Baidu has recently made a remarkable organizational restructuring, transferring its intelligent transportation business unit from the intelligent driving business group to the intelligent cloud business group, and Shi Qinghua will continue to lead the department. This adjustment has sparked discussions about whether Baidu has doubts about the path of autonomous driving technology. In the past few years, Baidu has been committed to promoting the development of autonomous driving technology and has achieved a series of achievements in the field of intelligent transportation. So, does this adjustment mean that Baidu's confidence in autonomous driving technology has been shaken? Let's explore that.
Baidu has made important progress in the field of artificial intelligence in recent years and has identified it as one of its core development strategies. Especially in terms of intelligent driving technology, Baidu has been committed to promoting the development of autonomous driving, and established the Intelligent Driving Business Group (IDG) to focus on related businesses.
However, in the development of intelligent transportation, vehicle-road coordination and intelligent network services have gradually emerged and become key elements for realizing autonomous driving. Therefore, Baidu adjusted its organizational structure by transferring the Intelligent Transportation Division (ACE) from the Intelligent Driving Group (IDG) to the Intelligent Cloud Group (ACG), and retained Shi Qinghua as the leader of the department.
The purpose of this organizational structure adjustment is to clarify Baidu's adjustment to the path of autonomous driving technology. By stripping the vehicle-road coordination and intelligent network business from IDG, Baidu conveyed an important signal: pay more attention to economic indicators, and put forward higher requirements for revenue and profits.
In the past few years, Baidu has made great efforts in the field of intelligent transportation. Especially through the launch of the "ACE Intelligent Transportation Engine" solution, Baidu has won many orders for intelligent transportation projects nationwide, and has practiced and verified the intelligent transportation business in more than 60 cities. The amount of these projects even exceeded 100 million yuan. Baidu's efforts and achievements have allowed it to establish a positive image in the field of intelligent transportation.
By adjusting the organizational structure, Baidu placed the Intelligent Transportation Division under the Intelligent Cloud Business Group, clarifying its emphasis on the development of intelligent transportation. The adjusted department will focus on the intelligent upgrade of transportation infrastructure, and provide cities with intelligent transportation solutions such as vehicle-road coordination systems and regional intelligent signal optimization systems. This shows that Baidu will further strengthen the investment and development of intelligent transportation, and is committed to solving traffic problems and promoting intelligent transportation.
However, from the end of 2022 to the beginning of 2023, Baidu has carried out a series of actions, including layoffs, suspension of year-end bonuses, and replacement of the person in charge, which has raised doubts about the prospects of Baidu's intelligent transportation business. The sudden "falling out of favor" of the intelligent transportation business, which was originally regarded as the apple of the eye, also reminds us that excessive touting may lead to adverse effects.
Therefore, we can regard this adjustment as a strategic adjustment of Baidu to further optimize its business structure and pay more attention to economic indicators, rather than a signal of doubts about the path of autonomous driving technology. With the continuous development of technology and changes in the market, Baidu will continue to promote the innovation and application of autonomous driving technology and contribute to the development of intelligent transportation in the future.