SEO is abbreviated from English Search Engine Optimization, which means "search engineization". It is a way to use the search rules of search engines to improve the natural ranking of relevant search engines. Through the adjustment of website structure, content construction, code optimization and other on-site optimization methods and off-site optimization methods, the key ranking of the website and the exposure of the company's products can be improved.
Three major tags for site optimization: title, description, keywords
- web page title
The title is irreplaceable, and it is the entrance for search engines to understand the webpage and attribute the theme of the webpage.
Header length:
- Google (70kB), 35 Chinese words
- Baidu (56kB), 28 Chinese
Keyword distribution: the word that appears first has a higher weight
Keyword frequency:
- 3 occurrences of the main keyword
- Secondary keyword occurs 1 time
suggestion:
Home Page Title: Site Name (Product Name) - Introduction to the Site
For example: Jingdong (JD.COM) - the first choice for comprehensive online shopping - authentic products at low prices, quality assurance, timely delivery, easy shopping!
<title>JD.COM-Authentic products at low prices, quality assurance, timely delivery, easy shopping! </title>
Mi Mall - Mi 5s, Redmi Note4, Mi MIX, Mi Notebook official website
2.Description Website description
The role of keywords is obviously reduced, but because many search engines still use a large number of descriptions in the MATA tags of web pages as search keywords, we advocate that the Description is used as the overall business and theme summary of the website, and more use "We are... ." "We provide..." "*** web pages as..."
For example, JD.com:
<meta name="description" content="Jingdong JD.COM-a professional comprehensive online shopping mall, selling tens of thousands of brand-name high-quality products such as home appliances, digital communications, computers, household department stores, clothing, mother and baby, books, food, etc. Convenient and honest service, to provide you with a pleasant online shopping experience!" />
important point:
- Keywords appear in the description, which are related to the content of the main text. This part is for people to read, so it should be written in detail to make others interested.
- Also follow the principle of brevity, the number of characters including spaces should not exceed 120 Chinese characters
- Supplement the explanations that are not fully expressed in the title and keywords
- Use English comma keyword 1, keyword 2
3.keywords keyword
Keywords are keywords on the page, which is one of the focus of search engines. It should be limited to about 6~8 keywords, and more e-commerce ones can be used.
Such as JD.com:
<meta name="Keywords" content="online shopping, online mall, mobile phone, notebook, computer, MP3, CD, VCD, DV, camera, digital, accessories, watch, memory card, Jingdong" />