As a personalized display platform, Douyin is full of infinite possibilities. After uploading Douyin, you can recommend personally made videos. Once it becomes popular, it can bring a lot of traffic and fans to the video owner, and even bring direct economic benefits in the later stage. Many Internet celebrities and freelancers have realized their life dreams through Douyin short videos.
So, how did Douyin come out? The Douyin we see is all pre- and post-production. It doesn’t mean that you just take a photo and upload it. Let’s take a look at how to do it!
1. Account positioning and topic selection;
Douyin is a vertical field. Therefore, each Douyin account should try to select only one type of content as video positioning. Account positioning is actually to tell your fans what type of short videos you mainly publish, and then the video owner can continue to produce well-made video content to cater to fans according to their preferences. There are many kinds of Douyin account positioning. For individuals, you can post street-style short videos, video clips, games, plots, confessions, beauties, food, travel, good things sharing, and spoofs. Enterprises and other team organizations can also consider short videos of customer service daily work and knowledge popularization. Owners of videos for e-commerce purposes should not directly create and upload videos promoting their products. Otherwise, it is easy to be judged as an advertisement by the Douyin system, and the review fails, or the traffic is not recommended.
2. Script production, filming preparation, and material editing;
The content positioning chosen by Douyin should be novel and interesting, bringing certain value to the platform and audience. This value can be immediate spiritual benefit or spiritual pleasure. After the video host determines the topic, he will enter the next two processes of script production and shooting preparation. Special attention should be paid to the production of scripts, especially short plot videos. In addition to making the content of the script unique, creative, and novel, the main content of the video must also pay attention to empathy with the audience and fans, and it is best to arouse the emotional resonance of fans. A short video that can make users cry after watching it must be a good short video.
3. Use specialized video editing tools
Script preparation and scene selection, environment selection, costume props, and material shooting are all pre- and mid-stage preparations. This is preparation for the final step of editing. Whether the short video can be watched can attract more users. In addition to the need for pre-shooting materials, post-production material editing is also an extremely critical task. If you want to edit a good video, you have to choose the editing software. After all, if you want to edit an excellent short video, a good editing software is also essential.
It is recommended that beginners use Niu Xuechang video editing software. Niu Xuechang video editing software is an extremely simple and easy-to-use video editing software, suitable for beginners or users who don't like particularly complicated operations. Xuechang Niu has a large amount of material, and provides real-time, multi-track, multi-format mixing, synthesis, subtitle and timeline output functions. It also supports adding subtitles, fun stickers, various sound effects, ultra-beautiful filters, picture-in-picture, video mirroring, key frames, etc., making creation as you like. The software is small in size, takes up little memory, and is quite smooth during use. In particular, its subtitle function is not only free but also has many templates for us to apply directly. It is highly recommended for everyone to use.
The above is today’s sharing. Niu Xuechang self-developed and designed a large number of special effects resources, and regularly updated popular materials, including subtitles, filters, transitions, music, etc., to meet the material needs of video creators. Interested friends hurry up Come and have a try!