At the beginning of 2021, the concept of the metaverse has been continuously expanded, explored and deepened, and domestic and foreign technology giants have gathered to lay out the metaverse.
Metaverse’s first stock ----- ROBLOX goes public, ByteDance acquires domestic TOP1 VR manufacturer PICO for 9 billion, Facebook changes its name to META, Baidu releases the first domestically produced Metaverse product "Xi Rang"...Metaverse Phenomena-level events are constantly refreshed.
This also means that the development prospects of the metaverse are becoming clearer and clearer, and it has become the next technological outlet .
At the same time, in recent years, digital twin technology is considered to be a strategic, subversive, and leading technology, and its application scenarios have penetrated into all aspects of new smart city construction such as urban governance, smart parks, industrial manufacturing, and medical health. With "exploring and building a digital twin city" written into the "14th Five-Year Plan" outline, digital twin technology has become an important technical means for building a new type of smart city . Metaverse and digital twins are both the inevitable result of the development of informatization to a certain extent. There are differences between the two, but they are also deeply integrated.
1. What is a digital twin
The digital twin is the only copy, extension and enhancement of the physical elements of the real world. It is the projection of strict physical elements and laws in the virtual space, forming a "completely synchronized" "cloning universe". Therefore, to put it simply, the digital twin is a 1:1 projection of the real world, emphasizing the perfect reproduction of the operation of the real world; the metaverse is a 1:n projection of the real world, emphasizing various experiences and interactions in the virtual scene . Theoretically, the digital twin should be a special metaverse in the metaverse that completely replicates the laws of real physical space.
Collection of Lanjing Technology Works
Driven by policies, technologies, and the social environment, a large number of outstanding companies have emerged in the digital twin industry, and Lanjing Architectural Design Consulting Co., Ltd. (hereinafter referred to as Lanjing Technology) is one of them.
Founded in 2005, Lanjing Technology is a comprehensive service-oriented enterprise based on high-tech industry, with digital vision technology as its core and cultural industry as its background.
The company began to transform the direction of virtual reality in 2015, focusing on building VR virtual reality, airport big data visualization, smart city and smart park visual management system development, and the company provides a digital twin overall based on the creativity, development and implementation of interactive technology products solution.
2. What role will the combination of big data visualization system and virtual reality project and real-time cloud rendering play?
" Real-time cloud rendering technology solves the limitations of multi-site applications, and can be used in different locations through network operations. It reduces hardware costs and facilitates remote operations, which greatly improves the convenience of using the platform. In addition to the current Metaverse, you can Connect various platforms through the network to form a huge metaverse system based on digital twins”
The above is the effect of the real-time cloud rendering + big data visualization system shared with us by Chen Qingfeng, general manager of Lanjing Technology, when he was interviewed by 3DCAT real-time rendering cloud.
Where are the future opportunities for digital twins? What problems does real-time cloud rendering solve for digital twins ? In order to welcome the arrival of the metaverse, what deployments has Lanjing Technology made? With these questions in mind, we invited Chen Qingfeng, general manager of Lanjing Technology, who has 20 years of experience in the architectural visualization industry, to answer them one by one for us.
Chen Qingfeng, general manager of Lanjing Technology, has been engaged in the architectural performance industry for 20 years, participated in the production of many domestic and foreign architectural performance projects, and has won various architectural performance awards
3ds MAX 20th Anniversary Visual Gold Award Chief Judge of the First 3D Awards Competition in 2005 (3D Awards is currently the world's largest architectural performance Grand Prix)
Bronze Award of the 2nd 3D Bobo Panoramic Video Competition in 2016 Bronze Award of UCCVR Panoramic Video Competition in 2016
2017 Dell VR Developer Competition Excellence Award 2017 HTC VIVE VR Competition Gold Award 2018 VR China Competition Tourism Category Gold Award 2018 3D Awards Unreal Engine Silver Award 2019 Unreal Engine VR Competition Industry Category Second Prize
3DCAT : Hello, Mr. Chen! Thank you for taking time out of your busy schedule to accept our interview! Can you briefly introduce yourself?
Chen Qingfeng : Hello. My name is Chen Qingfeng. 20 years working in the field of architectural representation. Currently serving as the general manager of Lanjing Technology
3DCAT : Knowing that you have made many achievements in architectural expression, can you share with us the most proud works and the ingenuity behind them?
Chen Qingfeng : This was made for the rendering competition held at the 3ds Max 20th Anniversary Conference. This work won the gold medal in the competition. It combines the number "20" and "3ds Max" icons, with steel pipes as the background material, and a space structure that looks like bubbles from a distance, implying the wide application of 3ds Max in various industries and bringing users a wonderful experience of integration .
2010 3ds Max 20th Anniversary Conference Rendering Competition Gold Award
3DCAT : Lanjing Technology transformed into virtual reality in 2015. What kind of opportunity made you decide to transform?
