Tencent Holdings: The digital collection platform "Phantom Core" is highly coordinated with the cultural and entertainment ecological layout. In the future, digital collections will continue to explore the realization value of digital collections derived from online texts, film and television animations, and game IPs in the field of culture and entertainment. Relying on the blockchain technology support of Tencent Cloud Zhixin Chain, the company's PCG business group will launch a comprehensive digital collection trading platform "Magic Core" in August 2021. The ecological layout of the big entertainment has rich digital content and IP resource reserves and digital collections in various fields. field. In the field of online literature, China Literature Group has launched the first domestic IP online literature IP digital collection digital collection "Great Wind and Great Cultivation of the World". In the field of digital collection film and television animation, in November 2021, Magic Core and Tencent Animation will jointly release a total of six digital collections with the theme of "Under One Man", with a total circulation of 6,000 copies and a unit price of 98 yuan. The digital collection will be sold out in one second .
In the field of digital collection music, Digital Collection Tencent Music launched the "TME Digital Collection Platform", and cooperated with Hu Yanbin, Zhang Chu and other musicians to launch music digital collections. In the future, relying on the WeChat mini-program and official account ecology, the development of digital collections may be disrupted. Alibaba: "Ant Chain Fan Particles" has completed the brand upgrade and officially changed its name to "Whale Scout". It is actively cooperating with companies or institutions in various fields to hold digital collection activities, and continuously enriches the diversified digital collection ecology of the digital collection platform. In May 2021, Ali Auction Juwan 520 Auction Festival specially launched the NFT digital art auction, auctioning artist Wan Wenguang's work "U107-No Waste Planetary System-Van Gogh of the Cabinet Family" and many other digital artworks. In August 2021, the copyright infrastructure "New Chain" organized and operated by Ali Auction and the Copyright Alliance will open the "Digital Copyright Assets Trading" channel to provide services for copyright owners of digital collections engaged in literature, games, animation, music, art and other fields . Based on the "new chain", digital works copyright asset verification and digital collection chain transactions are carried out.
In June 2021, based on the self-developed alliance chain digital collection AntChain, the Alipay "AntChain Fan Particles" digital collection mini-program was launched. In December 2021, the digital collection brand upgrade was completed and the name was changed to "Whale Scouts". On the 28th, the ios and Android versions of the independent app "Whale Explorer" digital collections were launched. In terms of the distribution of digital collection projects, AntChain actively cooperates with companies or institutions in the fields of animation, culture and sports, and sports, and continues to launch diversified digital collections. In the field of digital collections, in the field of sports, the organizers of the cooperative events during the European Cup will award "on-chain" trophies to the top three players on the shooting list. ” and other 6 sports digital collections.
In the field of digital collection animation, in September 2021, we will join hands with the designer interactive platform Zhanku to launch the National Animation IP Wanchuang Design Competition, and carry out the second creation of digital collections of 6 major national animation IP digital collections including "Pleasant Goat and Big Big Wolf". Cyberpunk Pleasant Goat/Big Big Wolf" character prints will be officially launched on AntChain on December 14, 2021. In the field of digital collection culture and blogging, the "Treasure Project 001 (10.21-11.11)" will be launched. In October 2021, with the technical support of the digital collection AntChain, 17 cultural and museum institutions including the Digital Collection Forbidden City, the National Museum, and the Henan Museum will settle in And issue digital collections of digital collections.