Which crm software is better? How to choose?
First of all, we need to clarify what a good CRM system is. A high-quality CRM system should have the following advantages :
1) Improve sales efficiency: Through the CRM system, sales staff can track customer interaction history and transaction records, understand customer needs and preferences, and thus better provide personalized services and product recommendations. This helps increase sales productivity and conversions, while also helping to increase customer satisfaction and loyalty.
2) Optimize customer service: CRM system can help companies identify customer problems and solve them quickly, improving customer satisfaction and loyalty. The customer service team can use the CRM system to track customer feedback and problems, and respond and solve customer problems in a timely manner. This helps to build great customer relationships, while also helping to improve brand reputation.
3) Improve management decisions: CRM systems help companies understand customer transaction history, preferences and needs, and then formulate better sales and marketing strategies. In addition, CRM systems can also provide real-time data and reports to help companies understand business conditions and market trends, so as to make better decisions and plans.
After introducing the advantages of the CRM system, let's take a look at the more well-known CRM systems :
1. Flexible construction of CRM software - Jiandaoyun
Official website: https://www.jiandaoyun.com/
Recommended reason:
Jiandaoyun is an easy-to-use CRM software . Its main functions include customer management, sales management, marketing management, service management, business analysis , etc., and can be flexibly customized according to the needs of enterprises .
(1) Standard and professional CRM functions
Jiandaoyun has standard and professional CRM functions , including business information, lead collection, public sea pool, customer follow-up, business opportunity promotion , etc., to help enterprises realize the whole process management of sales business.
(2) Support personalized construction, more flexible
The highlight of Jiandaoyun lies in "customization". Enterprises can not only realize out-of-the-box use by solidifying process data in the system, but also build applications according to their own needs to fully meet individual needs.
(3) Excellent data analysis and display capabilities
Jiandao Cloud has excellent data analysis and display capabilities, can intuitively present sales-related data, accurately grasp business, and assist decision-making, thereby improving corporate efficiency.
2. The leader in the CRM industry - salesforce
Official website: https://www.salesforce.com/cn/
Reason for recommendation: It is an absolute giant in the CRM industry, with relatively mature solution products and rich functions.
Points to note: Salesforce encountered obstacles when it entered the Chinese market in 2006. The main reason was that it was not acclimatized. The business environment in Europe and the United States is different from that in China. Europe and the United States have entered the level of knowledge-based sales, and many domestic companies are still stuck in relationship-based sales.
3. Open source CRM management software: SugarCRM
Official website: https://www.sugarcrm.com/
Why we recommend it: SugarCRM is a marketing and sales and customer service software. SugarCRM can be used for marketing automation, sales automation, and customer service automation. Its interface is simple and easy to use, supports multiple languages, and also provides rich tutorials and training, so that users can easily get started.
Note: Compared with other CRM software, its open source version has limited functions, and you need to purchase a paid version to get more functions.
4. SCRM software - Lightyear Lab
Official website: https://gnlab.com/
Reason for recommendation: In the past two years, the concept of SCRM has appeared on many occasions. Most of the current domestic SCRM scenarios are third-party plug-ins based on the enterprise WeChat ecosystem. The main function is to help companies transfer users from WeChat to enterprise WeChat. I personally like to use the products of Light Year Labs, and their enterprise WeChat marketing tools are also great, and the basic version is currently free.
Note: Some advanced features require payment to activate.
So, what factors need to be considered when choosing a CRM customer management system suitable for your enterprise?
- Company size: Different enterprise sizes require different CRM customer management systems. For a small business, an easy-to-use system will suffice, but for a larger enterprise, a system that can handle more data and more complex processes is needed.
- Functional requirements: Different CRM customer management systems have different functions, such as sales management, customer service, marketing automation and so on. It is necessary to choose a suitable system according to the actual needs of the enterprise.
- System performance: The CRM customer management system needs to handle a large amount of data and processes, so it is necessary to choose a system that can quickly process data and respond to user requests.
- Data security: A large amount of customer data is stored in the CRM customer management system, so data security is very important. You need to choose a system that can guarantee data security, such as encryption technology or backup functions.
- User experience: User experience is also very important for the system that users use. It is necessary to choose a system that is easy to use and has a friendly interface, which can reduce the user's learning cost and improve user satisfaction.
Above, I hope it will be helpful for you to choose crm software!