It feels like WeChat has been playing word games with us, public accounts, subscription accounts, and service accounts. I can't tell whether there are any? Let's take a look at their specific connections and differences.
First of all, the WeChat public account was launched at the end of August 2012. In August 2013, it was divided into a subscription account and a service account. In September 2014, an enterprise account was added.
1. Public account
The official account, as the name suggests, is the acceptable information provided to the public, and it can also be understood as the user wants to see some public things. The official account is the father of the subscription account, service account and enterprise account. These three are derived from public accounts.
2. Subscription number, service number
There are three major differences between a subscription account and a service account
A. Push frequency
The service account can push 4 messages per month, and the subscription account can push one message per day. Of course, the service account can push out the 4 messages that can be pushed in a month at one time, or push it once a week.
B. On the function provided
The service account provides more advanced functions, while the open functions of the subscription account are relatively limited. If the subscription account is not authenticated, the subscription account menu does not support sending plain text information, nor does it support jumping to external links. WeChat Pay is also not available. The table below illustrates this problem.
C. Tips for receiving information
The service number is displayed in the WeChat dialog box, and there will be information prompts;
The subscription number is displayed in the folder. Please see the picture below
D. company number
The enterprise account is aimed at the management of employees. You can register your enterprise account and let the following employees join the enterprise account for a report.
3. The difference between the three numbers is essentially based on their respective positioning and uses.
The above is the difference between WeChat public account, subscription account and service account. Hope it helps you.