Diverse projects derived from NFT digital collections: The NFT digital collection platform was first used in collections, artworks, and game scenarios due to its own digital scarcity, and this feature has been maintained to this day. According to Statista data, in 2018, NFT sales experienced a short-term boom, and then entered the bottom of the bubble in 2019. The market recovered slightly in 2020, and in 2021, the NFT market once again appeared to be hot. In this process, the proportion of metaverse, artwork and game scenes in the total sales of NFT has continued to increase: NFT provides artists with income from sales or auctions, and also provides gamers with exclusive personalized assets in the game (skins, Avatar or clothing, etc.) Our team actually started to help some customers develop projects related to digital collections as early as 2019. However, due to domestic policy reasons at that time, we called it NFT more.
1 Reasons for the explosion of NFT: The explosion of NFT transaction volume in 2021 can be attributed to the joint promotion of supply, demand, and channels.
⚫Supply side: The entry of traditional IP (including sports, film and television, music, etc.) and the accumulation of high-quality original works provide NFT suppliers with rich tradable assets;
⚫Demand side: The growth of encrypted currency assets and encrypted currency users has increased the demand for NFT purchases and transactions;
⚫Channel side: The supporting tools and infrastructure related to blockchain technology are relatively complete, providing a convenient place for transactions and reducing friction costs.
As China's advanced comprehensive data IP property operator, with the help of Alibaba Pictures and Damai's years of accumulation in the field of film performance, Lingjing Culture and Art has built a sound scientific research and development and IP operation team, and has cooperated with art masters, joint shoes, In terms of film IP digital collection sales, sufficient innovative practices have been accumulated. According to statistics, in the previous Lunar New Year file, Lingjing Culture and Art has successively released digital collections of the movies "Miracle Stupid Child" and "Pleasant Goat and Big Big Wolf: The Basket Out of the Future".