On the Double Eleven that just passed, VTN, an international brand member club, once again handed over a beautiful "report card". Many brands broke sales records. For example, the marine collagen brand Vida Glow broke through 100 million yuan in cumulative sales in just one day. Guan, MitoQ, a black technology healthcare brand in New Zealand, has also become a member of the 100 million brand club. In addition, the Top-level explosive products-eimele Yifan Metabolism Coffee and Melrose Green Thin Man have also become healthy items that consumers are craving.
In the post-epidemic era, consumers' enthusiasm for health products has not decreased but increased. At the same time, Mintel, the world's leading market research and consulting company, also pointed out in the latest "2021 Global Consumer Trends" that 82% of Chinese consumers said that it is worth paying more for higher-quality products. The needs of consumers have gradually extended from ordinary daily shopping to the pursuit of high-quality life.
Reflected in life, with the rise of the trend of health preservation, more and more young people hold up thermos cups and practice a healthy life attitude with practical actions. . At the same time, today's consumers' understanding of health is no longer about not getting sick, but a more comprehensive and pre-emptive health concept, such as anti-aging, weight loss, and health. The "new concept" has created new demands. Under the principle of product selection with quality first, it can not only meet the needs of a healthy environment, but also become part of a new fashion lifestyle. From this, the application of the big health industry was born.
Based on the insights into current consumer demand and trends, the VTN member mall, an international brand member club under the innovative brand management company ACCESS Group, adheres to the principle of "choosing the best from the best" and focuses on scarce raw materials, leading technology and excellent quality. Global consumers bring excellent international brands, and this is also the secret weapon for the VTN platform to attract many high-end consumers and successfully get out of the circle.
Under the new consumption situation, the choice of origin of raw materials becomes the key
Good products are inseparable from high-quality and distinctive raw materials, and the brands on the VTN platform strive for excellence in the selection of raw materials. For example, the recently launched cell rehabilitation technology brand SRW, the core ingredients of its Cel series products are all well-recognized "star ingredients" in the industry. For example, 2-HOBA, astragaloside A, rutin, etc., have "balanced" high-efficiency antioxidant effects to reduce cell damage caused by environmental factors. Additionally, astaxanthin, pterostilbene, and more support healthy cellular metabolism and energy levels for rejuvenated energy. Fusetin, apigenin and other components can remove senescent cells, thereby reducing chronic inflammation caused by the accumulation of senescent cells.
SRW founder Greg Macpherson is a New Zealand biotechnologist and a leader in cell health research. The brand is positioned to be healthy and anti-aging at the cellular level, helping people improve their life and health, and is committed to meeting the needs of different age groups for cell maintenance and repair.
Among VTN's many natural and organic plant products, Melrose Green Plant Extract Powder (Green Slim) is also one of the most popular products among consumers. "VTN Health Day" Olympic champion Liu Xuan mentioned this celebrity detox product in the live broadcast. Many fans in the live broadcast room said that they have used it for at least three years, and it is one of the must-have items in every big promotion.
The raw materials of Melrose green plant extract powder include natural barley grass, wheat grass, spirulina and chlorella from New Zealand. It has obtained the most authoritative organic food safety certification in Australia, and Melrose has also become a benchmark brand of organic health.
Livia Wang, the chief brand selection officer, once came to the raw material origin of Green Skinny and felt the pure growth environment of Ashburton's natural wheatgrass before selecting this product on the platform. Because we understand the needs of users, we can do better. The selection of high-quality raw materials has become the first step for VTN to conquer high-quality consumer groups.
Niche brands are rising, and consumers are willing to try black technology products
As consumption upgrades become mainstream, consumers are more willing to try new niche brands, new designs, and new technologies. In this context, a number of new consumer brands have emerged rapidly, especially some black technology products, which can quickly capture the hearts of consumers.
The VTN membership-only mall has quickly captured this market trend, taking "cutting-edge technology" as an important part of its product selection, and selected brand products with unique technology such as MitoQ ® . According to Xinhuanet, a research team from the University of Colorado in the United States found that after subjects took MitoQ® supplements, the arterial dilation rate increased by 42%, which made their blood vessels "younger" by at least 15 to 20 years.
With its cutting-edge technology, MitoQ® has attracted the attention of Chief Brand Selection Officer Livia Wang, and its series of products have been the "out-of-stock king" on the VTN platform all year round. Ms. Zhang, a user on the VTN platform, said that this is an era when money does not necessarily buy good products, and MitoQ® milk thistle capsules have been included in her list of household necessities.
Select the best from the best, strictly control the achievement of excellent quality
As an international brand membership club, VTN has a shopping APP mall and an offline experience store. Adhering to the concept of "in-depth selection of brands and in-depth service for users", VTN has "hands-on" in brand selection and quality control.
At present, there are dozens of international high-quality brands from Australia, New Zealand, Spain, Germany, China and other countries on VTN, covering all categories of nutrition and health, beauty and skin care, charming makeup, mother and baby personal care, global fine wine and home life. .
Different from general e-commerce platforms, VTN is more like a carefully selected platform, focusing on the control of product quality. Through brand self-management, self-built supply chain and other means to realize the whole process control of brand products, VTN fundamentally guarantees product quality, and uses a healthy attitude towards life to allow consumers to enjoy a quality life with value for money.
In the future, VTN will continue to adhere to the concept of "in-depth selection of brands and in-depth service for users", connect high-quality brands around the world, gather more like-minded peers with similar aesthetics, and similar tastes, continue to shine in the big health industry, and jointly explore Enjoy quality life.