After the Internet industry has experienced various attempts over the years, it has basically figured out the business model routines under the so-called Internet thinking. After the product has accumulated enough users, these ready-made business models can be used for my use. To summarize, there may be 24 business models. Of course, more smart companies are constantly developing new business models.
1. The business model of physical goods If your product is a certain item, the audience can directly hold and use your item, which is a commodity/goods in the usual sense, then your business model is very simple, basically Four routines: 1. Self-production, self-sale: self-direct production, direct sales to users 2. Outsourcing production, self-sales: outsourcing the production process, self-responsible for direct sales to users 3. Only production, not sales: self-responsible Production, handed over to distributors for sale 4. Sales only, no production: As a distributor, or e-commerce sites such as Amazon and JD.com, which provide trading markets for goods, is the fourth business model. If your product is not a certain item, and the audience cannot directly hold and use it, then how can you make money? Let's take a look at the business model under the so-called Internet thinking.
2. Advertisements Since Google started placing advertisements next to search results, advertisements have become the default and preferred monetization method for the Internet industry. In fact, advertising was originally the main business model of print media, and now the Internet industry has completely taken the limelight in the advertising field. 5. Display advertising: The general form of display advertising is text, banner images, banners, text links, pop-up windows, etc. It is usually charged according to the location and time of the display, which is what we call monthly or monthly subscription ads. . This is the most common mode of goals. 6. Advertising alliances: Advertising alliances are relative to Internet-based advertising agencies. Advertisers publish advertisements on the advertising alliances, and the advertising alliances then push the advertisements to various websites or apps. Baidu Alliance and Google AdSense are the two largest advertising alliances. Basically, when the website traffic has not reached a certain level, they will choose to cooperate with the advertising network. Only after a certain amount of traffic can they directly establish a cooperative relationship with the determined advertisers. Advertising networks generally charge based on the number of clicks on an ad. 7. E-commerce advertising: The most common one is Alibaba. Jingdong, Amazon, and Dangdang all have their own e-commerce advertisements. Vancl also relied on this to suddenly become popular back then. These advertisements are generally paid based on sales commissions. Many shopping guide websites rely entirely on this kind of income, especially the overseas shopping guide websites, which connect to the advertisements of various overseas shopping websites, and the commissions are pretty good. 8. Soft article: Soft article refers to the perfect combination of advertising content and article content, so that when users read the article, they not only get the content they want, but also understand the content of the advertisement. Many media websites, Weibo, and WeChat large numbers rely on adverts to make money. 9. The effect of replacing advertisements with virtual products: You can also provide users with virtual products, but the price is that users must accept certain advertisements, such as watching an advertisement, registering users on a certain website, and downloading a certain App. 10. User behavior data: By analyzing how users operate on your website or app, you can analyze user habits and psychology, which is conducive to making correct decisions in product design and business planning. Many companies need such data on user habits, so they can sell such data. Taobao Data Magic provides such services, such as telling you where, what product, what style, and what size is most popular with users.
3. Trading platform model 11. Physical trading platform: Users conduct commodity transactions on your platform, pay through your platform, and you receive commissions from them. Tmall is the largest physical trading platform, and Tmall’s commission is its main source of income. 12. Service trading platform: Users provide and receive services on your platform, pay through your platform, and you receive commissions from them. This is how Witkey Platform Zhubajie collects commissions. Uber's profit model is also to charge a commission for the driver's fare. 13. Precipitation fund model: Users keep funds on your platform, and you can use these deposited funds to earn a return on investment income. The traditional retail industry uses the account period to press down the supplier's payment in order to make money with the deposit funds. Now this routine is also used in the Internet industry. It is said that JD.com makes its own money based on this precipitation. Many Internet financial companies and O2O companies are also pinning their hopes on this model.
