The Metaverse is an antidote for people who are always looking for new concepts to continue the Internet-style development routine.
The joining of giants and the participation of capital have allowed them to see the opportunity to restart the Internet-style development logic again. Therefore, what we see is that more and more players are beginning to devote themselves to the metaverse.
A carnival with the metaverse as the main gimmick begins.
It is undeniable that the concept of the metaverse has indeed opened up new ideas for people to think about the future development of science and technology.
Whether it is the deep integration of the digital economy and the real economy, or the comprehensive effect of various digital technologies, we can directly feel the huge development potential contained in the Metaverse itself.
As long as you can grasp the concept of the metaverse, you will seize the new opportunities for development in the next ten or even twenty years.
The metaverse is good, but there are problems and deviations in people landing and practicing the metaverse.
Whether it is the renamed Meta or the follow-up followers, we can clearly feel that the reason why they threw themselves into the metaverse is largely because they want to use the concept of the metaverse to win the attention of capital , to establish the status of the industry, to obtain enough traffic, it is not really to find the correct way and method to land and practice the metaverse.
More and more signs are beginning to show that the Metaverse is entering an Internet-like vicious circle. The so-called Metaverse players do not want to really do the Metaverse, but want to win capital and traffic through the Metaverse.
As the important foundation of the Internet era, capital and traffic have long been proven, and the development model dominated by them is bound to be unsustainable.
Similarly, when the Metaverse begins to be engulfed by capital and traffic, it is telling us that it is entering the dead end of the Internet.
Metaverse begins to be driven by capital, not technology
Take a look at the current metaverse players, which one is not for capital?
Which player has found the technology to land and practice the metaverse?
Suffice to say, almost none.
Even the Meta, which did not hesitate to change its name, went for market cap and valuation, not because it found the technical energy that really drives the metaverse.
Since Meta began to fully devote itself to the metaverse, the most shocking metaverse technology it has brought to people is just the glove that can be perceived.
Perhaps it is precisely because Meta has not really continued to win the favor of the capital market, so after the valuation of Meta has risen for a while due to the Metaverse, what we are seeing is a crash that begins to unfold.
It is precisely because of this that the Metaverse is prosperous and the metaverse is declining.
Through Meta, we can clearly see that the current metaverse industry is an existence with capital as the main driving force, rather than an existence with technology as the main driving force.
When the development of the Metaverse is driven by capital rather than technology, its development has actually fallen into an Internet-style vicious circle.
Similarly, the performance of companies that focus on the concept of the metaverse in the capital market is almost the same as the performance of companies that focus on the concept of the Internet.
Through this performance, we can clearly feel that the capital market lacks patience and long-termism for the Metaverse. To truly achieve breakthrough development in the Metaverse, we still need to start with technology, not capital. .
Really finding and practicing the technology of the Metaverse, and truly allowing the Metaverse to be implemented by means of new technologies, is the key to ensuring its long-term development.
If you simply put all your hopes on the capital market, then what Meta is experiencing now will inevitably appear to more metaverse players in the future.
In essence, the reason for the emergence of such a scene in the metaverse industry is that its underlying logic is still Internet-style, not metaverse-style, which is the root cause of this phenomenon.
Metaverse begins to pursue traffic as its fundamental pursuit, rather than industrial transformation
In my opinion, the reason why the metaverse is so sought after is not because of its experience, but more because of its transformation of the industry and the transformation of the industry caused by such a transformation.
Judging from the performance of the current metaverse players, more and more players have begun to focus more on the experience and on the acquisition of traffic, but they have neglected the creation of new experiences. , the real internal reason for traffic acquisition.
Such a one-sided understanding of the metaverse eventually brings the development of the metaverse into a vicious circle of development that only seeks results and does not pay attention to the process.
What is certain is that when the Metaverse begins to develop in such a development mode, it will inevitably fall into a development cycle with traffic as its ultimate pursuit.
