to quickly capture trends and hotspots that users care about, and plan new activities to attract new users and convert them.
• Cloud brand, through the brand yellow page browsing data and interaction data with users provided by the platform, the brand owner can further operate and transform its own private domain traffic.
Why keep doing product updates?
Some people question that China's SaaS market declines before it flourishes, which is related to customization. The Chinese market is very changeable, and no company has the same pain points, so customization can better meet the needs of the Chinese market.
Qunshuo still insists on providing customized services for customers, but the pressure of complete customization from scratch is too great. Only by preparing more than customers need, will it not be consumed by the market in advance, so Qunshuo is always in the new After the problem arises, constantly update product functions, enrich the content of Zhanghuiyun, and actively adapt to changes in the market.
Qunshuo looks forward to meeting more partners. The two parties will cooperate based on Zhanghuiyun to create more possibilities in the industry and create opportunities for further enriching the content of Zhanghuiyun.