Business intelligence is a means to improve enterprise intelligence, which can meet the needs of enterprise development and improve the competitiveness of enterprises. At the same time, it can play a key role in improving the risk management of the financial industry and improving the quality of external services.
During the period of market competition and banking business transformation, business intelligence has played an important role in the improvement of business and internal management levels. Under the background of the large concentration of bank data, business intelligence has gradually become one of the choices for strategic transformation. How to promote the development of business intelligence in the financial industry from two aspects of business and technology has attracted the attention of relevant personnel in the current financial industry.
business intelligence applications
Today's financial industry market is undergoing earth-shaking changes. Competition among banks is becoming increasingly fierce, and interest rate liberalization has become a trend. Facing the pressure of "financial disintermediation", and in order to continue to gain a foothold in the market, commercial banks can only ensure profit growth and sustainable development by strengthening marketing and controlling increasing risks.
By implementing the data warehouse system, commercial banks can realize the centralization and unification of account, customer and transaction data, realize customer-centric marketing, improve marketing methods and efficiency, reduce costs, and at the same time steadily enhance customer loyalty and satisfaction.
Business intelligence is the choice of commercial banks to deal with market competition. It is close to the special choice of the industry and meets the needs of commercial banks' development. The application of business intelligence is more and more extensive. It can not only meet the customer relationship management, human resource management, performance management, etc. of general enterprises, but also can be initially applied in other industries, especially the financial industry.
The role of business intelligence
The financial industry was one of the first to introduce business intelligence. Business intelligence brings many benefits to the financial industry.
(1) Business intelligence is the process of data collection, management and analysis, which can help decision makers obtain various information and knowledge, and assist senior leaders to make correct decisions.
(2) Business intelligence is composed of data warehouse, data mart, mining and OLAP multi-dimensional analysis, and an integrated solution from underlying data to front-end analysis is built through FineBI. Through its role in data analysis and knowledge mining, it helps commercial banks improve their internal management level and external business expansion capabilities, and enhance their ability to innovate products and resist risks. At the same time, various risks can be warned based on historical data.
(3) Commercial banks can quickly seize market opportunities and enhance their core competitiveness through business intelligence technology.
(4) Business intelligence can improve the service level of banks, create competitive financial products, and maximize profits.
(5) Through business intelligence technology, it can help commercial banks manage business processes and realize various analyses. By building a data warehouse and integrating the basic information of customers, analysts can analyze indicators from multiple perspectives.
(6) Through business intelligence technology, commercial banks can integrate various resources, and can conduct cost analysis and control, including performance analysis and profit analysis. By evaluating and simulating various market risks and customer credit risks, banks can realize value-added services and personalized services to customers.
Implementing measures in the financial industry
The implementation of business intelligence needs the attention of senior leaders, requires a lot of resources, and at the same time needs to be combined with the bank's strategic goals to clarify the focus of each stage.
In the implementation process of the banking industry, first of all, it is necessary to face the business, clarify the key requirements of business intelligence, provide experience for the large-scale development of business intelligence, and at the same time ensure that results can be seen in the short term, and enhance the confidence of team building.
In the early stage of business intelligence construction, IT personnel are required to understand the actual situation of the business, gradually carry out the construction of data warehouses, complete the infrastructure of OLAP and data marts, and finally form a complete business intelligence architecture system.
Business intelligence is one of the means to improve the intelligence of banks. Through implementation planning, difficulties can be solved in a targeted manner.