And when the metaverse only sees traffic, then it becomes synonymous with the Internet.
Metaverse in the true sense should take industrial transformation as its fundamental pursuit. After realizing industrial transformation, we can not only find new development opportunities, but also find ways and methods to meet the new demands of traffic.
Starting from this, we will open a new development method and method dominated by new elements other than traffic, so that the Metaverse can jump out of the development cycle with traffic as the fundamental pursuit.
Take the fusion between virtuality and reality brought about by the metaverse, which is often mentioned now. I think that the fundamental reason why the metaverse can bring about this kind of development is that the metaverse has found the relationship between the digital economy and the real world. The way and method of bridging the real economy, and then gaining the favor of traffic, rather than the metaverse first gaining traffic and then transforming the industry.
The development model dominated by traffic is still in the quagmire of the Internet, and it is still the routine of the Internet. Other than that, nothing new.
The Metaverse Begins to Be Platform Defenders, Not Disruptors
For a long time, the author believes that there should be no platform in the Internet era in the metaverse era. Therefore, when we land and practice the metaverse, we should also not make our own platform bigger and stronger, and maintain our own platform status. Point of departure.
However, through the current development of the Metaverse, we are beginning to feel more and more players in the Metaverse, and begin to see the Metaverse as a bigger and stronger self, and even begin to see the Metaverse as the Success is the way and means of defeating competitors.
At this point, the metaverse becomes a platform maintainer, not a disruptor.
In other words, the platform started to grow bigger and bigger with the help of the metaverse, instead of turning itself into something invisible because of the metaverse, it turned into a way and a method to help people's production and life.
When the metaverse begins to become the maintainer of the platform, not the subversive of the platform, then the so-called metaverse has actually become synonymous with the Internet.
So many metaverse players we have seen either want to use the metaverse to maintain their status in the Internet age, or they just see the metaverse as a tool to counterattack Internet players, thereby re-establishing their own status.
When all the meaning of the metaverse is only limited to these aspects, then the so-called metaverse is actually not fundamentally different from those concepts derived from the Internet age.
When the Internet-style development model that focuses on concepts and marketing begins to prove to be a mistake, the metaverse that is still developing according to such an idea and method is bound to fall into a new development dilemma.
The Metaverse has not formed a true commercial closed loop
Zuckerberg once said don't expect the Metaverse to be profitable in a few years.
The subtext of this sentence is that the Metaverse has not really found a reasonable business model for itself.
Similarly, we can be very sure that the future development of the Metaverse will depend on the investment of the Metaverse Enterprise itself;
On the other hand, it depends on the continuous help of capital.
From this aspect, when we look at the metaverse, it can be said to be quite immature and primitive.
It can't even be compared to the Internet. Although we say that the development dividend of the Internet era is no longer, but the Internet has found its own suitable business model, but now such a closed-loop business model of the Internet, the profit space is not as big as it used to be.
However, not only has the Metaverse not reached the maturity level of the Internet, but even the most basic business closed loop may not have been achieved yet.
If the metaverse is only developed in such a state, then the metaverse is only a concept after all, and cannot be called a new form of business.
For the Metaverse, if it steps into the Internet-like vicious circle at such a young development stage, it will not only fail to optimize and subvert the Internet, it will even bring itself into a mere concept. in an embarrassing situation.
If things go on like this, the Metaverse will not only fail to develop healthily, it will even bring its own development into a dead end.
Epilogue
The more clearly one sees the metaverse, the more it resembles the Internet.
If we make a summary of the current development state of the metaverse, the metaverse is entering an Internet-like vicious circle.
According to this development logic, it is difficult for us not to worry that the metaverse will not only fail to trigger a wave of new technologies, but will even bring its own development to a dead end.
Really looking at the metaverse in the way and method of the metaverse, and finding the correct way to land and practice the metaverse, perhaps, is the key to ensuring that the metaverse will not become a false concept.