China, which has built a well-off society in an all-round way, is accelerating into the era of wealth management. In order to better meet the needs of customers and create the first-choice wealth management host bank for customers, on December 31, 2020, China CITIC Bank will hold the "CITIC Fortune Wealth" brand upgrade to be released online and live broadcast the whole process. The bank will rely on CITIC Group's comprehensive Advantages of the financial platform to expand and strengthen the wealth management business.
Guo Danghuai, vice president of China CITIC Bank, said in his speech at the online press conference: “2021 is the first year of the 14th Five-Year Plan, and the'middle-income group will be significantly expanded' and the common prosperity of all people will be more obvious. Sexual progress’, a series of brand-new expressions, has been included in the country’s 14th Five-Year Plan and the long-term goal for 2035. How to meet people’s yearning for a better life is a topic worthy of consideration by the wealth management industry, as well as the tireless wealth management of CITIC Bank Goal."
Relying on the integrated financial platform of CITIC Group, CITIC Bank has joined hands with leading domestic financial institutions such as CITIC Securities, CITIC Construction Investment Securities, CITIC Trust, CITIC-Prudential Insurance, China Asset Management, CITIC-Prudential Fund and other domestic leading financial institutions to jointly upgrade the "CITIC Fortune Wealth" brand , Regards "creating value for customers and enhancing happiness for customers" as the mission and responsibility of "CITIC Fortune Wealth". By creating a wealth management brand with both professionalism and warmth, we will escort every customer and accompany every family to grow together. .
At the press conference, Zhu Jianfang, chief economist of CITIC Securities, made an in-depth analysis of macroeconomic trends in 2021. China CITIC Bank released the 2021 major asset report. The report pointed out that China's real estate boom cycle is coming to an end. As the wealth effect of housing investment fades, residents' wealth is gradually turning to financial assets. The domestic capital market will continue to benefit and become the fast lane of wealth growth in the next decade.
According to a person from the Retail Banking Department of CITIC Bank, the "CITIC Fortune Wealth" system includes five major aspects: one is to explore needs from the perspective of customer journey; the other is to improve professional capacity building to create a three-level system of asset research and judgment, strategic allocation and product allocation ; The third is to rely on the digital system to provide customers with exclusive asset allocation solutions; the fourth is to support an open wealth management and asset management integrated open symbiosis cooperation model; the fifth is to upgrade the "CITIC Fortune Fortune" brand, upholding "wealth, health, true love and companionship" "Four concepts, professionally escort customers' wealth preservation and appreciation, and protect the happy lives of customers and their families.
At the press conference, China CITIC Bank announced that it has hired well-known financial commentator Shui Pi, senior financial expert Dong Keyong, and several million-fan bloggers to serve as the “Chief Experience Officer” of CITIC Fortune Wealth to listen to customers and enhance customer experience. China CITIC Bank customer representative-famous football commentator Zhang Lu said at the scene: "As a wealth client of CITIC Bank for more than ten years, I believe that the wealth management services provided by CITIC Bank will go beyond wealth. CITIC Bank is in private banking. , Overseas finance, pension finance, health management and other fields have been deeply cultivated for many years. We will definitely bring more surprises and new possibilities to everyone with "professional + care"."
It is understood that as of the end of November 2020, the scale of assets under management of CITIC Bank's retail customers reached 2.2 trillion yuan, making it the second national joint-stock commercial bank in China with assets under management exceeding 2 trillion yuan.