The golden age of content creators may not be far away
01 Creator ecology, excess of "power"
Bill Gates, the founder of Microsoft, looked forward to the development of the future Internet and gave advice in an article published at the end of the last century when the Internet was not yet emerging.
"One of the exciting things about the Internet is that anyone with a personal computer and a modem can post anything they create"
"For the internet to thrive, content providers must be paid for their work"
"The long-term outlook is good, but I expect a lot of disappointment in the short-term."
We are not sure whether the "long-term" it expresses refers to Web3.0, but with the rapid development of the Internet economy, there are indeed many disappointments in Web2.0, especially for content creators who should get rich returns through UGC. While it is profitable to export content across the web, in the platform-centric Web 2.0 world, most of the revenue has bypassed the creators who make the content and falls into the pockets of the platforms that aggregate it.
In the Web2.0 world, content creators are always passive. Whether it is UGC or the derived social graph, they are all attached to the Web2.0 platform, or the server behind the platform, and the platform creator with server authority , has the "supreme" control over everything.
Based on the blockchain technology characterized by decentralization and distribution, the traditional Web2 world is being ideologically reshaped. Based on this, the rise of the concept of Web3.0 allows content creators to see the dawn.
In essence, everyone can own a part of the Web3 network, the value generated by the ecology is being redistributed, and the core of power is transitioning from the platform to decentralized users.
02 From Web2 to Web3, from UGC to UGA
The content platform based on the concept of Web3 is undergoing early exploration. In addition to being built on the chain, by introducing NFT, digital content is being further endowed with decentralized features, scarcity, verifiable rights, and assetization. Usually, we generate content on the Web3 content platform, which can be generated into NFT.
In the Web2 ecosystem, UGC is usually stored in the server in the form of data. In essence, these contents only rely on the data that exists on the platform, and they do not even belong to the creator. NFT is a good carrier. UGC can generate NFT assets through the Web3 content distribution platform, and the content has also risen to the height of decentralized assets. After UGC NFT, it will no longer depend on the platform and can be further endowed with derivative value. The content ecology from Web2 to Web3 means that UGC has further transformed into UGA (User Generated Assets), and creators also have the right to redistribute the value it generates.
Mirror is currently one of the most well-known projects in the field of Web3 content distribution, and it is also an early representative ecology in this field. Although the well-known encryption venture capital a16z has injected capital and is embraced by the industry, its product form has certain defects, and it is different from There are differences in the Web3 content ecology we imagine.
The functions of the Mirror product are fragmented. Except for creating free content based on the editor and spending Gas to generate NFT, it basically has no social attributes, including simple follow and message interaction, except for creators to share content independently and reluctantly in Except for the content found in the search engine, it is basically impossible to find readers with natural traffic. This means that it is difficult for Mirror to support the creator economy, because the content is difficult to be actively discovered by others, and it is difficult for you to passively match buyers who appreciate your NFT articles. In addition, the author cannot see any read data in the background and traffic sources. At the same time, similar to "Opensea", Mirror is semi-centralized (non-open source and users still cannot purely own data), and it is not so much Web3 as it is Web2.5.
From the perspective of the economic ecology of Web3 creators, social networking is a very important component. It is the most important link between creators, readers and fans, and it is also one of the important sources of labor income for creators. Mirror shows the early form of the Web3 content system, and its significance to the development of this field is beyond doubt. Except for Mirror, we have hardly seen a more pure Web3 content platform with correct taste.
From the long-term trend, the integration of content distribution platform and Web3 social ecology will be the future form of economic development of Web3 creators in the future.
Not long ago, the Web3 social protocol Atem Network underwent a new brand upgrade, based on the existing Web3 social system, to expand the economic ecology of Web3 creators. After launching the social graph application AtemChat (the NFT-based Web3 social graph ecosystem), AtemReview, the Web3 content sharing platform, was launched and launched. And we see that AtemReview, which deeply integrates the social attributes of Web3, is a good example of the above trend.
03 AtemReview, Web3 social media built on a decentralized architecture
The in-depth immersion in the content ecology and social system is a successful model that has been verified in Web2. High-quality content creators form the fission of fans through social networking, and further extend to more business scenarios. Under the condition of disintermediation in Web3, it is expected to present better communication, fan economy and even commercial effects, and realize a more fair new profit sharing method covering all roles.
AtemReview is essentially a creation-inspired Web3 graphic content publishing platform AtemReview, which allows users to use AtemReview platform tools to create various forms of content, and generate NFT to further capitalize the content, creators will get from the system Token incentives.
On this basis, Web3 socialization is the biggest feature of AtemReview. Through the social attributes that come with the bottom layer of the Atem protocol, AtemReview will be able to make deep links between creators and fans through NFT, and generate continuous stickiness. NFT is the link between the two parties. At the same time, high-quality content NFT is also a valuable collection, bringing potential premium value to investors.
- Based on NFT and distributed storage, own content
The biggest feature of the Web3 content platform is the ownership of the content, and the introduction of NFT and digital scarcity is solving this problem. AtemReview supports users to generate NFT from content (images and texts). As a decentralized asset, the ownership of the content will be very clear and can be confirmed on the chain.
In fact, most of the assets in the encryption industry are NFT assets at present, and the metadata is not stored in a distributed form, but is stored on cloud servers, which means that when the metadata of NFT is changed by three parties, the assets will lose their meaning. Web3 content should rely more on Web3 infrastructure, which is very important.
