This year's 6.18 e-commerce promotion has begun to warm up. E-commerce advertisers have entered the market one after another to increase investment, and the first budget peak is about to usher in. There are no apps that connect to the advertising SDK. Developers should seize the opportunity to connect in time.
During the entire 618 period, in order to seize more high-quality traffic, advertisers will lock up the volume in advance. The closer to 618, the higher the eCPM . While e-commerce advertisers seize more exposure traffic, they will inevitably generate more advertising spaces that need to be filled. There is no doubt that the 618 e-commerce promotion is a great opportunity to increase APP advertising revenue.
During the 618 e-commerce promotion period, although mainstream advertising formats will be purchased, advertisers prefer open screen, interstitial, and incentive video ads, and the budget is mainly reflected in these three types of advertising. How can developers optimize advertising space and win advertising budget?
01. Open screen advertisement
Open screen advertisements can be divided into three categories: dynamic, static, and video. As a golden advertisement exposure, the unit price is higher than other forms of advertisements. The screen-on hot start function can be used to increase the chance of screen-on exposure.
【Optimization ideas】
a. Reserve enough display time . If it is a video-type open-screen advertisement, the display time is relatively long. If the display time is shortened, the material will pass before the display is completed, which will generate a large number of invalid displays and reduce revenue.
b. Developers can cache or preload advertisements in advance, which can minimize the failure to display advertisements due to problems such as network or material reasons.
02. Interstitial advertisement
The interstitial advertisement is generally set at the transition point of the switching interface, and the following points are specifically optimized:
a. It is naturally inserted when the user completes a certain link, such as the end of the game, the end of the chapter, the exit interface, the switching interface, etc., and the user acceptance is higher.
b. Advertisements are cached in advance , just like opening screen advertisements , to avoid loss of exposure opportunities and lower revenue due to advertisement loading problems.
03. Rewarded video ads
A type of advertisement that users actively click to watch in order to get a reward. Users take the initiative to watch the advertisement, the completion rate of the advertisement is high, the advertisement effect is good, the eCPM is super high, and the developer earns a lot of money.
a. During the entire 618 period, rewards for incentive videos can be appropriately increased, especially for task apps, to ensure that the display volume and click-through rate of incentive videos can increase year-on-year;
b. The entrance of the rewarded video should be as obvious as possible to increase the advertising exposure of the rewarded video;
c. The reward content of incentive video ads should be selected according to the APP type and scene content. Mainly in the form of points and gold coins.
There are differences among the media, each has its own characteristics, and the applicability of different advertising forms to the media is also different. Constantly optimize and adjust the advertising settings to improve the conversion effect of the advertising.