Looking back on the afternoon when I first downloaded TikTok on my mobile phone in early 2020, I didn’t realize that this word would fill my work and life in the next three years or so.
It was actually a very happy period of time. The expectations for TikTok were not so utilitarian. I watched the videos in TikTok every day, and then took pictures of my pets and sent them to the TikTok account. I watched hundreds of followers every day. It's already very happy.
Then I thought, we can’t just generate electricity for love all the time, now that we’ve played all the games, let’s find a way to make some money by the way.
Then I started to try to verify one thing-whether TikTok can do cross-border e-commerce.
This is actually not an easy task. Many colleagues at the time gave up, but I was really lucky. On a certain day in July 2020, I made 350 orders. This is the first time I feel the explosive power of TikTok traffic, which also makes me very excited.
Immediately afterwards, I wrote such an article in August 2020, trying to conduct a comprehensive review of my thoughts on running through TikTok e-commerce, and share it with everyone.
"How I cashed in $12,000 through TikTok (overseas version of Douyin) within 10 days, a full review"
I am very fortunate that I figured out some principles from the very beginning, and even some methodologies at that time, which I still use to this day.
In this way, I officially started the TikTok e-commerce journey.
Later, some very interesting things happened, which also prompted me to make some decisions.
At that time, many friends who wanted to do TikTok e-commerce learned that I had passed some small closed loops, and they would come to me to ask me some questions about TikTok operations. At the beginning, I asked questions and answered them. I am very happy to help my friends solve some problems, which makes me feel very helpful (hh).
It wasn't until 8 people asked me questions at the same time on my WeChat chat interface that I realized that something was wrong. Too much of my time had been preempted, and it took more than half of my time just to help everyone solve their problems.
Then I thought, let's just charge some money, so that the time I spend can be considered as a contribution to GDP. In this way, my team started the training business of TikTok e-commerce.
Looking back now, many directions, choices, and businesses are so logical.
During the development of our team training business, I often try to expand some promotion channels. One day at the end of 2021, when I was talking about cooperation with a friend (a knowledge blogger on Douyin), he said to me: "Everyone knows that TikTok training is now a leek pool, and there are leeks everywhere. I do not want to do."
At this time, I suddenly realized that the TikTok training industry is really messy. In this industry, there is not even a book that can be called a "textbook".
It was the winter of 2021, and I thought, how about I try to write a book?
Then I began to sort out all the systems I used to do e-commerce operations, including short video operations, live broadcast operations, expert operations, product selection ideas, marketing ideas, and so on.
In the process of writing this book, I actually encountered quite a few difficulties, and writing a book was not as easy as I imagined. But anyway, for the sake of love and peace, these difficulties were overcome one by one with the help of many friends.
Finally, there is the book "TikTok Operations Actual Combat".
This book contains my understanding of TikTok e-commerce for many years. It not only systematically introduces TikTok’s traffic mechanism, recommendation logic, operation skills and other theoretical knowledge, but also combines many successful cases for detailed analysis. It is a very practical book. .
When this book was being printed, I told the publisher that we would definitely use some screenshots when explaining the case, so let’s print it in full color. Therefore, this book not only has a large number of case studies, but also has full-color pictures for authenticity. It is not difficult to understand, and the reading experience will be very good. Even students with zero foundation can quickly master the knowledge of TikTok operations.
Finally, I am very grateful to all my friends for recommending this book, thank you (bow).
TikTok is one of the most potential channels for "going overseas" at the moment. Any entrepreneur who wants to "go overseas" needs to pay attention to this track. My friend Sky Laosi has been deeply involved in the TikTok e-commerce field for a long time, and it is a well-deserved industry Experts, this book will open the door to TikTok e-commerce for you.
——Internet Big V, Entrepreneur Stormzhang
I heard that Sky Lao Si was praised by the boss of PiPiADS. I first met Sky Lao Si at his live broadcast base. I met Sky Lao Si again. He has danced up and down in the big wave of TikTok, swaying with the wind, comparable to a top surfer; From a global perspective, TikTok has greater potential and imagination. In the future, more people will join the TikTok e-commerce industry, and more Chinese brands will achieve global cross-border.
——Angel investor Deng Shaowei
The general trend of globalization is clearly discernible. How to ride the wind and waves on the TikTok channel and skyrocket, Sky Laosi gave us valuable answers with his consistent meditation and practice.
——Lin Jun, founder of Leifeng.com and author of "Boiling New Decade"
Sky Laosi is not only a professional e-commerce trader, but also an excellent instructor; this book introduces a lot of practical experience he has accumulated in this field, and explains TikTok for everyone in simple and easy-to-understand language. The complete link of e-commerce, I believe you will be beneficial to open the book.
——Yi Ren, Founder of the Knowledge Planet "Skills to Make Money" Community
On the journey of TikTok e-commerce practice, countless pioneers have emerged who are brave enough to explore and develop. Sky Laosi is undoubtedly a leader and sharer, paving the way for countless entrepreneurs on the TikTok platform. He upholds the The spirit of altruism is "rationality, diligence, and wisdom". This time, Sky Laosi summarized his wisdom and experience into a book. Let's appreciate the charm of TikTok from his book!
——Mark, Founder of Cross-border E-Commerce Yingxionghui Technology
Sky is a recognized TikTok operation expert in the industry. He has fully integrated his years of in-depth understanding of the TikTok platform and operational experience into this book. This book is highly theoretical and practical. After reading this book, TikTok operators will definitely be interested. Unexpected harvest!
——Liu Hong, Chief Operating Officer of Hugo Cross-Border
Thanks to Sky Laosi for bringing this valuable work. I firmly believe that this book will have a far-reaching impact on readers and related industries, and let everyone better understand how to gain a foothold and thrive in the highly competitive overseas market. develop.
——Make a friend Zhang Jinwei (Alex), CEO of Overseas E-commerce Academy
Today, I sincerely recommend this "TikTok Operations Practice" to you, and I look forward to your reading it.
In addition, there will be a long-lost live broadcast this weekend, please remember to make an appointment if you are interested.
