Hello everyone, I am Niannian, an e-commerce company.
If you want to do a good Douyin store, it is very important to find the right method. There are actually three main reasons why many people have been slow to issue orders after opening their Douyin stores.
Selection is king
When doing e-commerce, products are the first priority, and everything else must be left behind. The first thing to do in product selection is to determine the category . Before, many people said that home furnishing is easy to do, but clothing is not easy to do. In fact, the furniture and department stores in Douyin e-commerce are oversaturated. Everyone agrees to do it, and everyone does it with one brain, but the market is already so big. As for clothing, to be precise, women's clothing is not easy to do, it is difficult to choose products, and there may be many after-sales problems. But markets like plus-size clothing and senior clothing have yet to be developed.
The dimension of product selection must pay attention to ① high appearance value ② low price non-standard products ③ high practicality, not picky
According to statistics, 92% of Douyin e-commerce users are women, and only 7-8% are men. In this way, we must pay more attention to the female market and women's preferences when selecting products.
traffic = order
Only when there is traffic, can product exposure be increased and converted into orders. Douyin e-commerce does have some natural traffic, but the conditions for obtaining this part of natural traffic are very high. (1) The experience score of the store must be at least 4.5 points. The higher the experience score, the more traffic; (2) The favorable rate of the product Higher than 95%; (3) Good reviews + 5-10 pictures (basic sales, involving S orders).
At this time, we have to turn our attention to the traffic of the goods brought by the talents . The goods brought by the talents can bring us a large amount of traffic in the short term, so that consumers who are interested in buying can see our products. When we are looking for a talent, we can directly search for the name of our product, find the live broadcast room of the relevant product on Douyin, then we can contact this anchor to bring us the goods, or we can go to Xingtu Square to find an anchor with the same positioning as us.
Refined operation
The essence of the refined model is to operate products and talents in depth, maximize the output income with the same energy and time, and at the same time improve one's negotiation, communication, operation, management, and coordination capabilities. For example, our individual players not only need to do a good job in the main image of the product, the title, etc., but also do a good job in pre-sales and after-sales work, details of ordering and delivery, daily dataization of the store, cooperation with experts, and selection of products in the live broadcast room.
If we want the store to develop in a long-term and stable way, we must refine the optimization of these details. There are still many things we need to learn on the road of building a Douyin store. Only by continuous learning can we persevere do one thing.
This is the end of today's sharing. There are specializations in the field of surgery. If you have any questions, you should ask experienced people for advice. Don't be ashamed to ask for advice and learn humbly, so that you can quickly improve yourself.
I am Niannian, a post-90s who has been in the e-commerce industry for 3 years. I am currently focusing on Douyin small stores, and I have more than 30 self-operated stores.
Thanks for reading everyone!
Author/RL8069
Official Account_E-commerce Yearly
