In the era of AIGC initiated by large-scale models, all businesses and products of all enterprises are worth redoing with large-scale model technology, and more and more innovative applications relying on AIGC technology will emerge in the future. Follow [Rongyun Global Internet Communication Cloud] to learn more
In the social pan-entertainment track, AI large-scale model technology has also shown a trend of accelerated implementation. A few days ago, Luochao Channel participated in the "WICC Pan-Entertainment Carnival" jointly hosted by Rongyun and Beluga. Unsurprisingly, AIGC has become one of the hot topics among the participants. More and more social pan-entertainment developers are exploring the use of AIGC technology to improve user experience and improve operational efficiency. The wind started at the end of Qingping. Luo Chao Channel believes that AIGC will become the trend of the social pan-entertainment track and even the entire Internet industry. Enterprises can make good use of AIGC technology to reach a new level, otherwise it may be subverted.
Social Pan-Entertainment Going Overseas Developers Open "Roll" AIGC New Technology
Chinese technology companies have been aggressively going abroad, seeking growth in overseas markets. In recent years, the main force going overseas has changed from applications such as e-commerce, tools, and games to social pan-entertainment applications, among which TikTok, Huanju, Chizicheng, Yale Technology, Kunlun Wanwei, WePlay and other large and small star companies have emerged , and tens of thousands of stalkers "under the water". In Guangzhou alone, there are large-scale social pan-entertainment start-up companies such as Snail Interactive, Time Online, and Helmsman Interactive Entertainment.
Moreover, unlike the Internet Copy 2 China in previous years, mobile developers are good at "rolling innovation". China has grown many original products that are envied by overseas countries, such as social super apps, sharing economy, live streaming, etc. Some overseas technology giants are actively learning from Chinese innovations and setting off a new trend of "Copy From China". Under such a situation, Chinese developers are "rolling" overseas. On the one hand, they copy the successful experience of the Chinese market and integrate it with the local characteristics of different markets to achieve "global localization"; on the other hand, they continue to use new technologies to create The new pan-entertainment gameplay relies on innovative products to compete for users in different regional markets .
In 2023, AIGC will become the rising star of new technologies. The "Social Pan-Entertainment Going to Sea Combat Map" (hereinafter referred to as "Going to Sea Combat Map") released by Rongyun at the event also pointed out that AIGC new technology is giving social pan-entertainment Create new formats: In the field of entertainment + AIGC, applications such as interesting image/audio and video generation, virtual idol IP, user virtual avatar, interactive question and answer have appeared; in the field of music + AIGC, applications such as smart MV, AI poster, and AI music score have appeared...
This map was very eye-catching at the scene, and the participants lined up to grab it. The first batch of maps were out of stock before the event was over halfway. The producer Fang Rongyun urgently produced the second batch of maps (original price 89.9), and Luochao Channel has applied for quotas for everyone. Interested students can go to [Rongyun Global Internet Communication Cloud] and reply [Map] to get the application, the number is limited , while supplies last.
"A certain game company laid off half of the original artists" is the epitome of the domestic social pan-entertainment industry embracing AIGC technology. In overseas markets, there are also many developers who use AIGC to make a lot of money. For example, the AI version of the Meitu app Lensa can generate 50-200 AI self-portraits of different styles after users upload 10-20 self-portraits. /Avatar, the price of generating 50/100/200 pictures is 3.99/5.99/7.99 US dollars respectively, and its daily income has reached 3 million US dollars.
In the matter of using new technologies to realize new gameplays, Chinese social pan-entertainment developers who are good at innovation are not far behind. At this WICC, Ma Sixie, product director of Hago of Joyful Group, and Gao Zhensheng, CEO of Hinow&Heyy, shared their respective practices in the application of large-scale model technology. Hago's main attempts are in marketing content generation, intelligent customer service training, user avatars, etc. Hinow&Heyy uses large-scale model technology to solve the very difficult problem of video pornographic identification in 1V1 video overseas applications.
Judging from the signals released on WICC, social pan-entertainment developers who have always advocated "volume technology" are already developing "volume" AIGC new technology, which will also be a major highlight of the industry in the future .