Chen Qingfeng : Before 2015, Lanjing Technology has been focusing on real estate and architectural animation as its main business content. In the case of increasingly fierce market competition, transformation and expansion have to be considered. In 2015, I discovered the excellent effect of UE4 in VR development, which is a new field and track. Then, I started to learn UE4 by myself. At present, he is proficient in using UE4 to produce various VR and digital twin services.
3DCAT : Lanjing Technology has done a lot of digital twin management platforms. Which one of these projects impressed you the most? What is so special about this project?
Chen Qingfeng : It is a project of "Science and Technology Park Big Data Management Platform", because starting from this project, we began to find a path suitable for the company's development in the future, and we were freed from the real estate business, so that we can accumulate more technology and contribute to the current Metaverse. get ready.
Lanjing Technology Project - Big Data Management Platform of Science and Technology Park
3DCAT : At present, where are Lanjing's products mainly concentrated? Compared with competitors in the industry, can you share with us the advantages of Lanjing Technology?
Chen Qingfeng : At present, the products are mainly concentrated in the two major areas of " digital twin " and " big data visualization ".
Lanjing Technology's own advantage is that it has been deeply involved in the construction field for many years and is well versed in various technologies of architectural performance. Transforming these technologies into digital twins and big data visualization projects is easy to do; in terms of light and shadow expression, the previous understanding of architectural performance is also integrated into project production, which can better meet the needs of customers.
Lanjing Technology Project - Power System Smart Energy Management Platform
3DCAT : What role do you think the combination of big data visualization system and virtual reality project and real-time cloud rendering will play? What problem does real-time cloud rendering technology solve? Where is the advantage?
Chen Qingfeng : Real-time cloud rendering technology solves the limitations of multi-site applications, and can be used in different locations through network operations. It reduces hardware costs, facilitates remote operation, and greatly improves the convenience of using the platform. In addition to the current metaverse, various platforms can be linked through the network to form a huge metaverse system based on digital twins.
Three-step operation, 3DCAT takes you into the Metaverse
3DCAT : From the perspective of the current industry in which Lanjing is in, what opportunities do you think digital twins will have in the future?
Chen Qingfeng : The biggest opportunity for digital twins in the future is the Metaverse. At present, the metaverse is beginning to explode, and the digital twin, one of the foundations of the metaverse, is bound to usher in explosive development. In the future, the production demand for digital assets in many cities will also be a huge market.
3DCAT : 2022 is called the first year of the Metaverse, what do you think of the future of the Metaverse? In order to welcome the arrival of the metaverse, what arrangements did Lanjing Technology make?
Chen Qingfeng : The current Metaverse is the initial state of the mobile Internet 20 years ago, and it is a revolutionary upgrade of the entire Internet. Therefore, Lanjing will develop various Metaverse applications based on its years of experience in architectural scenes combined with the powerful functions of Unreal Engine. Together with many companies that are optimistic about the Metaverse, welcome the growth of the Metaverse.
Lanjing Technology Project - Urban Intelligent Management System
3DCAT : How did you know about 3DCAT? Have other options been considered or tested before testing?
Chen Qingfeng : Once by chance, I talked with a client about how to use the C/S architecture application through the network, and then started to search for solutions on the Internet, and came into contact with 3DCAT's cloud rendering. Before the test, I tested the new functions of UE4, but I gave up due to the influence of offline computing power.
Use XR applications, not limited by time, place, and terminal equipment
3DCAT : Finally, please give your overall evaluation of 3DCAT's service, thank you!
Chen Qingfeng : Because I used the rendering service when doing animation before, the efficiency is quite high. I hope that 3DCAT will do better in the future and provide better cloud rendering services for our Metaverse applications.
3. About 3DCAT real-time rendering cloud
3DCAT real-time rendering cloud is a real-time rendering cloud platform under Raycloud that integrates real-time rendering, real-time 3D visualization , pixel streaming and other related technical services. 3DCAT real-time rendering cloud is based on the powerful graphics rendering computing power of the cloud. Push it to the terminal to provide customers with a real-time rendering solution of public cloud + private cloud, allowing end users to experience XR applications anytime, anywhere and in a lightweight manner.
3DCAT Public Cloud Solution Architecture Diagram
3DCAT Private Cloud Solution Architecture Diagram
At present, the 3DCAT real-time rendering cloud platform has provided professional real-time cloud rendering services in the fields of education and training, the automotive industry, exhibitions and digital twins. Provide real-time cloud rendering solutions for industries such as , cloud exhibition halls, and VR house inspections.
About Lanjing Technology
Blue View Architectural Design Consulting Co., Ltd. (Blue View Technology) was established in 2005. It is a comprehensive service-oriented enterprise based on high-tech industries, with digital vision technology as its core and cultural industry as its background.
The company began to transform the direction of virtual reality in 2015, focusing on building VR virtual reality, airport big data visualization, smart city and smart park visual management system development, and the company provides a digital twin overall based on the creativity, development and implementation of interactive technology products solution.