The ecological data of the AtemReview platform is stored in a distributed form through IPFS+ARWeave with the support of the underlying Atem protocol. All text content will be stored in ARWeave, and rich content such as pictures and gifs will be stored in IPFS. The metadata of the content assets generated by AtemReview is safe, unique and cannot be tampered with. Only the decentralization of data can absolutely own the content.
Both IPFS and ARWeave support the retrieval of distributed data. On this basis, the content in the AtemReview platform will be able to retrieve and share these contents.
- Hierarchical fan economic system
AtemReview is helping content creators create a hierarchical fan economy through NFT. With the support of the Atem protocol, AtemReview tokenizes content to help users easily generate Content NFT and Creator NFT.
Content NFT is the NFT asset of the creator's creative content, and Creator NFT is a kind of NFT asset representing the rights and interests of the creator to build the fan economy, manage and link the community. While creators can get incentives through creation, they can also directly interact with fans through NFT. Based on this, more functions will be launched with subsequent iterations of AtemReview versions.
By launching NFT assets with creator characteristics, it will allow fans to establish a more direct connection with creators, and have exclusive decentralized assets as proof, through the digital scarcity and uniqueness realized by the blockchain, for creation The latter brings a new business model with less economic control over the platform, which is not available in the traditional Web2 world.
At the same time, AtemReview’s introduction of scarcity does not mean that access to the underlying media is restricted. They can access but need to pay for ownership, just like paid downloads, which will not destroy the scarcity of NFT.
- Create to Earn
Any creator who creates on AtemReview will get incentives from the system through interaction with fans. This "Create to Earn" method is also becoming one of the main income methods for creators, especially with certain fans Basic high-quality creators are more likely to realize their influence through the form of "Create to Earn" to earn a lot of income.
AtemReview has created an incentive system based on experience value EXP (EXP points are not transferable) to motivate creators and ecological contributors. EXP will soon be exchanged into $ATEM tokens (an ecological token of the Atem protocol) that can be circulated in the secondary market at a certain ratio.
AtemReview also builds a grade mechanism based on the accumulated EXP value obtained by users. The higher the grade, the more benefits you will get (for example, high-grade users can get airdrops, exclusive activities, etc.), and the grade system is also an important means to promote the active behavior and contribution of platform users , it is especially suitable for some social and content ecology.
When users log in to AtemReview every day, create and publish content, share content on social media, and actively purchase Content NFT, they will receive different amounts of EXP rewards from the system. And Atem Pen NFT holders (belonging to the creator’s rights and interests NFT in the Atem ecosystem) get multiples of the EXP rewards obtained by the above-mentioned active behavior, when their creation content is liked, shared, commented by other users and the content NFT is purchased, it will also Additional EXP incentives will be obtained. Atem Pen NFT is becoming the main asset in AtemReview to obtain high EXP incentives.
In addition, when users invite other users to become AtemReview users through their own exclusive invitation links, they will also receive invitation rewards for their contributions, and the invited users will bring them EXP rewards every time they post.
In order to further help the sticky link between content creators and fans, creators can distribute part of the EXP income generated by characteristic content to Content NFT holders. , which is expected to promote positive interactions between fans and creators.
The AtemReview system sets a daily limit of 5,000 EXP for users, and those who receive more than 5,000 EXP incentives per day will no longer distribute incentives to this address. This mechanism will restrict malicious users to ensure the rights and interests of current users.
- Supporting creators becomes an investment, not just an altruistic act
In the Web2 content community, fans are usually allowed to reward content creators. This kind of reward comes from fans’ love and respect for authors. They hope to use money to support creators to create better. A reward is a kind of donation, because people who donate don't usually ask for income in return (of course they may get spiritual satisfaction).
This purely "altruistic" behavior is being changed in Web3. Because in AtemReview, the traditional donation model is transforming into a value model. If you, as a fan of the creator, purchase the Content NFT, your investment will be shared when the content becomes profitable. This means that in this model, users are willing to pay more for things that benefit them. For fans, the possibility of profit will amplify their motivation to support creators, and they will be more inclined to help creators promote And communication, this is a virtuous circle brought about by the Web3 ecology.
Of course, the role of paying creators will no longer be limited to fans of the creator, but may also be crypto investors, venture investors, etc. who are optimistic about their development potential. This method is like the Web3 donation project Gition, and you may get a lot of money from an inadvertent Content NFT purchase.
Through this investment model, more users in AtemReview will discover high-quality and potential authors, provide early support for their creation, and help them further obtain income channels and expand new Web3 business scenarios.
At present, the AtemReview platform has been launched for internal testing for one month, and has attracted more than 10,000 users, generated more than 100,000 interactions, and generated thousands of content on the platform every day. Web3 social networking is using its unique decentralized architecture and token economic model. It quickly attracts a large number of users to participate in Web3 and become a part of Web3.
In the early days of Internet development, content creators thought they had entered a new golden age that belonged to them, but with the advent of the Web2 era, ownership gradually concentrated in the hands of a few people. The creators of these platforms own the data and ultimately User relationships and means of content distribution and monetization. Decades later, although the vision of content creators is still the same, Web3 has brought them a new dawn. The emerging Web3 content ecology represented by AtemReview is also leading a new renaissance for content creators.