From 0 to 1, how does Weishang product complete project incubation?
(This article was created by Craftsman Star Incubator, please do not copy or copy.) It is
the first time for Weishang to be responsible for a product project. How should the workflow be carried out? The article elaborates on this and shares it with you.
When you click into this article, I would like to congratulate you first, because you have already started to be in charge of your own Wechat business brand independently, and you have taken a big step in the growth path of Wechat business.
Let's take a look at how the project of a micro-business enterprise completes the incubation from 0 to 1 on Carpenter Star!
1. Preliminary research and analysis of user needs Analyzing user
needs refers to the process of transforming the user's informal demand expression into a complete demand definition, so as to determine what must be done for brand development.
In fact, to put it bluntly, analyzing user needs is to position the development direction of micro-business products. Careful research in the early stage of the project can enhance the efficiency of brand development. After the requirements are clarified, duplication of work can be avoided.
For micro-businesses, the needs are generally divided into two types:
One is that after the client informs us of the general framework idea, then the craftsman star copywriter plans to write the business plan.
The other is that there is a complete demand document on the customer side. After we understand the user's needs, we will conceive the details of the product, and then we will connect with the customer and exchange ideas after conceiving the details.
Either way, user needs are the most important first step.
2. Marketing planning
After confirming the demand, we need to carry out marketing planning for the product.
Through marketing planning, we can not only make wechat business clear their own marketing goals, but also help wechat business enterprises to better win the market competition. Carpenter Star's marketing planning strategy will fully consider the industry situation and the competitive situation of competitors in the industry, and formulate competitive strategic measures in line with the brand's own development in the marketing plan, which will help the company gain a competitive advantage in the market competition with its opponents.
3. Packaging Promotion
After determining the marketing planning strategy, what needs to be done is brand packaging promotion. Packaging promotion is very important for micro-business enterprises. Suppose you have a very good wechat business product. If there is no packaging and promotion, the product will be little known in the market.
This article mainly describes the whole process of how the products of micro-business enterprises are incubated from 0 to 1 in Carpenter Star from the three points of user demand analysis, marketing planning, and packaging promotion.
From demand sorting to packaging promotion, every step needs to be meticulous, which is a great test of a team's business ability and carefulness.
Carpenter Incubation has been rooted in the industry for many years and has served many well-known micro-business brands. It has long formed its own brand building system. In Carpenter, every brand has a good development prospect.
