On April 18, 2023, Avita Technology made its debut at the 2023 Shanghai International Auto Show. At this brand upgrade conference centering on "Emotional Intelligence, Pleasure yourself", Avita announced that it will focus on the emotion of "Pleasure yourself" Appeal, I hope that Avita products can become interesting friends of users, become a bond of empathy for users, and strive to accompany users to walk in a pleasant way; in addition, Avita also announced the future strategic development plan, which will deepen the The strategic cooperation with Huawei will launch three new models in a row this year and next, bringing users an ever-evolving product experience.
In the fierce competition in the new energy market, the sales volume of Avita 11, the first product under the Avita brand, has shown a rapid growth trend, ranking first among Chinese high-end pure electric SUVs with a sales volume of more than 300,000 in March.
This is a perfect answer for Avita to stand out in the white-hot new energy market. But Avita will never stop there. Avita knows that the future market competition is the competition between intelligence and humanization.
In terms of humanization, Avita has a deep understanding of the user group and found that nearly 70% of current car owners are under the age of 40. They are more yearning for freedom and casualness, and they are eager to follow the true happiness in their hearts. It is precisely because of the clarification of the user image that in order to bring a more perfect and extreme travel experience to car owners, during the auto show, Avita invited 8 community leaders, who come from different fields and industries, to share with you at the auto show Shared his own life philosophy of "pleasure yourself".
At the same time, Avita joined hands with Julian Cheung to launch the "Happy Self Ambassador Program" to create a "Pleasant Self" life with users. In the future, we will also create a "Yueji" space in the store, strengthen the lifestyle of "Yueji" in the same city, and gather more people who "Yueji" in various ways.
In terms of intelligence, Avita's products are also continuing to "please yourself" evolution. Avita is the only brand that is equipped with HI Huawei's full-stack smart car solutions as standard for the entire series. Avita 11 will iterate Huawei's high-end smart driving for the entire series System ADS 2.0 and native HarmonyOS in-vehicle operating system. At the same time, it insists that Changan Automobile, Huawei, and Ningde Times will jointly create a leading new-generation smart electric vehicle technology platform CHN. The second new model will be launched in the second half of this year, and the third and fourth models will be launched next year. , These models launched all adhere to "emotional intelligence" and accompany users to go to the desired place. Avita firmly moves forward on the SEV track.
At the same time, Avita is also innovating the channel expansion model to efficiently promote the establishment of stores. By the end of this year, the number of stores will be expanded to 500. Avita has entered a new stage of brand development, and the future can be expected!