Unique tourism products combined with Chinese culture and local resources
1. Project overview
This project aims to make use of Chinese cultural characteristics, combined with New Zealand's local resources and market demand, to create a unique tourism product - "Daming Town Fusi Visit Here" Internet celebrity check-in point. The check-in point is themed by Daming Town Fusi, featuring Daming crayfish delicacies, plus two Jinyi guards wearing flying fish suits with knives patrolling, providing tourists with the opportunity to take photos with them, attracting tourists to visit and take pictures.
2. Market Analysis
tourism market demand
New Zealand is a big tourist country, with millions of tourists coming here every year, many of whom are interested in cultural tourism. The theme of this project is Chinese culture, combined with local food and special attractions, it can attract more tourists to visit.
competitor analysis
At present, there are many similar online celebrity check-in points in the New Zealand tourism market, but most of them are themed on local culture and natural landscapes. This project is based on Chinese culture, which is unique and can stand out in the market.
3. Project implementation
location selection
The project is located in the southern part of the South Island of New Zealand, with convenient transportation and beautiful scenery. There are many tourist attractions around and many tourists. It is a very suitable place for tourism business.
Facilities construction
This project needs to build an antique building as the display area of Fusi in Daming Town. At the same time, it needs to build a stone landscape to show the cultural connotation of "Visiting Fusi in Daming Town". In addition, a crayfish gourmet area is needed to provide gourmet services. Finally, two Jinyiwei with swords in flying fish suits are needed to provide group photo services for tourists.
Marketing strategy
This project can be promoted through social media, travel blogs, etc. to attract more tourists to visit. At the same time, it can cooperate with local tourism agencies to carry out sales of travel packages to increase passenger flow.
4. Project Income Forecast
The main source of income for this project is the sales of tickets and food. It is estimated that about 500 tourists can be received every day. Tickets are 50 yuan per person, and food consumption is 50 yuan per person. The daily income is expected to be about 50,000 yuan. At the same time, if we can cooperate with local tourism organizations to carry out sales of travel packages, the income will further increase.
5. Risk analysis
The main risks of this project are market risk and business risk. The market risk is mainly due to factors such as the increase of competitors and the decline in market demand, which lead to the decline of revenue; the main business risk is the damage of facilities, food quality problems, service quality problems and other factors that lead to tourist complaints and loss. In order to reduce risks, it is necessary to strengthen facility maintenance and service quality management, while constantly innovating to improve product competitiveness.
6. Summary
With the theme of Chinese culture, this project combines local resources and market demand to create a unique tourism product, which is expected to attract more tourists to visit. In the implementation process, it is necessary to strengthen market research and risk management, improve product quality and service quality, and continue to innovate in order to achieve better benefits and development