The metaverse of the Korean drama that travels through time and space.
Studio Dragon, a subsidiary of CJ ENM, the world's No. 1 life creator, is Korea's representative drama studio leading Korean dramas, a premium storyteller who captivates the world with unlimited story content.
Through our partnership with The Sandbox, we will provide a new experience that allows users to see, hear and experience the world view of various TV series, and even cross the boundaries between virtual and reality.
The world's popular TV series will be presented in a new way in the Metaverse, and we hope you can enjoy more different experiences in the Metaverse, such as games, exhibitions, production demonstrations and drama fan meetings.
Message from partner representatives
Global metaverse platform The Sandbox has teamed up with Studio Dragon to create "Dragon Land".
The Studio Dragon drama leads the Korean wave by broadcasting to audiences around the world through global OTT and VOD services.
Based on the many Korean drama IPs owned by Studio Dragon, we will create a Korean drama play area to provide users around the world with various things to watch and play. Hope to get everyone's support.
Q: Please introduce yourself.
A: Hello everyone, I am Ryu Bong-yeol, and I am in charge of the content business of Studio Dragon.
Studio Dragon's content business is based on the excellent TV drama IP produced by Studio Dragon, and conducts sponsorship, digital, business, exhibitions, performances, games, NFT, metaverse and other businesses around the world.
Among them, the metaverse business will create a universe based on the IP of the world's most beloved TV series, providing a space for global fans to enjoy and communicate together.
Stay tuned for the future Metaverse that Studio Dragon and The Sandbox will create together.
Q: Please tell us a little more about your company (project) and how you discovered The Sandbox.
A: Studio Dragon is a group of high-quality storytellers that captivate the world. It is a studio with seasons and many high-end IPs, which is popular and has a high degree of attention around the world.
In particular, as global interest in Korean dramas increases, more and more fans like Studio Dragon dramas. In order for fans to enjoy, communicate and experience together, we hope to provide a place where fans can meet. To achieve this goal, we had many meetings with various platform companies. As we discussed with The Sandbox, we expect that Studio Dragon's many K-drama story worlds, story content, concepts, characters, etc. will coordinate and provide global fans not only a visual enjoyment, but also the joy of participating in The Sandbox.
Q: What are you going to show at LAND? What kind of experience can users expect?
A: The first IP launched by Studio Dragon is the recent hit tvN drama "The Alchemist of Souls".
We are preparing for users to enter the world of "Revenge" and experience the content, and enjoy various additional content and dramas through various aspects such as quests and games.
Hidden locations not shown in the show or spaces that are only partly shown in the show will be expanded and realized in the metaverse world view to continue to provide a differentiated content experience that can only be enjoyed in the land of "The Sandbox".
Users will be able to experience a gamified story experience that transcends time and space and dramatization.
Q: Are there other ways to participate in experiences that are only available on The Sandbox platform?
A: Users can incarnate as characters in their favorite dramas and create their own stories.
You can equip your characters with the costumes and accessories worn by the characters in the show, and by completing missions based on the stories in the show, you will be able to feel a deeper sense of immersion and fun.
In addition, we plan to continuously update global popular dramas on IP Land, and we will continue to provide users with new experiences with various genres of dramas such as historical dramas, romances, fantasy and thrillers.
Q: How do you want your neighbors near your LAND (your LAND and surrounding area) to develop in the future?
A: In K-pop content, Studio Dragon will continue to launch an expanded universe centered on dramas for users to experience and enjoy.
Among them, TV dramas can communicate and collaborate with all types of content such as games, music, web comics, and entertainment.
In addition to the content field, it is also possible to carry out content for cooperation and business activities with brands, local governments, and overseas countries.
Therefore, we hope to create various contents by promoting activities that have a story connection with the surrounding area. Especially through prior consultation with CJENM, which is adjacent to Dragon Land, we will disseminate and reproduce high-quality Hallyu content with global influence, and continue to provide participatory content so that fans who love Hallyu content can enjoy more things.
Q: Finally, is there anything else you want to say to users?
A: We want to create a complex playground where fans of Korean dramas can visit and enjoy various enjoyable experiences.
In addition to experiencing the content, you can also preview the newly launched TV series information through the three-dimensional model display space, and enter a new experience of expanding the popular TV series in the past.
We plan to meet the various needs of Korean drama fans by presenting a comprehensive universe related to dramas produced by Studio Dragon.
In the future, we will work closely with The Sandbox to get closer to our users.
Thank you for your attention, welcome to visit "Dragon Land" anytime.