WeChat is committed to creating a decentralized platform. If we say that before the mini-program, the information-based decentralization was formed, then the arrival of the mini-program may form various types of decentralized communities based on interests. .
The circle of friends is a community based on acquaintances, and the group is a place for general acquaintances to communicate. There is still a lack of interest-based communities between strangers on WeChat.
Replace native apps, open up new battlefields, and break the original pattern. Such as music and video, do I have to download an app to listen to music and watch videos? It is getting harder and harder for me to find the music I like on these apps that have basically monopolized. Although these apps claim to use intelligent recommendation algorithms, it is difficult to achieve individuality due to the balance of various interests behind them. change.
Then on WeChat, there may be some independent and personalized music and video applets. I can listen to my favorite music and watch my favorite movies without much searching.
And here, I can also easily find strangers who have the same views and communicate with each other. With the popularity of WeChat payment, the concept of paying for content has gradually gained recognition from users, which can already support the concept that 1,000 die-hard fans can support one person.
A new operating model. The open platform before the Mini Program is based on information-based operations, and everyone is more concerned about how to create 10W+ content. After the Mini Program, there are more ways to attract users by creating good interactions and improving communication between users.
The communities formed in the form of forums in the original PC era can be smoothly migrated to WeChat through small programs. The accumulated users and accumulated content are very valuable assets.
At present, the WeChat applet only opens the ability to access the native interface. Will the user relationship chain and WeChat data be gradually opened in the future? WeChat has accumulated a very large user base, formed intricate relationships, and accumulated massive user data, which is both a wealth and a burden.
The so-called difficult to adjust, the needs generated by such a huge user group, or the human relationship is difficult to meet one by one, or the experience relationship is difficult to satisfy everyone. Here are a few scenarios:
Scenario 1: The content of WeChat collections is too difficult to find. Can there be a small program that can read the content in my collection and manage it in a way that is more suitable for my usage?
Scenario 2: I join a WeChat group and just follow the news of a few specific people. The speeches of other people are too annoying, can I block it? Can there be an applet where I can choose to only see messages from specific people?
Scenario 3: The data in the circle of friends is complicated. Is there a better way to filter it? Can there be a small program that allows me to choose to find articles forwarded by specific people in my circle of friends, recommended music, and small videos sent to me with better interaction?
Scenario 4: There are more and more micro-businesses in the circle of friends, and some of them sell good products, but it is difficult to find them when looking for them. Can there be a small program, called a friend's micro-shop, that I can easily find?
Of course, this will bring about the problem of user privacy leakage. If the applet can not only call WeChat's relationship chain and data, but also communicate with its own server, it is possible to collect user privacy data on its own server. The solution can be that such a small program exists as a WeChat plug-in, which can only access the relationship chain and data of WeChat, and cannot communicate with its own server.
You can either go on the battlefield yourself to fight, or you can choose. The emergence of small programs has provided developers with more choices. In the PC era, Discuz-like open source systems have provided weapons for countless individual webmasters and a market for developing plug-ins for countless developers.
H5 programmers no longer need to write scripts for grabbing boxes of mooncakes, and the applet will provide more innovation space for H5 programmers.
WeChat is an operating system with a large number of users, a life, a platform that binds countless entrepreneurs through an open platform?
Perhaps, these are far from a complete restoration of a real WeChat, because it itself has been evolving.
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This article comes from the
"H5 Program Club"
public account
"H5 Program Club" is a WeChat public account that focuses on WeChat applet learning and communication, and the release of relevant outsourcing/recruitment needs information
"H5 Program Club" is a WeChat public account that focuses on WeChat applet learning and communication, and the release of relevant outsourcing/recruitment needs information
