On July 12th, at the Third World Cultural Industry Forum, Lee Soo-man, chairman of SM Company, who represents the forefront of Korean fashion, delivered a speech on the metaverse and the new vision of the cultural content industry. He said: "The SM Metaverse "SMCU", created as the core value and blueprint of the future entertainment world, is a long-term plan of the company. SMCU will be supported by a series of technologies such as blockchain and other technologies to create a world where anyone can participate. And the created metaverse transcends time and space to realize a future entertainment world connected by culture.
Indeed,
When many companies are still talking about concepts,
SM may have become a pioneer representative of the metaverse to empower the cultural and entertainment industry
The SMCU metaverse created by it and the girl group aespa tailored for the metaverse have become the new generation of girl groups in Asia and even the world. Of course, not only girl group idols, but also virtual idols have become a gold mine for Yuanverse to explore the entertainment industry, and it has begun to bear fruit.
For example, Luo Tianyi, a well-known domestic virtual idol, appeared on the Spring Festival Gala, and Lil Miquela, a simulated virtual idol who debuted on IG, has won Samsung advertising; the entertainment subsidiary of South Korean technology giant Kakao injected capital of 12 billion won into Metaverse Entertainment , and plans to launch a virtual Hallyu idol group, Hua Zhibing, a virtual student enrolled in Tsinghua University, who amazed the entire network with a vlog of playing and singing... In less than two years, 51 "Metahumans" were born around the world. The virtual idol who was regarded as the light of the future ran faster and faster under the concept of metaverse.
Metaverse Empowers the Real Economy
The Metaverse Book adds new technologies and new components that represent digital credentials of consensus co-creator identities. Thus, the "digital people" representing the metaverse empower rural revitalization and enable the development of industries in the new era, while the "digital collections" representing "things" on the other side drive new consumption scenarios and empower the real economy with digital art.
In April this year, Shenzhen held a Metaverse Fashion Week. The Metaverse digital experience space is created through the Metaverse digital experience space, virtual idol matrix, 3D virtual clothing and digital ordering platform. The 52 brands participating in the online channel directly guide the brand on the website or e-commerce platform. In the fashion week live broadcast hall, the brand's physical show is broadcast live simultaneously. pieces of 3D virtual clothing.
In the future, industry experts point out that for the Metaverse to empower the physical industry, it is necessary to build the supporting technologies of the Metaverse, establish the relevant standards of the Metaverse, and formulate relevant laws and regulations to promote the healthy development of the Metaverse industry and industrial Metaverse. And use policies and funds to support the construction of infrastructure such as the main products of Metaverse, form the industrial scale advantage of Metaverse, promote the intercommunication and interconnection among various digital tools, reduce barriers, improve the adaptability of technology and industries, and promote the transformation of knowledge achievements. Promote the development of industrial projects.
Metaverse makes technology "fly"
In short, the metaverse gives unlimited imagination to all walks of life and even everyone. Therefore, it is necessary to promote the further realization of the metaverse as soon as possible with adapted technology.
Interactive technology is the only way for the Metaverse. The interactive use of VR, AR, MR, and XR allows people to immerse themselves in the complete metaverse; blockchain technology realizes the underlying architecture of the metaverse. Evans, a professor at the Pennsylvania State University Dickinson School of Law, said: "A metaverse without blockchain technology is likely to be a wedding dress for technology giants. In the metaverse, everyone is a body that is immersed in the digital world. Blockchain technology It can provide "encrypted DNA" and "ensure one-to-one mapping between people and substitutes". Of course, 5G/6G will also serve as the core technology of the metaverse , enabling people, enterprises, etc. to unimpededly interact and shuttle between the reality and the metaverse, etc. ; As a supporting technology for building a virtual world , AI is used to generate avatars unique to individuals or corporate groups, while Internet of Things technology meets the needs of accessing the metaverse in multiple ways .
"The metaverse is a vision that spans many companies and even the entire technology industry. You can think of it as the successor of the Internet." - Zuckerberg
therefore,
In the Internet age,
It may not be a false statement that the Metaverse empowers all things.