No matter in the past or in the future, technology is the cornerstone of social pan-entertainment
"Map of Going to Sea" shows the overall situation of social pan-entertainment going to sea. This industry includes social dating, interest communities, audio, live broadcast, games and virtual people and other subdivision tracks. They all have the following characteristics:
1. The content attributes are extremely strong . Regardless of PGC, UGC or PUGC, news, pictures, audio, video, live broadcast, games and other content all play an important role in product experience. It is not true to say that the essence of social pan-entertainment is content business Exaggeration, the two giants of Tencent and Byte both have the three attributes of social, content and pan-entertainment, which is enough to illustrate this point.
2. The interactive experience is extremely strong . The core experience of every social pan-entertainment product is highly dependent on the interaction between people, people and content, and people and communities. Therefore, the development of communication technology and the prosperity of social pan-entertainment show a complementary trend, which also makes Rongyun, a global communication cloud service provider, an existence like an infrastructure for applications going overseas.
In short, the dual characteristics of content and interaction make social pan-entertainment applications highly dependent on technology: the bottom layer is inseparable from IM instant messaging and RTC real-time audio and video communication technology, and the upper layer must use supergroup, virtual human, AIGC and other scene technologies to achieve gameplay innovation And experience optimization, content operation, compliance review, user growth, business monetization and other business links also need technical support.
"Map of Combat at Sea" found a very interesting rule: Social pan-entertainment went overseas from scratch and even became an industry, and it is inseparable from the growth momentum of "social +", which is the integration of social pan-entertainment and different technologies. Product innovation , such as "social + community" has continuously emerged innovative applications such as the second dimension, games, and fitness communities; another example is "social + audio", which has spawned popular chat rooms that are popular all over the world, and it is also an advantageous project for Chinese entrepreneurs going overseas. Star products such as Yalla, YoYo, YoHo, Litmatch, and StarMaker performed strongly.
The different characteristics of the overseas market further strengthen the dependence on new technologies.
my country's social pan-entertainment market is relatively concentrated, controlled by giants such as Byte and Tencent. But overseas is a different scene. "Map of Going to Sea" presents the differences in markets such as Southeast Asia, the Middle East, Europe, America, Latin America, and Africa. Local applications going overseas will be affected by economy & population, religion and cultural customs, policies, user needs and The combined influence of elements such as the Internet foundation.
For example, Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Oman, and Bahrain are six Middle Eastern countries known as the "Six Gulf Countries" with large populations, strong consumption power, limited offline social interaction, and strong online social needs. But at the same time, due to factors such as religion and culture, it is difficult to directly replicate the success of domestic Internet products. In response to such characteristics, "social + audio" applications that do not show their faces and only make voices are popular in the local area, and many overseas developers who focus on language chat room applications have succeeded in digging money locally.
The complex overseas market means that overseas developers cannot rely on "one product to conquer the world". In the more diverse, complex and fierce global competition, developers must adapt to the characteristics of the market, adapt to local conditions and keep pace with the times, constantly innovate and iterate rapidly. Stronger innovation requirements, faster market pace, and more complex market situation put forward higher requirements for technology than the domestic market.
No matter in the past, present or future, technology will be the cornerstone of the social entertainment industry . Because of the technology-driven nature, in the process of social pan-entertainment developers going overseas, they also need the escort of communication cloud technology service providers represented by Rongyun.
Social pan-entertainment accelerates overseas communication cloud service escort
The first technical problem faced by social pan-entertainment developers going overseas is: how to provide local users with a smooth interactive experience? Whether it is IM or RTC interaction, it is more difficult to achieve than in China, because the Internet infrastructure in different overseas markets is completely different, and the network standards, network facilities, traffic tariffs, user terminals, etc. vary greatly.
Gao Zhensheng, CEO of Hinow&Heyy, feels deeply about this. He started overseas video chat business in 2016. Facing complex environmental factors, he spent a lot of energy to make the product run successfully. "The demand for communication cloud services like Rongyun is very urgent . .”
It was also in 2016 that Rongyun discovered the communication technology pain points commonly faced by overseas developers, and began to deploy overseas. Over the past 7 years, Rongyun has provided developers with IM, RTC communication services and "social +" scenario solutions on the basis of a safe and reliable global communication network, allowing developers to have a stable and ultimate communication experience without reinventing the wheel .
