What is Carrier Big Data?
Operators rely on their own huge customer base, and can obtain high-frequency, high-interaction real-time dynamic trajectory call and Internet data of users. It seems that the data that operators can obtain has a magnitude and level of detail that Internet companies cannot. Although Internet giants themselves also have big data resources, the source of their big data is the collection of their own apps or websites, and the data collected when users use their business is more for their own services. Operators' data comes from various fields. At the same time, operators' big data applications are not limited to themselves, but more are applied to various industries to carry out deep integration of industries and empower the industry.
How can operators accurately acquire customers and market with big data?
The operator has a powerful cloud computing big data center, which can conduct real-time and accurate data analysis on any website, web page, URL, mobile app, 400 phone number, fixed line, keyword, SMS number and other platforms by establishing a data model, and through the user's comprehensive behavior , and user preferences and other comprehensive user information, etc., to accurately capture and acquire target customer groups, and at the same time filter dimensions such as region, gender, age, occupation, number of visits, length of visit, number of calls, call duration, etc., to target Customer groups are more precisely positioned.
The big data of operators can help the whole industry to carry out accurate customer acquisition and marketing, and can help different industries and enterprises obtain accurate customer groups in real time that match their own, and provide an outbound call system. In related industries, enterprises can directly reach out through the outbound call system Accurate customers, determine intentions, convert and close transactions.