4. Charging directly to users In addition to advertising, another large type of business model is to charge users directly. of course. If you charge upfront, it is likely to scare away users. Therefore, some clever methods are needed. 14. Regular payment model: This business model is similar to a monthly package of mobile phone bills, and regular payments are made to obtain services within a certain period of time. Compared with the one-time payment to buy software directly, the single payment amount of regular payment is relatively small, so the threshold for users to pay is relatively low. For example, QQ membership is a monthly/annual payment model, and the current price is almost 10Q coins per month. 15. Pay-on-demand: Pay-on-demand means that users only need to pay the corresponding fees when they actually purchase the service. For example, if you see a certain movie you want to watch on iQiyi, you can spend 5 yuan and only watch this one. This is an on-demand payment. If you buy a VIP user of iQiyi, all members can watch free movies for a period of time. This is the regular payment model. For another example, I want to find the document I need most on Dao Ke Baba. It costs 5 yuan to download (however it is 5 yuan). I can download this file after paying with WeChat. 16. Printer model: The business model of printers refers to first selling to consumers a basic device, such as a printer, at a very cheap price. If users want to use this device, they must continue to purchase other accessories at a relatively high price, such as Supplies. The razor also adopts a similar business model, the price of the blade holder is almost free, and then it makes money by selling blades. For another example, the same is true for home game consoles. Sony and Nintendo sell game consoles at lower prices, and then sell game discs at high prices. Because the Japanese printer company Epson first adopted this business model, I called it the printer model.
V. Freemium model The freemium business model is to allow some users to use the product for free, while others buy value-added services and earn back costs and profits through paid capital increase services. However, products that generally adopt a freemium model may only be 0. 5-1% of free users will convert to paying users. 17. Limited number of times for free use: This mode is within a certain number of times, users can use it for free, and beyond this number of times, you need to pay. 18. Limited number of free use: This mode means that the number of users is within a certain number of people, and it is free. If the number of users exceeds this limit, a fee will be charged. For example, for many corporate email services, if your company has registered a certain domain name, you plan to use this domain name as your corporate email; corporate email service providers can request that email addresses of less than 5 are free, and if you have more than 5 email addresses, you must purchase theirs. service. 19. Restrict the functions available to free users: Free users can only use a few functions. If you want to use all the functions, you have to pay. For example, I use Evernote now. In the past few days, I have always reminded me whether to upgrade or not. After the upgrade, I can upload larger attachments every month, and I can also add a password to my notes. I want both of these two functions, but I haven't figured out whether it's worth the money to activate. 20. In-app purchase: The download and use of the application is free, but in the process of use, you can pay for specific functions. The most common is games, buying virtual equipment or props and the like. Another example is buying paid tags in WeChat. 21. Free trial period: Allow users to use it for free within a certain initial period, and pay after the trial period. For example, my current Office reminds me every day that the free trial period is about to expire in XX days. Let me activate it now. To activate is to buy a genuine activation code. I am now wondering where to find the activation code. 22. The core functions are free, and other functions are charged: Many of the apps in the Appstore are in this mode. A product is divided into a free version and a paid version. Basic functions are available in the free version, but to get more functions, you have to charge. For example, for photo processing applications, the free version has a few basic filter effects, which are almost enough, but if you want more dazzling and cool filters, you have to download the paid version. 23. The core functions are free, and at the same time divert to other paid services: For example, WeChat, WeChat chat is free, but WeChat has many other built-in services, such as games, payment, JD, Didi Taxi, and these services may be charged. 24. Organize activities: gather popularity through free services, and then organize various offline activities, these activities can get advertising or sponsorship, or sell goods or services in the activities. For example, many media organizations make money by organizing offline industry summits. Some local communities will organize offline trade fairs and recommendation meetings, such as decoration fairs, wedding photography shows, etc. , Selling goods or services. Therefore, since the Internet has so many business models to choose from, entrepreneurs do not need to pay too much attention to this issue. Work hard to make a good product, try to stick more users, the number of users has reached a certain level, choose a suitable business model, you can make money.
Author: fat home basketball
link: https: //www.zhihu.com/question/38371799/answer/109496185
Source: know almost
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