"Digital collection + brand", on July 29, An Muxi teamed up with the well-known domestic AI and encryption artist Song Ting to launch the world's first dynamic digital art collection "Non-homogeneous Blue: Mirror of Code", which is limited to 999 pieces , obtained in the form of a lucky draw for completing tasks on Weibo. "Non-homogeneous Blue: Mirror of Code" contains four tie-dye patterns generated by AI as the background, corresponding to "wind, flower, snow, and moon" respectively, and Anmuxi bubble yogurt is contained in the middle of the background. The combination of the artist's tie-dye and batik logo pattern of Anmuxi, the dynamic digital effect generated by the tie-dye data set after algorithm training, and the bottle body of Anmuxi form a visual impact that combines reality and reality. feel.
Brand image marketing is gradually shifting to the field of youth culture, and the characteristics of digital collections in-depth contact with young "audiences" coincide with its brand marketing concept, which can be said to be a successful and classic brand marketing case. At present, the "digital collection +" brand marketing strategy has already started.
Digital collections are combined with sports and endow the sports industry with huge commercial potential. The value of sports digital collections is highly consistent with the original value of the mapped sports assets, and the consensus of fans on sports digital collections is also an important factor affecting its development. For fan groups, sports digital collections have both collection and practical value. Digital collections such as recording exciting moments of sports events, sports star signatures, and tickets for large-scale sports events meet the collection needs of sports fans; digital collections issued by some sports stars include The relevant rights and interests of fan interaction make the relationship between the two closer; in fixed scenarios, sports digital collections can be used as a symbol of fans' identity verification, such as purchasing digital collection tickets issued by a certain team can get peripheral gifts from the team , strengthen the identity of the fan community, etc.
The International Olympic Committee launched the "Bingdundun Official Digital Blind Box" during the Beijing Winter Olympics to guide the combination of more domestic sports IP and digital collections. Inheritance opens up a vast space for imagination.
Digital collections are entering all walks of life, and the product application scenarios can be extended to sports, e-sports, video, music, trendy games, games, etc. Now it can provide "digital collections +" marketing services for various industries, helping Customers create a brand image that is both youthful and contemporary.