Rongyun was established in 2014. According to Dong Han, CEO of Rongyun, “The core team of Rongyun comes from Fetion team of China Mobile. Fetion, accumulated from 18 years of professional service experience in communication technology."
With the blessing of "Fetion Gene", Rongyun has shown strong dominance in the field of IM PaaS, and has been firmly ranking first in the IM communication cloud market (from the related data report of iResearch). With the in-depth practice of helping Chinese developers enter the global market, Rongyun has formed a deep understanding of social pan-entertainment products and the global market. It has continuously improved and optimized the global communication network, and finally formed the "IM instant messaging + RTC real-time audio and video +X Extended Service" is a complete communication solution that serves overseas developers to explore innovative scenarios.
With the help of Rongyun's one-stop full-ecological overseas solution, developers can innovate quickly in different markets, greatly reduce the cycle and cost of exploring overseas markets, seize fleeting market opportunities, make good use of ever-changing new technologies, and focus is becoming increasingly important The local operation has greatly improved its overseas production capacity and development potential.
So far, Rongyun has provided professional, simple and stable Internet communication cloud services to hundreds of thousands of developers around the world, covering 233 countries and regions around the world, and is the "communication cloud hero" behind 300,000+ apps.
At the same time, Rongyun is also contributing to the promotion of industry exchanges, technological development and scenario implementation. WICC, which has become the vane of the industry now, is called World Internet Communication Cloud Conference (World Internet Communication Cloud Conference), initiated by Dong Han in 2019. So far, WICC has been successfully held in Shanghai, Shenzhen, Beijing, Guangzhou, Chengdu and other places, attracting top players from various tracks to participate, and hundreds of thousands of developers have benefited through online and offline methods.
The technology provided by Rongyun to developers is also constantly advancing with the times. At WICC, the CTO of Rongyun also publicized for the first time the solution formed by Rongyun integrating AIGC and other new technologies.
According to Cen Yu, Rongyun's daily message peak value exceeds 200 billion, and the total number of devices touched by the SDK exceeds 8 billion. The end-to-end delay is less than 100ms globally, and it is compatible with 3,000 models worldwide. , the SDK crash rate is as low as 1/10,000, which can support the App to explore various new scenarios when going overseas, including AIGC. "Rongyun combines IM instant messaging, RTC real-time audio and video communication with AIGC, allowing the communication system to be easily embedded into the acquisition and generation process of AIGC, and can support it to efficiently improve the quality of AIGC generation."
On the other hand, AIGC also brings new challenges to the underlying IM communication. According to Cen Yu: "In the past, IM sent a message from A to B, but combined with the operation mode of AIGC applications such as ChatGPT, the model needs to continuously serve users according to the additional content. This requires that the message is available throughout the interaction process. However, Rongyun's interface capabilities such as message modification and message addition can greatly improve the efficiency of interaction between applications and AIGC."
It is the general trend for overseas developers to embrace AIGC. According to Cen Yu, Rongyun is accelerating the development of AIGC-related solutions. "AiGC solutions that are easy to integrate, out-of-the-box, and simple to operate" will meet developers soon .
write at the end
In 2023, the popularity of ChatGPT has not disappeared, and Apple has rekindled the popularity of the XR industry with Vision Pro, setting off a new wave of "spatial computing" technology. These new technologies are innovation opportunities for social pan-entertainment developers going overseas. Faced with a complex market environment and ever-changing new technologies, what developers overseas dream of is to have good tools at hand at critical moments, at least not to let technology become a shortcoming of development . However, this is becoming more and more difficult because new technologies are becoming more and more complex. New technologies such as AIGC, XR, space technology, and virtual humans all have the characteristics of high integration, high threshold, and high cost. Developers rely on their own Research is no longer realistic. Because of this, "water delivery people" like Rongyun are more important as they go to the back. They form "out-of-the-box" solutions by continuously strengthening the layout of new technologies, and become the whole-process assistants for social pan-entertainment and even China's Internet industry to go overseas. Going to sea on the Internet no longer needs to worry about technical problems.
In addition, the "Map of Going to the Sea" released by Rongyun has a lot of practical value in the integration of market and track information and the methodology of going to sea from 0 to 1. I recommend you to get it through the poster below for research.
