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Last Friday, I talked with Chen Jing, head of the audio and video architecture of Xiaohongshu, about the cost and experience issues that must be considered by any streaming media platform. From text, pictures, videos and live broadcasts, Xiaohongshu provides many interest and topic groups, where everyone can share and exchange topics of interest. As a latecomer to the video platform, Xiaohongshu can obtain many public best practices and technical assets, but how to choose an optimal iterative path according to its own specific situation requires a lot of thought. Chen Jing emphasized that low-hanging fruit should be the first priority, and the problem with the highest ROI should be solved first. At the same time, it is necessary to properly reserve talents. With a small amount of talent investment and given a relatively long time, problems that originally required a large number of talents can be solved, and "time is used for talents".
More dialogue essence can be reviewed through the "Live Replay" tab in the LiveVideoStack video account.
This Sunday, July 9th at 10:00, we will invite Ma Liang, the video architect of Pinterest, to talk about the video transformation of Pinterest, and the relationship between infrastructure, network and multimedia business cost and experience, etc.