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Isn’t the short drama CPS project very popular in the past two years? Many grassroots entrepreneurs are doing short drama CPS as a sideline.
Two days ago, the Douyin Open Platform team issued an announcement:
Recently, in the content compliance investigation of mini-programs of micro-short dramas, it was still found that 30 micro-short dramas had illegal content such as bad value orientation, and disseminated bad online audio-visual programs in violation of regulations, seriously affecting user experience and destroying the ecological health of the platform . For the above-mentioned mini-programs involving illegal content, the platform has dealt with the relevant mini-programs according to the degree of violation, including but not limited to the removal of short dramas, traffic control, restrictions on withdrawals, freezing of wallets, etc.
Let me put it this way, there are several problems that have not been solved in the current short play:
(1) The homogeneity of short drama clips is too serious. Even if you do CPS, you will find that the clips are the same as others. **Homogeneous content does not get much traffic. **It will not be able to obtain users and revenue.
(2) The content of the short play must be a video of the kind of "tearing devils by hand" in order to become popular. For example, the poor travels back in time and helps her father change the fate of the company, cheating all the way and then marrying a beautiful woman. This kind of cool drama is very popular in Douyin Kuaishou.
Therefore, if we are doing short drama CPS, we should do more distribution of this kind of drama (cool drama). However, this kind of content may have "bad value orientation", which is easy to be removed from the shelves and restricted. Look, Tik Tok is starting to crack down on these!
But if you don’t do this kind of cool drama, how can you attract traffic and make money? It’s up to you to choose.
Article source: Lu Songsong blog, welcome to follow my account!