Apple reports that App Store customers spent $1.8 billion on apps between Christmas Eve and New Year's Eve.
A record US$540 million was spent on New Year’s Day, up from US$386 million in the same period last year.
Apple said that spending on the App Store this year is driven by games. Apple provided an update on its key services prior to the first quarter of fiscal 2021 results on January 27, 2021.
Apple pointed out that since the App Store was launched in 2008, developer revenue has exceeded US$200 billion, which is US$45 billion higher than the US$155 billion developer revenue reported in the same period last year.
From Apple’s data, it’s not clear how the COVID-19 pandemic has affected App Store spending, but last year, customers spent $1.42 billion on the App Store on Christmas Eve and New Year’s Eve, compared to the same period last year. An increase of 16%.
But with the advent of the pandemic, Apple provided a photo of the company. Although the company's retail stores in major markets have been closed, their services are in a good position to contribute to disruption.
Apple’s earnings update is expected to provide a progress report on its service transformation, which includes AppleCare support, App Store and digital content available through Apple Music, Apple News+, Apple TV+, and a monthly iOS device and Apple’s new service for $9.99 . Apple watch. Other key services include Apple Card and Apple Pay.
Apple pointed out: Last week the first batch of developers have been accepted by its App Store small business program. The plan will halve the standard 30% commission for app purchases of digital goods and services sold on the App Store by developers with annual revenues of less than $1 million. Apple has not disclosed how many developers the new plan has accepted, but Apple said that "the vast majority" of developers will benefit from it when it launches.
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As the European Commission’s antitrust regulator continues to investigate the App Store rules, the small business plan was launched.
Apple did not disclose the number of users, but said that Apple Music had a "record-breaking year." 90% of users on iOS 14 used new features such as "listen now" and personal radio stations.
Apple Books now has 90 million monthly active users, and Apple Pay is now accepted in 90% of stores in the US, 85% in the UK and 99% in Australia. Apple pointed out that App Pay is very suitable for the transition to online shopping. In addition, the Apple TV application is now available on 1 billion screens in more than 100 countries and regions. The app can be used on certain LG, Sony and VIZIO smart TVs as well as Samsung smart TVs, Amazon Fire TV, Roku players and Apple devices.
