After registering, selecting products, and putting them on the shelves, we can start to think about how to promote our own products on Facebook. Many brothers know that it depends on advertising, but in fact, advertising is not as simple as everyone imagines, it is not enough to invest in money. Today, Brother Long will tell you how to advertise effectively.
facebook ad optimization tips
1. Be clear about conversion goals
Before you run an ad, make sure your campaign is well-targeted and meets your business goals.
Mainly the following: get more traffic, get more information, get more sales, get more customers. Figure out which one you need.
2. Optimize the position of ad display
Just like buying real estate, many houses in good locations are not as exquisite as houses in remote areas, but everyone will rush to buy them. A good ad placement has a huge impact on conversion, of course, a good position also costs more.
3. Do more research on competing products
The information on facebook is relatively transparent compared to other social media, so you can use this feature to search more competitors, see their advertising strategies, and adjust your own advertising campaigns.
4. Leverage geolocation
The geolocation function can display advertisements to customers in a specific geographical area, which is convenient for brothers who do offline sales, and can increase local popularity without spending additional advertisements, and the placement is more accurate.
5. Set up the advertising schedule
Because advertising is not valuable 24 hours a day. You can reduce our advertising costs by checking our facebook advertising report to see which time period is more valuable.
6. Multi-account delivery
When advertising on facebook, we can register several more accounts to carry out. In addition to helping us gain greater exposure with multiple accounts, the prices of many platforms are not fixed, so we can also use multiple accounts to compare prices, but remember to download an adspower fingerprint browser to prevent association. It is not easy to be titled.
7. Optimize likes and shares
There are two forms of creating Facebook ads: creating a new ad and utilizing "use existing post". The “Use Existing Post” feature is a great opportunity to optimize by collecting post engagement from all campaigns under one ad.
8. Use new creatives
We have to update our creatives from time to time, because facebook is more inclined to you to use new creatives. We can update the creative by reworking the copy, editing the images, changing the video content.
9. Use a call to action
Adding some call-to-action phrases at the end of the ad soft text can more stimulate the user's desire to buy, so you can pay more attention to this aspect when setting up the ad.
10. Be mindful of the relevance of your ads
Advertisement relevance refers to the relevance assessment made by facebook for our advertising plan. When optimizing, we can give priority to optimizing some advertisements with low relevance or delete them directly. The general score is only 1-3, which means that the correlation is relatively low.
Summarize
Advertising optimization is really a science, and it is not enough to have money. We have to study how to make the best use of this money. It is really not an easy task to spend the least money and get the most effect, so really don't underestimate the step of advertising optimization. After the launch, you can check the data more, and everyone must consciously make good use of these data and use data to drive operations.