After hearing about the role of CRM, many companies also want to implement a CRM system. But they do not have a comprehensive understanding of the CRM system, and even have various misunderstandings. So let's talk about the most common misunderstandings when different companies choose CRM .
1. For large enterprises
Many large companies blindly pursue big brands when selecting models, but ignore their own business needs. This will cause a phenomenon, that is, the functions of the big brand CRM are not used, and the system is particularly complicated. Some big brand CRMs are IT-oriented products rather than user-oriented, and they are indeed rich in functions, but the side effects are low usability and high cost. After many enterprises blindly implement CRM, in order to improve ease of use and reduce costs, they need to replace the CRM system again, which is not worth the candle.
2. For SMEs
Many small and medium-sized enterprises are often limited to the immediate needs when choosing a model, thinking that CRM only needs to meet the current simple needs, without considering the future development of the company and changes in needs, so they choose a CRM system with low prices and simple products. But the enterprise is constantly developing, and the demand is also constantly changing. A simple CRM cannot meet the needs of the enterprise, so it can only be re-selected, wasting a lot of manpower, material resources and time.
3. Too idealistic
This is a common problem when companies choose CRM models, that is, they are too idealistic, thinking that the CRM system is omnipotent, and even completely replaces manual work. This is actually a wrong idea. The CRM system is just a tool to assist users in their work. Whether it can function depends on whether the functions meet the needs, can cover the business scenarios of the enterprise, and whether the operation is simple and convenient, etc. CRM is for people, don't think it can replace labor.
To sum up, when enterprises choose CRM, they often fall into the misunderstanding of blindly pursuing big brands, only meeting current needs, and being too idealistic. If you want to know how to correctly select a CRM, you can watch our previous articles.